1. Here you will find free tools to assist you
when dealing with the optimization of
web sites and internet advertising on www.madamseo.com
Google. I'm sure you'll love it...

2. Google Keyword tool
The keyword tool is actually the
first tool I use both when working
on a site to optimize it (SEO), and
when starting an advertising
campaign in Google Adwords.
By using this tool, you can learn
exactly what words people are
searching for. There is a
possibility to filter the results by
country and language, or see the
volume of search. With this tool
you can also create groups of
keywords, which can be used in
the content of your web pages.

3. Google Analytics
• Tool for website statistics - this
is my favorite instrument. Use
Google Analytics for each of
your sites to see how the users
found you, where they clicked,
how long time they spent on
your pages, and dozens of
other interesting data. You can
compare data with previous
periods and that can help you
to track your progress.

4. SEMRush
• Tool to study your competitors -
one very good tool that gives
you an idea about the main
traffic of your competitors. The
full version is paid but some
free information is easily
findable. Unfortunately, lots of
web sites are still not indexed.

5. Alexa & SEOMoz
• Web information - Alexa offers a
similar service as SEMRush, as
well as other interesting data.
• SEO tool for backlink check -
OpenSiteExplorer of SEOMoz.
With this tool you can view your
current back links and those of
your competitors. The full
version is paid.

6. Google Webmaster
• The use of Google Webmaster
tool is necessary especially
when you have a problem with
one of your sites. In Webmaster
Tools you can track whether a
page that doesn't open and
send error(404) is a result of
broken links. If Google has
imposed penalty on your site,
you can always send them a
request asking to review it.

7. Google AdPlanner
• This tool is very useful if you work
on a website that focuses on target
audiences located in a country
other than your own. Google has
different domains by country and
shows different results in the
different countries, so it is very
difficult to know the placement of
your site if your location doesn't
match the location of your target
audience. Moreover, the tool
displays the results as free and ads,
and specifically in advertising, it
helps you to avoid unnecessary
impressions that would reduce the
CTR (click through rate).

8. .
More...
• SEO tool to compare search volume-
(Google Insights for Search) - this tool
allows you to see how search volume
has evolved over time and compare
several keywords in search volume
• The Escape Page Analyzer shows you
whether you have gaps in the structure
of your HTML documents.
• Google Page Speed - for some time
now Google emphasizes the
importance of the page load as a factor
in ranking results. With Page Speed tool
you can see the loading speed of your
website and consider recommendations
on how to improve it.

9. Read more at... www.madamseo.com