SlideShare a Scribd company logo

Beyond relevance: Applying Social Media Lessons To Strategy

•Download as PPT, PDF•
•
PROPEL (formerly Human Workplaces)
PROPEL (formerly Human Workplaces)

Presentation by Maddie Grant and Jamie Notter for the California Society of Association Executives, April 2010.

Business
1 of 44
Relevance Is Not Enough: Applying Social Media Lessons to Strategy ,[object Object],[object Object],Maddie Grant, CAE Jamie Notter
1. beyond relevance
relevance
irrelevant
meet needs
abundance
abundance
abundance
 
 
 
 
importance of social media
culture of fulfillment culture of advancement
does your association really need to go beyond relevance?
2. social media strategy
Program Development Annual Conference Outreach & Advocacy association focus
Program Development Annual Conference Outreach & Advocacy association focus Conversation Collaboration Collective Action social focus
Program Development Annual Conference Outreach & Advocacy social media strategy
social media strategy Launch an Initiative Feed & Nurture Define an objective Measure & Evaluate
LISTENING social media strategy Launch an Initiative Feed & Nurture Define an objective Measure & Evaluate
listening informs social media strategy
[object Object],[object Object],[object Object],[object Object],[object Object],red cross listening goals
[object Object],[object Object],[object Object],specific social media objectives
what could your department achieve using social media?
social media strategy
experimenting feeds social media strategy
3. strategies for beyond relevance
is strategic planning dead?
Traditional Strategic Planning strategic planning PLAN IMPLEMENT SCAN EVALUATE
Strategic Capacity, not “Planning”. strategic capacity CHOOSE DO UNDERSTAND LEARN
both strategic planning and strategic capacity are biased towards relevance
LISTENING social media strategy Launch an Initiative Feed & Nurture Define an objective Measure & Evaluate
Strategic Capacity, not “Planning”. strategic capacity CHOOSE DO UNDERSTAND LEARN
Strategic Capacity, not “Planning”. strategic capacity ???? CHOOSE DO UNDERSTAND LEARN
Strategic Capacity, not “Planning”. strategic capacity UNDERSTAND CHOOSE DO LEARN
Strategic Capacity, not “Planning”. strategic capacity UNDERSTAND CHOOSE DO INSIGHT LEARN
Strategic Capacity, not “Planning”. strategic capacity MISSION CHOOSE DO INSIGHT LEARN
Strategic Capacity, not “Planning”. strategic capacity CULTIVATING CHOOSE DO INSIGHT LEARN
social media lessons listening informs social media strategy experimenting feeds social media strategy
getting to cultivating listening informs strategy experimenting feeds strategy
building capacity for cultivating... will get us beyond relevance.
want to talk some more? www.getmejamienotter.com www.socialfish.org/blog
 

Recommended

Packard socialmedia-lab-day 1-module 1
Packard socialmedia-lab-day 1-module 1Packard socialmedia-lab-day 1-module 1
Packard socialmedia-lab-day 1-module 1Beth Kanter
 
Session 11 Developing PR Strategy
Session 11 Developing PR StrategySession 11 Developing PR Strategy
Session 11 Developing PR StrategyNena Brodjonegoro
 
Strategic Public Relations Plan Checklist
Strategic Public Relations Plan ChecklistStrategic Public Relations Plan Checklist
Strategic Public Relations Plan ChecklistSaviPR
 
Smb slides day3
Smb slides day3Smb slides day3
Smb slides day3Marissa Wasseluk
 
Share Sessions: The Power Of Social Listening In Brand Planning
Share Sessions: The Power Of Social Listening In Brand PlanningShare Sessions: The Power Of Social Listening In Brand Planning
Share Sessions: The Power Of Social Listening In Brand PlanningAlex Hill
 
Creating a Social Media Plan
Creating a Social Media PlanCreating a Social Media Plan
Creating a Social Media PlanKelli Matthews
 
Printronix Worldwide Public Relations Plan
Printronix Worldwide Public Relations PlanPrintronix Worldwide Public Relations Plan
Printronix Worldwide Public Relations Plankjensen555
 
