1. strategic marketing conference & AIME Awards Gala
May 27 - 29, 2013 | Whistler, British Columbia

2. ABOUT THE EVENT
The Marketing Association for Credit Unions (MACU), is hosting the 23rd annual Strategic
Marketing Conference & Achievement in Marketing Excellence (AIME) Awards Gala. The
event will take place May 27-29, 2013, at the Westin in Whistler, BC, Canada.
The AIME Awards Gala recognizes the best and the brightest achievements in marketing,
advertising and communications in the credit union community.
The conference provides fun, educational sessions and networking opportunities for credit
unions and suppliers. In addition to the conference, MACU offers pre-conference events, a
welcome reception and an after party.
WHO ATTENDS?
The 2012 Strategic Marketing Conference was comprised of:
• approx 150 delegates that work in a marketing capacity at a credit union
• 43% attended for their first time
• 52% attending the conference for networking opportunities
• Delegates from across Canada and the US.
Delegates were asked what their favourite part of the conference was:
“The atmosphere, location, accommodations, seeing the entries, the people. Yep, just
about everything.“
“From a vendor standpoint...getting to meet both other vendors as well as so many
marketing people I’ve talked to on the phone and via email.”
“Good atmosphere and networking opportunity. The venues were excellent and the
conference was well-planned.”
WHY PARTNER WITH MACU?
Get in front of your target market! The Strategic Marketing Conference provides you with a
unique opportunity to reach credit union marketers and decision makers from across North
America.
All sponsorships are designed to help you Connect, Exchange and Ignite!
strategic marketing conference & AIME Awards Gala | May 27 - 29, 2013 | Whistler, British Columbia

3. WHAT’S INCLUDED?
• Two complimentary conference registrations for sponsorships of $7,500 and greater;
one complimentary registration for all gold sponsors. Additional registrations may be
purchased at the member early-bird rate.
• Your logo on the MACU site (January – December 2013).
• Logo on pre-conference promotional materials including direct mail piece and online
marketing.
• Public recognition at several of the conference general sessions.
• Ability to attend networking events associated with the conference including welcome
reception and after party.
• Access to attendee contact information for mailing purposes (silver sponsor or greater).
• Presenting sponsors have first chance to sponsor the same activity for the 2014 MACU
conference.
PRESENTING SPONSORSHIP OPPORTUNITIES
Being the conference title sponsor brings you all of the above listed benefits as well as:
• Official recognition as a Presenting Sponsor in print advertisements promoting the
conference.
• The opportunity to provide the opening remarks and welcome the delegates on Tuesday
and Wednesday.
• Exclusive signage as conference presenting sponsor. CONFERENCE
• Your logo on all conference attendee name tags. $10,000
• Space in the trade show area to set up your display booth.
• Two (2) full conference passes (conference & AIME dinner).
• Full page, full colour advertisement in the conference guide.
* 1 available
The ultimate event of the conference. This event includes a formal dinner and presentation
of the highly-coveted Achievement in Marketing Excellence (AIME) awards.
• Sponsor will receive podium time during the event.
• The opportunity to distribute an item to all AIME Award Gala AIME AWARD
attendees. S
$10,000
• Exclusive signage as the AIME Awards presenting sponsors.
• Two (2) full conference passes (conference & AIME dinner).
• 1 half page, full color advertisement in the AIME Awards booklet.
* 1 available
strategic marketing conference & AIME Awards Gala | May 27 - 29, 2013 | Whistler, British Columbia

4. GOLD SPONSORSHIP OPPORTUNITIES
Delegates pre-register for this exclusive event and are taken offsite to gain first-hand
marketing knowledge. This is a great opportunity to ‘host’ a group of highly engaged
marketing professionals.
• Exclusive event sponsorship to a limited number of BRAND TOUR
participants.
$5,000
• Opportunity to provide a promotional item to attendees.
• Inclusion of company name/logo on brand tour name tags.
• One (1) full conference pass (conference & AIME dinner) and ticket for brand tour.
• 1/2 page, full color advertisment in the conference guide.
* 1 available
One of the most important functions at any event are the networking opportunities. Take
the opportunity to meet and greet prospective clients.
• Exclusive event sponsorship.
WELCOME
• Opportunity to provide a promotional item to attendees. RECEPTION
• Meet and greet each delegate as they arrive at the conference $5,000
venue on Monday evening.
• One (1) full conference pass (conference & AIME dinner).
* 1 available
Raise your profile and get in front of conference delegates.
• Gold conference sponsors have the opportunity to donate a door prize to be given away
during lunch.
• A representative from your company can introduce a speaker CONFERENCE
on day one or two.
$5,000
• One (1) full conference pass (conference & AIME dinner).
• 1/2 page, full color advertisement in the conference guide.
* 4 available
strategic marketing conference & AIME Awards Gala | May 27 - 29, 2013 | Whistler, British Columbia

