We are a full service retail design consultancy working globally across domestic & travel retail. We are passionate about creating Inspiring Brand Experiences in retail through hard work, deep thought & instinct gained from over 27 years of success, for some of the worlds most iconic luxury brands. Sheridan&Co, Market Harborough, London, New York, Shanghai, Hong Kong. www.sheridanandco.com

1. We are a full service
retail design agency.
www.sheridanandco.com

2. What our clients say
Mark Riches, CEO Rebecca Hough, Head of P.O.S. David Stephens, V.M. Manager
World Duty Free Dunhill Estee Lauder
Sheridan&Co has maintained the total We have been delighted with the work Sheridan&Co has one of the best
D.N.A of the old World of Whiskies that the design team at Sheridan&Co creative teams I have ever worked for.
shops but updated it to the 21st have produced for us over the past few They have the ability to take a brief and
Century. The brief was delivered exactly months really develop it without compromising
as we wishes and I was completely They have a very innovative and detailed the identity or direction of our brands.
blown away when I visited the store, as approach and have tackled a Their attention to detail is second to
it exceeded my wildest dreams. We look challenging brief head on. The team none, and the quality of builds is
forward to working with Sheridan&Co in have produced a well engineered, superb.
the future on further projects. bespoke solution that really delivers by
allowing us to display and hero key Projects are managed from start to
This site was described as ‘The best products in a unique way. finish incredibly well and with only one
whisky environment in the world’ by person to deal with, projects run fast
Martin Moodie of the Moodie Report. We are now to looking to implement and efficiently. They are a pleasure to
their design work on a global basis to work with!
feature in dunhill stores worldwide.

3. Some results
Tasty Speedy Blooming Beautiful
New World of Whiskies store shows Special edition Absolut Rock sold Interactive shop-in-shop’s 400% Roadshow mobile unit multiplies
a spirited 200% sustained sales rise out in half the time across 10 airports sales rocket for Lab Series Urban Decay sales fourfold in a week
200% 200% 400% 400%

4. Where you may have seen us

5. Office locations
Head Office London New York Hong Kong Shanghai
Market Harborough, Blandford Street, Wooster Street, Soho Wyndham Street, Central Ascendas Plaza,
Leicestershire Marylebone TianYaoQiao Road
Design Sales Sales Sales Sales
Design Development Client Servicing Client Servicing Client Servicing Client Servicing
Project Management Strategy & Insight Strategy & Insight Strategy & Insight Production Management
Production campus (6,000 Design Strategy Design Design
m2) Digital Design Development Project management
Digital print Market Research Project Management Production Management
Vinyl’s POP-UP Store
Spray paint
Logistics
Warehouse
Installation

6. Our global footprint
Finland
Norway
Sweden
Denmark
UK St Petersburg
Ontario
Ireland Market Harborough
Vancouver
Quebec
Montreal
London Moscow
France Germany
Seattle Connecticut Switzerland
San Francisco Boston Spain Italy
Kazakhstan Beijing Seoul
New York Portugal Japan
Los Angeles Tunisia
Shanghai
Houston Miami Canary Islands Egypt
Dubai
Cancun
Hong Kong
Mumbai Taipei
Nigeria
Singapore
Johannesburg Brisbane
Sao Paulo Sydney
Cape Town
Melbourne
Sheridan&Co Presence
Sheridan&Co Work

7. A brief history
X

8. What we do
Retail Strategy Concept Design Development Implementation
Process
Sheridan&Co
Wolf Ollins
Fitch
Household
Four IV
I-AM

9. What we do
• Align Brand objectives with consumer needs and aspirations
• Recognise different consumer groups
• Visualise the proposition
• Engineer the solution
• Actuate the selling cycle: Engagement, Evaluation, Sale
Purchase Brand Consumer

10. What we do
• Align Brand objectives with consumer needs and aspirations
• Recognise different consumer groups
• Visualise the proposition
• Engineer the solution
• Actuate the selling cycle: Engagement, Evaluation, Sale
Brand
Purchase Consumer

11. Sectors
Beauty Jewellery/Watches Travel Retail
Spirits Food

12. Laura Mercier
New York: Saks 5th Avenue, Bloomingdales; London: Harvey Nichols, Selfridges; Galleries Lafayette in Berlin and Paris.
Brief
Sheridan&Co designers worked closely with the Laura Mercier team to develop a palette of materials and design elements that make a strong
brand statement.
Solution
High-gloss dark brown counters and walls are the signature colour of the
brand, and make a bold and distinct presence in the retail environment.
Oversized satin white Corian countertops are a stylish and striking visual
element that frame the Laura Mercier display units.
Gold details and polished steel and mirror accents give a dynamic sense of
glitz and movement. Anchoring the sites are beautiful fields of honey onyx tile;
an important element that adds warmth and completes the balance of
contemporary and traditional.
Floating above the Bloomingdales and Harvey Nichols sites are custom
Swarovski crystal chandeliers, providing an elegant sparkle. Overall, the sites,
like the Laura Mercier brand, strive to be elegantly modern – an approachable
yet confident and uncomplicated beauty.

