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Movie Marketing
Stakes in marketing Movies. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Madan Menon
Madan Menon US study on online movie ad viewer ship
Why is movie marketing difficult. ,[object Object],[object Object],[object Object],[object Object],Madan Menon
Madan Menon Movies  Vs Others
Selling in India ,[object Object],[object Object],Madan Menon
Urban ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Madan Menon
Rural ,[object Object],[object Object],[object Object],Madan Menon
Conclusion ,[object Object],[object Object],[object Object],Madan Menon

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Movie Marketing

Editor's Notes

  1. http://www.thebrandreporter.com/perl/tbr/story.html?id=1031.
  2. On average, exposed numbers tend to be higher than control numbers across all ハ five core branding metrics (Figure 1). The five deltas (differences between control and exposed ads) are consistently higher than averages across all industries, and this indicates that movie marketers do a great job with the online medium relative to other industries (Figure 2
  3. "Movie marketing in a developed market such as the US is a 360 degree strategy with great emphasis on market research and positioning, and pre-release studies. In India, while there is no market research, producers do have a fair idea about the target audience. And the whole emphasis is on getting good reviews during the release. So it becomes essential to market the film properly”