Planning, managing PR campaigns, PRecious Communications
Planning, managing PR campaigns, PRecious CommunicationsPlanning, managing PR campaigns, PRecious Communications
Planning, managing PR campaigns, PRecious CommunicationsLars Voedisch
 

Recommended

Packard socialmedia-lab-day 1-module 1
Packard socialmedia-lab-day 1-module 1Packard socialmedia-lab-day 1-module 1
Packard socialmedia-lab-day 1-module 1Beth Kanter
 
Session 11 Developing PR Strategy
Session 11 Developing PR StrategySession 11 Developing PR Strategy
Session 11 Developing PR StrategyNena Brodjonegoro
 
Strategic Public Relations Plan Checklist
Strategic Public Relations Plan ChecklistStrategic Public Relations Plan Checklist
Strategic Public Relations Plan ChecklistSaviPR
 
Smb slides day3
Smb slides day3Smb slides day3
Smb slides day3Marissa Wasseluk
 
Share Sessions: The Power Of Social Listening In Brand Planning
Share Sessions: The Power Of Social Listening In Brand PlanningShare Sessions: The Power Of Social Listening In Brand Planning
Share Sessions: The Power Of Social Listening In Brand PlanningAlex Hill
 
Creating a Social Media Plan
Creating a Social Media PlanCreating a Social Media Plan
Creating a Social Media PlanKelli Matthews
 
Printronix Worldwide Public Relations Plan
Printronix Worldwide Public Relations PlanPrintronix Worldwide Public Relations Plan
Printronix Worldwide Public Relations Plankjensen555
 
Planning, managing PR campaigns, PRecious Communications
Planning, managing PR campaigns, PRecious CommunicationsPlanning, managing PR campaigns, PRecious Communications
Planning, managing PR campaigns, PRecious CommunicationsLars Voedisch
 
POST planning worksheet
POST planning worksheetPOST planning worksheet
POST planning worksheetLisa Colton
 
Creating a social media marketing plan
Creating a social media marketing planCreating a social media marketing plan
Creating a social media marketing planseo-girl
 
7 steps to social media. ROI strategy not tactics
7 steps to social media. ROI strategy not tactics7 steps to social media. ROI strategy not tactics
7 steps to social media. ROI strategy not tacticsLidia9010
 
Need to Create a Communications Plan? Here's What It Should Look Like
Need to Create a Communications Plan? Here's What It Should Look LikeNeed to Create a Communications Plan? Here's What It Should Look Like
Need to Create a Communications Plan? Here's What It Should Look LikeBloomerang
 
How to Plan and Implement a Social PR Strategy that works for Your Organisation
How to Plan and Implement a Social PR Strategy that works for Your OrganisationHow to Plan and Implement a Social PR Strategy that works for Your Organisation
How to Plan and Implement a Social PR Strategy that works for Your OrganisationInfluence People
 
12 Steps To Social Media Marketing Success
12 Steps To Social Media Marketing Success12 Steps To Social Media Marketing Success
12 Steps To Social Media Marketing SuccessBIGEYEAgency
 
06c.Social media strategy template
06c.Social media strategy template06c.Social media strategy template
06c.Social media strategy templateJulian Matthews
 
Building Your Social Media Strategy
Building Your Social Media StrategyBuilding Your Social Media Strategy
Building Your Social Media StrategyParasolCC
 
PR plan template free
PR plan template freePR plan template free
PR plan template freeDebbie Leven
 
How to Develop a Social Media Strategy
How to Develop a Social Media StrategyHow to Develop a Social Media Strategy
How to Develop a Social Media StrategyDr Karen Sutherland
 
Own It! Take Charge of Your Career by Tuesday A. Strong
Own It! Take Charge of Your Career by Tuesday A. StrongOwn It! Take Charge of Your Career by Tuesday A. Strong
Own It! Take Charge of Your Career by Tuesday A. StrongTuesday Strong
 
Public Relations Plan Playbook
Public Relations Plan PlaybookPublic Relations Plan Playbook
Public Relations Plan PlaybookDemand Metric
 
