32. 0.2% of the belgian population 0.35% of the BE online population 0.55% of the belgians on facebook 2.5% of the belgians on linked-in 15% (more or less)of the belgians on Twitter 24 758 belgians Identified on Google + Penetration in Belgium is still very limited
35. No official brand pages are allowed for now, allthough some tests are going on
36. Google plus isjust a new platform on wich people talk. A platformthatfacilitates the sharing of experiencesbetween people
37. Nothing to be afraid off. It’s an evolution not a revolution
38. A new platform that should fit into your current social media strategy
39. 1. Listen, Listen, Listen, … define the current state of the brand in social media
40. 2. Define your objectives, targets and KPI’s Social media can be used to serve a number of departments (Research, Customer service, Marketing , Sales, HR, …)
41. 3. Set your strategy and implement it join existing conversations and/or can start and fuel new conversations and facilitate the sharing of experiences
42. 4. consistency and a long term approach are needed Implementing a measure, learn and optimize cycle is key to success in the long term