This is Gillian Muessig's (SEOMOM and CEO of SEOMOZ) third presentation from her DCU LINK Techspectations seminar at Dublin City University, supported by DCU Business School. This presentation discusses inbound marketing and provides helpful tips on increasing digital marketing impact on a budget.

1. Inbound Marketing Beyond the SERPs
Earning great traffic w/o spending a fortune dime
Gillian Muessig, President & Co-founder, SEOmoz
Dublin City University - March 2011

2. Our only marketing expense? Flights + hotels for conferences/events
More at http://www.seomoz.org/blog/the-history-of-seomoz

3. How’d You Do That?

4. News/Media/PR
SEO Email
Blogs + Blogging Research/White Papers
Infographics
Comment Marketing
Social Networks
Online Video
INBOUND MARKETING!
Forums (AKA “free” traffic sources) Webinars
Social Bookmarking Word of Mouth
Direct/Referring Links Podcasting
Type-In Traffic Q+A Sites
http://www.seomoz.org/blog/the-rich-get-richer-true-in-seo-social-all-organic-marketing

5. It all starts with
Content Marketing

6. A Blog We Update Every Day

7. “Viral” Targeted Content
http://www.seomoz.org/article/search-ranking-factors

8. “Viral” Targeted Content
http://guides.seomoz.org/beginners-guide-to-search-engine-optimization

9. “Viral” Targeted Content
http://www.seomoz.org/seo-industry-survey

10. Graphics + Illustrations

11. A Weekly Video Series
http://www.seomoz.org/blog/category/33

12. Build it and they’ll come?
Nope. Build it, then market it.

13. Comments + Conversations

14. Social Networks
Data and charts of our Facebook and Twitter account performance via http://export.ly

15. Social News / Bookmarking
http://news.ycombinator.com, http://delicious.com, http://stumbleupon.com and
http://reddit.com have historically performed best for us, but you should test results

16. Q+A Sites / Forums

17. Conferences + Events

18. SEO

19. Email Marketing
We use/love http://www.mailchimp.com (who now has a cool free option for early stage folks)

20. Let’s get specific with some
Advanced Tactics

21. Involve a Sharing-Incented Community
The brilliant strategy by http://www.urbanspoon.com made them one of the biggest players in
the local restaurant business and got them acquired by IAC

22. Design Like an “Award Winner”
Check out http://google.com/search?q=css+gallery for tons of great galleries and inspiration

23. “Skip” the Competitive SERPs

24. Leverage the QDF Algorithm
Watch the actual commercial at: http://www.hulu.com/adzone2011#50120562

25. Investigate the Competition’s Top Content
Sort of a shameless plug, but http://www.opensiteexplorer.org is the best way to do this 

26. Examples of more startups that
Rock Inbound Marketing

27. OKCupid
http://blog.okcupid.com/index.php/your-looks-and-online-dating/

28. EngineYard
Engineyard does awesome stuff on their blog, job board + site in general –
http://www.engineyard.com

29. Mint.com
http://blog.okcupid.com/index.php/your-looks-and-online-dating/

30. Adioso
Adioso’s microsite for Valentine’s Day is here – http://howmuchdoyouheartme.com

31. Visual Website Optimizer
http://visualwebsiteoptimizer.com/split-testing-blog/

32. The Inbound Marketing process
In 4 Simple Steps

33. Step #1: Discover
Find inbound marketing paths that look promising and make a list.

34. Step #2:Test
Invest a few days/hours building authentic value in that niche/sector.

35. Step #3: Measure
Use your web analytics to track primary + second-order impact

36. Step #4: Repeat
Throw out low ROI projects; repeat high ROI ones.

37. Q+A
Gillian Muessig, President & Co-Founder SEOmoz
CEO Coach, WebmasterRadio.fm
• Twitter: @SEOmom
• Blog: www.seomoz.org/blog
• Email: gillian@seomoz.org

38. Thank You!
Complimentary Student SEOmoz PRO Accounts
Email: Help@SEOmoz.org
Try SEOmoz PRO free for 45 days
Use the code: DCU2011
Gillian@SEOmoz.org | @SEOmom | www.seomoz.org