Muckle final 3 may
Muckle final 3 mayMuckle final 3 may
Muckle final 3 maythenaynhe
 
Insights on visionary strategic planning for Non Profit / Non Governmental Or...
Insights on visionary strategic planning for Non Profit / Non Governmental Or...Insights on visionary strategic planning for Non Profit / Non Governmental Or...
Insights on visionary strategic planning for Non Profit / Non Governmental Or...Arturo J. Bencosme, PhD
 
Writing a PR Plan
Writing a PR PlanWriting a PR Plan
Writing a PR Planbneiswender
 
Public Relations Action Plan
Public Relations Action PlanPublic Relations Action Plan
Public Relations Action PlanLance Brooks International
 
The PR Plan
The PR PlanThe PR Plan
The PR PlanAndreaGenevieve Michnik
 
Social Media for Presenting and Touring
Social Media for Presenting and TouringSocial Media for Presenting and Touring
Social Media for Presenting and TouringCAMT
 
Communication Plan Template and Example
Communication Plan Template and ExampleCommunication Plan Template and Example
Communication Plan Template and Exampleharoldtaylor1113
 
06c.Social Media strategy template
06c.Social Media strategy template06c.Social Media strategy template
06c.Social Media strategy templateJulian Matthews
 
Content secrets from the media business
Content secrets from the media businessContent secrets from the media business
Content secrets from the media businessLindy Dreyer
 
Online Marketing: Driving Word of Mouth with your Website, Social Media, and ...
Online Marketing: Driving Word of Mouth with your Website, Social Media, and ...Online Marketing: Driving Word of Mouth with your Website, Social Media, and ...
Online Marketing: Driving Word of Mouth with your Website, Social Media, and ...Lindy Dreyer
 

More Related Content

What's hot

POST planning worksheet
POST planning worksheetPOST planning worksheet
POST planning worksheetLisa Colton
 
Creating a social media marketing plan
Creating a social media marketing planCreating a social media marketing plan
Creating a social media marketing planseo-girl
 
7 steps to social media. ROI strategy not tactics
7 steps to social media. ROI strategy not tactics7 steps to social media. ROI strategy not tactics
7 steps to social media. ROI strategy not tacticsLidia9010
 
Need to Create a Communications Plan? Here's What It Should Look Like
Need to Create a Communications Plan? Here's What It Should Look LikeNeed to Create a Communications Plan? Here's What It Should Look Like
Need to Create a Communications Plan? Here's What It Should Look LikeBloomerang
 
How to Plan and Implement a Social PR Strategy that works for Your Organisation
How to Plan and Implement a Social PR Strategy that works for Your OrganisationHow to Plan and Implement a Social PR Strategy that works for Your Organisation
How to Plan and Implement a Social PR Strategy that works for Your OrganisationInfluence People
 
12 Steps To Social Media Marketing Success
12 Steps To Social Media Marketing Success12 Steps To Social Media Marketing Success
12 Steps To Social Media Marketing SuccessBIGEYEAgency
 
06c.Social media strategy template
06c.Social media strategy template06c.Social media strategy template
06c.Social media strategy templateJulian Matthews
 
Building Your Social Media Strategy
Building Your Social Media StrategyBuilding Your Social Media Strategy
Building Your Social Media StrategyParasolCC
 
PR plan template free
PR plan template freePR plan template free
PR plan template freeDebbie Leven
 
How to Develop a Social Media Strategy
How to Develop a Social Media StrategyHow to Develop a Social Media Strategy
How to Develop a Social Media StrategyDr Karen Sutherland
 
Own It! Take Charge of Your Career by Tuesday A. Strong
Own It! Take Charge of Your Career by Tuesday A. StrongOwn It! Take Charge of Your Career by Tuesday A. Strong
Own It! Take Charge of Your Career by Tuesday A. StrongTuesday Strong
 
Public Relations Plan Playbook
Public Relations Plan PlaybookPublic Relations Plan Playbook
Public Relations Plan PlaybookDemand Metric
 
