1. Presentation on Group no: 3 BIBEK BISWAS KUNDAN KUMAR RAKESH ROUSHAN PRASHANT KUMAR VISHAL KUMAR SINGH

2. INTRODUCTION…………. India’s leading private bank. With total assets 3,364,00 billion at march 2010. Remarkable contribution in banking industry. Higher customer value. ICICI bank deeply engaged in human and economic development at the national level. 2

3. SWOT analysis…………… 3

4. SWOT count…………….. 4

5. Marketing Mix in ICICI 5 Product Place People Price Promotion

6. SERVICE GAPS IN ICICI BANK 6

7. Question and Answer Q 1. Within a decade of being set- up, ICICI Bank Limited was in a position to make the entire Asian banking industry sit up and take notice of it. One clear reason for this was adoption of technology. Visit its web site and other sites of the government as well as related sites and determine all the other reasons for its glowing success, based on your understanding of the concepts of services marketing? 7

8. Cont………………………….. Q 2. After 2004, the globe saw a serious economic downturn. Government policies in India were frequently altered to arrest the fiscal slump and many sectors showed negative growth. Identify all the challenges this would have placed on ICICI bank. Ascertain their revised strategies during the last three years, as solutions to the problems you have discovered. Is there any change now, in their approach to sustain and improve their service levels? If so, what and how? Apply the concepts of services marketing in assessing these plans. 8

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11. ICICI have to upgrade and constantly think of new innovative customized packages and services to remain competitive.

12. The rise of E-banking is redefining business relationships and the most successful banks will be those that can truly strengthen their relationship with their customers.10

13. 11 HUM HAI NA THANK YOU