Propaganda & Advertising Strategies

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Economía y finanzas Empresariales

Propaganda & Advertising Strategies Created By: Brenda Martinez

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The ability of the present-day human to be fully aware of what’s happening in every corner of the globe owes its possibility to the efficient mechanisms operated by the transnational media corporations. For more than a century, these entities have progressively expanded worldwide thus impacting every human life with the aid of the advanced communication systems technologies such as cable, digital, satellite, and the internet that were developed in the twentieth century. It can be well said that these technologies powered up the rise, growth, and extension of transnational media corporations because they enabled them to seamlessly develop high-quality content and distribute it worldwide in real-time. This presentation is aimed at explaining the scope of this phenomenon, the entities behind it, and how such transformations have promoted global communication and at the same time it explores the criticism they face regarding their ownership, content generation and coverage. In this presentation, we also observe that the success of TMC’s lie in the billion-dollar investments, mergers, and acquisitions which have seen them combine resources with their rivals to dominate and influence the global media market – a result which has not been without disapproval from the media critics and scholars. The review questions at the end of the presentation let us ponder over the inquisitive concerns related to what is covered herein.

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Disclaimer: Background pictures and Information doesn't belong to the account holder. The photos are search from google while the information have been cited at a k-12 program book entitled: MEDIA AND INFORMATION LITERACY (Module 11) Exclusively published and distributed by DIWA LEARNING SYSTEM INC 4/F SEDCCO 1 Bldg 120 Thailand corner Legaspi Streets Legaspi Village, 1229 Makati city, Philippines Author: Boots C. Liquigan I hope this will help in your learning and activities but please cite the book. Thank you!

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Types of Advertising Appeals What are advertising appeals and how do they influence the masses? Basically, they trigger emotions and grab the attention masses. They may be funny, cute, bold, deceptive, attractive or inspiring. They carry an emotion which the masses can connect with. And that's how they fetch mass appeal. For all you need to know about the different types of advertising appeals, read on. Advertising intends to promote the sales of a product or service and also to inform the masses about its features. It is an effective means of communicating the value of a product or service with people at large. Advertising utilizes different media to reach out to the masses. It uses different types of appeals to connect to consumers spread across the globe. The various types of advertising appeals use different ways to highlight product features and draw attention of the masses. Advertising Appeals · • Audio-visual · • Bandwagon · • Black and White Fallacy · • Card Stacking · • Classified · • Corporate · • Covert · • Demonizing the Enemy · • Direct Order · • Disinformation · • Email · • Emotional Words · • Euphoria · • Flag-waving · • Glittering Generalities · • Half Truth · • Humor Appeals · • Interactive · • Internet · • Labeling · • Name-calling · • Outdoor · • Performance-based · • Plain Folks · • Print Media · • Public Service · • Quotes Out of Context · • Relationship Marketing · • Repetition · • Romance Appeal · • Scientific Evidence · • Shockvertising · • Slogans · • Snob Appeal · • Stereotyping · • Subliminal · • Surrogate · • Testimonial · • Transfer · • Unstated Assumption · • Viral · • Word-of-mouth · • Youth Appeals Audio-visual Media Advertising: In this advertising technique, advertisers use audio and visual media to promote their products. It is the most widely used medium to influence the masses. Television and radio have always been used to grab mass appeal. TV commercials that come in between TV shows, commercials shown during movies and advertisements aired on radio are some examples of audio-visual advertising. This advertising appeal makes use of sound and/or display to the fullest to attract audiences. The product has to be marketed in less time, especially in case of TV or radio commercials. So the product name needs to be repeated and the advertisement needs to be catchy. Bandwagon: This advertising appeal aims to persuade people to do a certain thing because many are doing it. It is a human tendency to do as the masses do. Bandwagon technique of advertising captures this to induce people to use a certain product or service. 8 out of every 10 women prefer using the xyz shampoo! or More than 80% of the dentists of our country are using the xyz toothpaste. Which toothpaste do you use? or The world agrees with abc... Do you? are some popular ways to tricking people to join the bandwagon. This advertising appeal makes use of statistics and surveys to back the statements made. The idea is to stress that something is be ...

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