This document outlines the details of a proposed thriller film targeted at teenagers aged 15-21. The film has a budget of £16 million and will be rated 15 by the BBFC. It is scheduled for summer 2014 release. The protagonist is a quiet 16-year-old girl named Christina who becomes convinced she is being watched. She finds herself obsessed with drawing eyes, especially the Eye of Providence symbol. It is revealed that the government has been controlling people through the internet, particularly targeting teenagers. The marketing campaign will focus on social media promotion to generate buzz among the target teen audience.

1. Maddie Stanier

2. Need to know.
 NAME: NOT DECIDED
 GENRE: COMEDY
 BUDGET: 16 MILLION (total budget)
 TARGET AUDIENCE: TEENS15-21
 AGE RATING: 15 (according to the BBFC)
 RELEASE DATE: SUMMER 2014

3. Genre decision.
 I have chosen to create a thriller film as
ultimately it is my favourite genre. I felt that
I have enough knowledge and
understanding of what I would want to see
in a thriller so I can reflect this in my film,
targeting my audience effectively, as I am
part of the age bracket.
 As part of market research I did a number
of surveys and focus groups which helped
me decide what genre to chose and exactly
what the audience want.

4. Similar films.

5. Initial ideas.
 Film is based on a teenage girl who is quiet and
struggles to communicate with others. She
convinces herself she is being ‘watched’ by someone
or something this drives her to insanity but who really
is watching her? She tries to warn her peers and
teachers but she is just laughed at. She finds herself
with the obsession of drawing eyes, particularly the
eye in a triangle which as you may know is ‘The Eye
of Providence’ a known conspiracy theory. It comes
out that the government have been controlling
people using the internet, feeding them ‘unknown’
information, particularly to teenagers.
 The narrative enigma will incorporate what the
audience will want to find out in the film. What is the
unknown information? Can she stop them? Will she
help her peers?

6. Protagonist.
 NAME: Christina
 AGE: 16
 INITIAL BACKGROUND:
quiet shy, not many friends,
keeps herself to herself, no
intimate connection with
anyone. Always indulged in the
cyber world.

7. Marketing campaign.
 I am going to use various media
platforms to promote my film. I am going
to focus on using Social networking sites
like Twitter and Facebook to drum up a
buzz for the film.
 Using above the line marketing methods
will reach a mass audience very easily.
 Social networking sites will target my
teen audience easily, as these sites are
very poplar to this particular audience.

8. Promotion in production.
 Over the course of the production of my
film I will release small ‘teasers’ to make
the film aware to the audience. Whether
this be a picture at the beginning then a
sneak peak video towards the release
date.
 The campaign will feature a poster of the
main character. This is similar to the
‘Orphan’ Trailer, it doesn’t give away too
much narrative but enough about the
protagonist herself.