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My favorite UnderstandingMediaquotes Mixed by Maarten Cannaerts Images: www.sxc.hu“Understanding Media” was written by Marshall McLuhan in 1964
After three thousand years of explosion, by means of fragmentary and mechanical technologies, the Western world is imploding.
We approach the final phase of the extensions of man -   the technological simulation of consciousness…
… the creative process of knowing will be collectively extended to the whole of human society
The globe is no more than a village
It is sometimes a bit of a shock to be reminded that   the medium       is   the message
Hello world  It was the machine,  not what we did with the machine,  that was its meaning or message
The ‘message’ of any technology is the change of scale or pace or pattern that it introduces in human affairs.
When IBM discovered that it was not in the business of making business machines, but that it was in the  business of processing information,  then it began to navigate with clear vision.
Under electric technology, the entire business of man becomes learning and knowing.
All forms of wealth result from the movement of information
In the country of the blind, the one-eyed man is not king. He is taken to be a hallucinated lunatic. http://www.sxc.hu/photo/1183862
Man in the electric age has returned psychically and socially to the nomad state. Now, however, it is called information gathering and data processing.
Any subject taken in depth at once relates to other subjects. In education, the conventional division of the curriculum into subjects is outdated.
Continued in their present patterns of fragmented unrelation, our school curricula will insure a citizenry unable to understand the cybernated world in which we live.

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Understanding Media Mc Luhan

  • 1. My favorite UnderstandingMediaquotes Mixed by Maarten Cannaerts Images: www.sxc.hu“Understanding Media” was written by Marshall McLuhan in 1964
  • 2. After three thousand years of explosion, by means of fragmentary and mechanical technologies, the Western world is imploding.
  • 3. We approach the final phase of the extensions of man - the technological simulation of consciousness…
  • 4. … the creative process of knowing will be collectively extended to the whole of human society
  • 5. The globe is no more than a village
  • 6. It is sometimes a bit of a shock to be reminded that the medium is the message
  • 7. Hello world It was the machine, not what we did with the machine, that was its meaning or message
  • 8. The ‘message’ of any technology is the change of scale or pace or pattern that it introduces in human affairs.
  • 9. When IBM discovered that it was not in the business of making business machines, but that it was in the business of processing information, then it began to navigate with clear vision.
  • 10. Under electric technology, the entire business of man becomes learning and knowing.
  • 11. All forms of wealth result from the movement of information
  • 12. In the country of the blind, the one-eyed man is not king. He is taken to be a hallucinated lunatic. http://www.sxc.hu/photo/1183862
  • 13. Man in the electric age has returned psychically and socially to the nomad state. Now, however, it is called information gathering and data processing.
  • 14. Any subject taken in depth at once relates to other subjects. In education, the conventional division of the curriculum into subjects is outdated.
  • 15. Continued in their present patterns of fragmented unrelation, our school curricula will insure a citizenry unable to understand the cybernated world in which we live.