13. World of Whiskies
Brief
To maintain WDF’s reputation as a specialist whisky store and
‘haven for whisky drinkers’, but also to broaden its appeal to
a more diverse audience
Solution
The new design concept for the store mixes the modern and
traditional, juxtaposing a sleek, contemporary interior with a
palette of seasoned materials associated with the whisky
industry, such as oak and brass. The arched ceiling clad with
oak echoes the inside of a whisky barrel. To demystify some
of the issues surrounding malt whisky, areas were created
including the Discover Your Taste Bar and product zones
such as Fireside Indulgence or Rare & Vintage
Results
Sales in 1st month of redesigned store raised 20% compared
to previous years

14. Mappin & Webb
Brief
Create a new merchandising and window system for its jewellery
collection, upgrading the experience whilst integrating the story of its long
and illustrious history.
Solution
We asked ourselves ‘what is a window really for?’
Behind the glass of a jeweller’s window lies luxury; in front stands desire.
A jeweller’s window should tempt a meeting, engender an entrance.
Regimented window displays appear a barrier, deterring the desired
embrace.
The answer was to encourage a customer’s entrance to the store by
visually seducing the eye using curvature in the displays and an arced
hierarchy of graphic, unit and product. Each is linked by shape and
alignment, and by swoops of hand-tied ribbon.
The result is a more organic visual landscape which speaks of nature; a
vista which looks open and inviting.
The system has flexibility in its implementation, as Mappin & Webb’s
showrooms vary architecturally from the historic to the contemporary.
Results
Mappin & Webb is hugely impressed, and is using the concept for its
Christmas windows. Sheridan&Co is also now designing for the windows
of its sister retailer, Goldsmiths.

15. Urban Decay
Europe, 2010.
Design and production of a traveling
roadshow for unique colour brand,
concessions and mainstream
distribution in UK department stores
and Sephora.

16. Absolut Rock
Absolut Vodka “Rock Edition” launched in Selfridges on 1st September
before rolling out to top supermarkets, display cabinets at premium bars &
travel retail locations around Europe in October 2009
Brief
Bring the ‘Main Event’ concept - the idea that everyone can enjoy a rock star
experience - to life within the travel retail sector through a family of
promotional installations
Solution
We created a series of promotional installations to reflect the fashion,
glamour & vibrancy of today’s modern rock star. Each stand is specifically
designed according to the chosen location - airports in Stockholm, London,
Paris, Frankfurt, Moscow, Barcelona, & Istanbul. Bespoke features included
shelving made to look like guitar amplifiers, a drum kit, tread plate flooring &
gobo projections to really bring the stand to life
Result
Product sold out with 2 weeks remaining of the promotions allocated
timescale. The concept was so well received we were asked to stretch it to
include a prize draw.

17. Promotional sites - Gucci

18. Promotional sites - Dolce & Gabbana

19. Long term relationships - Clarins
1983 2010
Turnover: Turnover:
£25,000 £250,000,000

20. Long term relationships - Clarins
2010
1983

21. New brands 2010/11

22. • Aurum Holdings • Dolce & Gabanna • LVMH • Royal Salute
• Absolut Vodka • Dunhill • Mama Mio • Selfridges
• Aquascutum • Elemis • Mappin & Webb • Shafii & Schmid
• Bacardi • Estee Lauder • Martell • Sham's Jewellers
• Backes & Strauss • Fiona Cairns • Mistry's of Market • Simple Beauty
• Balenciaga • Fragrance Expert Harborough • Sisley
• Ballentines • Ghost • Moncrief • SKII
• BellaPierre • Go Smile • Monica Vinader • Sony Ericsson
• Bliss • Grey Goose • Moroccan Oil • Space NK
• Boots • Gucci • Nars • Smashbox
• Calvin Klein • Harrods • National Trust • Staffs County Council
• Carolina Herrera • Harvey Nichols • Natural Empathy • Sue Devitt
• Chivas Brothers • Havana Club • Nickel Spa • Superdry
• Chloe • Hugo Boss • Nina Ricci • Swarovski
• Christian Dior • ICON P/Ship • Omorovicza • Taylors of Old Bond Street
• Clarins • Jane Iredale • Mary Queen of Shops • Tesco
• Clarisonic • Jane Packer • Olmeca • The Art of Shaving
• Clinique • Jill Sander • Organic Pharmacy • The Refinery
• CMC Golf • JTI • Proctor & Gamble • Too Faced
• Coty • Kanebo • Pernod Ricard / W.B.D.F. • Unilever
• Comme des Garcons • Knockout • Paco Rabanne • Urban Decay
• Crafts Council • Kyoku • Pixi • Vera Wang
• Crème de la Mer • Lacoste • Puig • Vincent Longo
• Darac Beauty • Laura Mercier • Prada • Vivienne Westwood
• Debenhams • Lisa Hoffman • Remede • World Duty Free
• Dermalogica • Lola's Kitchen • ReVive • Yoo Moo
• Destination Skin • Luxottica • Rouge Bunny Rouge
• Dianne Brill • Luxury Cosmetics D.G. • Royal Carribean Cruises
Our clients

23. Your closest office
Address
Sheridan&Co
10A Blandford Street
Baker Street Regent’s Park
London
W1U 4AZ
UK Great Portland Street
Marylebone
Oxford Circus
Marble Arch Bond Street

24. Company information
Company Name
Sheridan&Co Company Registration Number
1720277
Address
Head Office Website
Riverside www.sheridanandco.com
Market Harborough
Leicestershire Type of Organisation
LE16 7PT Privately owned company
UK
Names of the Executive
London
Directors / Partners
10A Blandford Street
Michael Sheridan – CEO & Founder
London
W1U 4AZ
UK Number and locations of offices
Sheridan&Co has offices in Market
New York Harborough, London & New York
84 Wooster Street including an affiliate office in Hong Kong.
Suite 703 Manufacturing sites are located in
NY, 10012 Market Harborough, Shanghai, Guang
USA Chao and Hong Kong
Telephone Numbers Number of Employees
Head Office: +44 (0)1858 468000 80 worldwide
London: +44 (0)20 7486 7499
New York:
+001 212 625 1666