mGyan - A mobile learning platform - It allows you to author, publish and measure learning content on the mobile. An innovative way for Anytime, anywhere learning ensuring that learning is retained, updated & always validated. Learn more at www.mgyan.com. Contact us at gomobile@tunespray.com

1. mGyan
Once upon a time, there were
books and other such things.
Now all you need is a
PHONE
Learn On The Go
mGyan’s revolution of learning empowerment

2. mGyan
Learning Dilemma
Understanding the
Problem

3. mGyan The Learning Divide
The Knowledge Continuum Do you agree
Learning Learning is a continuous
process.
Knowledge is more
Remember important than learning
A A
Continuous learning & its
p p application leads to
p Update p knowledge
l l Learning needs to be
reinforced through
y Verify y regular updates &
verification.
Knowledge

4. mGyan Guided Learning Options
Classroom Learning e-Learning
Available Guided Learning Options
* Other than books, internet, and collaborative learning etc

5. mGyan Key Gaps??
Learner’s perspective Organization’s perspective
How do I How do I
Keep updated Provide learning updates
Retain what I learnt Test knowledge gaps
Check what I know is right Seek opinion & feedback
Look up & clear doubts Communicate key messages
…… ……
??? ???
Is Learning = Knowledge ??

6. mGyan What If ??
We knew where to find what we needed to know.
We were always updated.
We could learn anytime, anywhere.
We would be always empowered

7. Learning on the Go
Understanding the
WHYs & WHATs

8. mGyan Consider the Stats !!!
By 2013, the number of mobile
workers will total 1.3 billion
worldwide, a whopping 35 percent
of the workforce.
A paradigm shift in
human
By 2020, there will be 31 billion
communication
connected mobile devices, more than
four times the world’s current
population.
* Source IDC

9. mGyan So the drivers are ??
• A large mobile user/demographic base
• Mobile, field-based workforce
• Need to leverage idle time for learning
• Informed workforce for improved
business
• Just-in-time learning
• Information-sharing between employees

10. mGyan Sample Opportunities
Job Function Sample Opportunity Use Case – How We will Help
A mobile product guide that will have latest
Banking & Insurance field sales products/services key information – i.e. Rates,
executives need information at Term etc.
Sales their finger tips on latest interest Such a guide available on the mobile phones of
rates, new loan products etc. the sales executives will act as a quick reference
guide for communicating correct information.
Senior Management need to With mobile based internal communication
Internal communicate regularly with their module, the senior management can regularly
Communication employees on key business inform on key customer wins, product releases, et
highlights. al.
Training programs end with the With mobile based key learning modules, the
Corporate trainees being provided with hefty learner will always have a ready reference on his
Training documents on the training mobile phone of the key points to remember
modules. from the training programs.

11. mGyan The Official Definition
Mobile Learning is ….
The exploitation of ubiquitous handheld technologies, together with wireless and
mobile phone networks, to facilitate, support, enhance and extend the reach of
teaching and learning.
In simpler words, it is …
Learning over a mobile device that can take place in any
location, at any time, including workplaces, at home, in
community locations and in transit.
Anytime, Anywhere Learning !!!

12. mGyan Market Background
• Learning has been traditionally limited to classrooms.
• With the advent & rapid adoption of technology, e-Learning evolved as a very
convenient & alternate mode of learning. Worldwide e-learning market is
estimated to be USD 53 Billion in 2010.
• The modern day mobile phone users are experiencing dramatic change in the
way they can use their mobile phones.
• M-learning is now emerging as a new wave of development, based on the use
of mobile devices combined with wireless infrastructure – M-Learning was
estimated at USD 500 M in 2007
• Mobile Learning has a strong foundational base when it comes to how the
student will learn when there is an interaction of the learning material,
technological platform, and the wireless network.

13. mGyan Indian Market Assessment
• India has an unique opportunity as the number of mobile users far exceed the
number of internet users.
Mobile Subscribers – 635 M
Internet Subscribers – 16.7 M
27% mobile phones are Internet ready and 10% use Mobile Internet – More than total
rapidly.
internet subscribers; and growing rapidly.
• Mobile is a significantly cheaper option for learning content delivery & use as
against any traditional or e-learning option.
• India has a significant workforce that’s always on the fields selling
products/services, collecting data and interacting with customers/information
providers – They need a tool in their hands to know the right thing to say &
inform at the right time.

14. Introducing
mGyan
Understanding the
HOWs

15. mGyan So What is mGyan ??
G
A platform to author, deliver & monitor
learning on mobile.
Author Deliver Measure
The mGyan Platform
Enabling Learning on the Go.

16. mGyan How will it WORK!!!
Author
As easy as using MS Word. Type text, insert images, format style etc.
Create study guides, flip cards, surveys, polls, quiz, etc.
Author & preview on any handset.
Deliver
Author once, distribute everywhere.
Notify learners instantaneously through SMS/eMail.
Learner accesses content on one mobile application that is updated.
Measure
Gather learning usage data directly from the handset.
Analyze survey results, quiz responses etc .
Insightful analysis – most popular, least accessed & other performance
management reports.

17. mGyan Sneak Peeks!!!
Post Login Landing Page

18. mGyan Sneak Peeks!!!
Authoring Interface

19. mGyan Sneak Peeks!!!
Mobile Application
Login & Menu

20. mGyan Sneak Peeks!!!
Mobile Application
Study Guides & Quiz

21. mGyan Guess what this is !!!
The growing band of followers joining
mGyan’s revolution of learning empowerment
Come, Let’s Learn on the Go !!!

22. mGyan
A TuneSpray Production