5. GOLD SPONSORSHIP OPPORTUNITIES
Ignite the partier inside the delegates. This sponsorship has you hosting the ‘must attend’
post-awards show event at an offsite venue to be determined.
• Sponsorship includes providing each attendee with one AFTER PARTY
drink ticket and a selection of appetizers up to $500 $5,000
• You can provide additional decor, prizes or food for
attendees if you wish.
• 1/2 page, full color advertisement in the conference guide
* 1 available
The highly coveted AIME Gala dinner will provide you with great exposure in a great
setting.
• Opportunity to provide MACU with a 1/4 page ad for AIME AWARD
inclusion in the winners booklet. S
$4,000
• One (1) full conference pass (conference & AIME dinner).
• Sponsor and representative will be introduced at the gala dinner.
* unlimited
SILVER SPONSORSHIP OPPORTUNITIES
• Get noticed by announcing one of the speakers on either day 1 or 2.
• May provide an item to be provided to the attendees and/or provide a door prize to be
given away during the conference. CON FERENCE
• Ability to purchase a conference registration for the member $3,000
early-bird rate.
* 5 available
The always anticipated AIME Gala dinner is a great opportunity to shine along with the
award winners.
• Sponsor will receive 1 AIME Gala dinner ticket AIME AWARD
S
• Company logo will be displayed during the event. $2,000
• Supply MACU with a 1/4 page ad for inclusion in the winners
booklet.
* 5 available
strategic marketing conference & AIME Awards Gala | May 27 - 29, 2013 | Whistler, British Columbia

6. FRIENDS OF MACU SPONSORSHIP OPPORTUNITIES
Be the first company delegates will have exposure to each morning!
Your literature or promotional item (1 piece or item) will be place ROOM DROP
outside the hotel door of all attendees staying in the host hotel. $800
(Limited to one room drop sponsor per night).
* 2 available
Go home with each delegate in the booklet that showcases all of the
AIME award winners. Your ad will be 1/2 page, full colour. Booklets 1/2 PAGE AD
are distributed to each conference attendee after the awards show. $500
Revive everyone's energy by sponsoring an energy break. A few
snacks and beverages to carry the delegates over until lunch or the ENERGY
end of the day. Sponsors receive signage, announced recognition, BREAK
and the opportunity to network with members. $1,000
* 4 available
Be the last company people see as they go back to their rooms at KEY CARDS
night. Your name and logo will appear on the card key. Don’t miss
out on this chance to be the company attendees will tuck into their $1,000
pockets (host hotel only).
* 1 available
DO YOU HAVE A GREAT IDEA?
Develop and suggest your own opportunity and bounce it off the sponsorship committee.
SPONSORSHIP CONTACTS
Name Email Telephone
Rachel Cleland info@macu.ca 289.895.8921
Tracy Kelly tracy.kelly@mvcu.ca 403.556.3306
Liisa Woolley liisa.woolley@northerncu.com 705.253.9868 ext 4713
Gwendolyn de Guzman Gwendolyn.DeGuzman@desjga.com 514.350-8686 ext 2006
strategic marketing conference & AIME Awards Gala | May 27 - 29, 2013 | Whistler, British Columbia

7. 2013 MACU Sponsorship Agreement
CONTACT INFORMATION
Company name:
Mailing address:
City: Prov/State: Postal/Zip:
Key contact:
Tel: Email:
LEVEL INVESTMENT TOTAL
‡‡ Conference Presenting $10,000 $
‡‡ Conference Gold $5,000 $
‡‡ Conference Silver $3,000 $
‡‡ AIME Presenting $10,000 $
‡‡ AIME Gold $ 4,000 $
‡‡ AIME Silver $ 2,000 $
‡‡ Welcome Reception $ 5,000 $
‡‡ After Party $ 5,000 $
‡‡ Brand Tour $ 5,000 $
‡‡ Key Cards $ 1,000 $
‡‡ Energy Break $ 1,000 $
‡‡ Room Drop $ 800 $
‡‡ 1/2 page ad in AIME booklet $ 500 $
‡‡ Other $
Total Paid $
PAYMENT METHOD
To pay by credit card, please contact Rachel at 289.895.8921, info@macu.ca
or mail your cheque and this contract to:
Marketing Association for Credit Unions (MACU)
1120 Finch Avenue West, Suite 701 - 395 Toronto, ON M3J 3H7
strategic marketing conference & AIME Awards Gala | May 27 - 29, 2013 | Whistler, British Columbia

8. TERMS
• 50% deposit required upon signing of contract. Benefits will not commence until the
contract and deposit are received.
• Balance due on/before Feb. 1, 2013. If full amount is not paid by this date, sponsorship
privileges will be revoked and the deposit will be retained by MACU.
• All rates quoted are in net Canadian dollars.
• Sponsorships are non-cancellable and non-transferable.
• All print and online advertising benefits are based on final material supplied by the
sponsor.
• MACU reserves the right to determine inclusion and placement of Sponsor’s name and/or
logo.
• Sponsor to provide logo upon signing of contract in an eps file, 300 dpi or greater. Logo
will be reproduced in black/white at MACU discretion.
• Attendee list to include first and last name, title, company, email and mailing address. List
to be provided to sponsors two weeks prior to the conference (silver, gold and presenting
sponsors only).
signature: date:
strategic marketing conference & AIME Awards Gala | May 27 - 29, 2013 | Whistler, British Columbia