1. Photo Sharing Websites
Maddie Benson and Alison Geelan
Photo sharing is the transfer of a digital photo that is posted online publicly or privately. With
various photo sharing applications, you are able to classify your photos as well as add captions
explaining the meaning of the photo.
Overview
History of photo sharing websites
-What Is it?
-Advancement
-Instagram and Pinterest
Impacts and Processes
-Affects
-Utilization
-Marketing Promotional Hashtags
Accounts and Case Study
-DoubleTree Hilton-Instagram
-Is Pinterest Right for Hotels?
Additional Applications
-National Geographic
-Fashion Industry
Interview
Business Landscape
-Impacts
-Negative
-Positive
Course Content vs. Photo Sharing
1) Status Differentiation
2) Changes in Technology
3) Benefits of Technology
4) Marketing Segmentation
5)Where is the Marketing?
Competitive Advantage
-Use IT!
-Social Media Position