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Changes to Facebook Pages,[object Object],Updated April 2010,[object Object]
Overview,[object Object],What is it?,[object Object],Facebook is rolling out the changes to official pages, changing the subscription call to action from “Become a Fan” to “Like”. Pages that are “liked” will then be displayed in the users info section on their profile under the relevant categories. ,[object Object],What this means for your page(s),[object Object],[object Object]
The name and category of the page now reflects where it is seen in your fans’ profiles
Advertising conversions may decrease in the initial stages of confusion Although it hasn’t been announced in this rollout, these issues may be quickly resolved if “liking” any content in a news feed automatically subscribes a user to your page. ,[object Object],Updated April 2010,[object Object],Mandi Bateson Digital Planning Director,[object Object]
Old info section,[object Object],Updated April 2010,[object Object],Info and interests entered by user,[object Object],Pages listed separately,[object Object],Mandi Bateson Digital Planning Director,[object Object]
New info section,[object Object],Updated April 2010,[object Object],Prioritise preferred links over others,[object Object],Pages categorised as music are listed – no free text,[object Object],Mandi Bateson Digital Planning Director,[object Object]

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Changes to facebook pages

  • 1.
  • 2.
  • 3. The name and category of the page now reflects where it is seen in your fans’ profiles
  • 4.
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  • 8.