Muckle final 3 may
Muckle final 3 mayMuckle final 3 may
Muckle final 3 maythenaynhe
 
Insights on visionary strategic planning for Non Profit / Non Governmental Or...
Insights on visionary strategic planning for Non Profit / Non Governmental Or...Insights on visionary strategic planning for Non Profit / Non Governmental Or...
Insights on visionary strategic planning for Non Profit / Non Governmental Or...Arturo J. Bencosme, PhD
 
Writing a PR Plan
Writing a PR PlanWriting a PR Plan
Writing a PR Planbneiswender
 
Social Media for Presenting and Touring
Social Media for Presenting and TouringSocial Media for Presenting and Touring
Social Media for Presenting and TouringCAMT
 
Communication Plan Template and Example
Communication Plan Template and ExampleCommunication Plan Template and Example
Communication Plan Template and Exampleharoldtaylor1113
 
06c.Social Media strategy template
06c.Social Media strategy template06c.Social Media strategy template
06c.Social Media strategy templateJulian Matthews
 

What's hot (20)

POST planning worksheet
POST planning worksheetPOST planning worksheet
POST planning worksheet
 
Creating a social media marketing plan
Creating a social media marketing planCreating a social media marketing plan
Creating a social media marketing plan
 
7 steps to social media. ROI strategy not tactics
7 steps to social media. ROI strategy not tactics7 steps to social media. ROI strategy not tactics
7 steps to social media. ROI strategy not tactics
 
Need to Create a Communications Plan? Here's What It Should Look Like
Need to Create a Communications Plan? Here's What It Should Look LikeNeed to Create a Communications Plan? Here's What It Should Look Like
Need to Create a Communications Plan? Here's What It Should Look Like
 
How to Plan and Implement a Social PR Strategy that works for Your Organisation
How to Plan and Implement a Social PR Strategy that works for Your OrganisationHow to Plan and Implement a Social PR Strategy that works for Your Organisation
How to Plan and Implement a Social PR Strategy that works for Your Organisation
 
12 Steps To Social Media Marketing Success
12 Steps To Social Media Marketing Success12 Steps To Social Media Marketing Success
12 Steps To Social Media Marketing Success
 
06c.Social media strategy template
06c.Social media strategy template06c.Social media strategy template
06c.Social media strategy template
 
Building Your Social Media Strategy
Building Your Social Media StrategyBuilding Your Social Media Strategy
Building Your Social Media Strategy
 
PR plan template free
PR plan template freePR plan template free
PR plan template free
 
How to Develop a Social Media Strategy
How to Develop a Social Media StrategyHow to Develop a Social Media Strategy
How to Develop a Social Media Strategy
 
Own It! Take Charge of Your Career by Tuesday A. Strong
Own It! Take Charge of Your Career by Tuesday A. StrongOwn It! Take Charge of Your Career by Tuesday A. Strong
Own It! Take Charge of Your Career by Tuesday A. Strong
 
Public Relations Plan Playbook
Public Relations Plan PlaybookPublic Relations Plan Playbook
Public Relations Plan Playbook
 
Muckle final 3 may
Muckle final 3 mayMuckle final 3 may
Muckle final 3 may
 
Insights on visionary strategic planning for Non Profit / Non Governmental Or...
Insights on visionary strategic planning for Non Profit / Non Governmental Or...Insights on visionary strategic planning for Non Profit / Non Governmental Or...
Insights on visionary strategic planning for Non Profit / Non Governmental Or...
 
Writing a PR Plan
Writing a PR PlanWriting a PR Plan
Writing a PR Plan
 
Public Relations Action Plan
Public Relations Action PlanPublic Relations Action Plan
Public Relations Action Plan
 
The PR Plan
The PR PlanThe PR Plan
The PR Plan
 
Social Media for Presenting and Touring
Social Media for Presenting and TouringSocial Media for Presenting and Touring
Social Media for Presenting and Touring
 
Communication Plan Template and Example
Communication Plan Template and ExampleCommunication Plan Template and Example
Communication Plan Template and Example
 
06c.Social Media strategy template
06c.Social Media strategy template06c.Social Media strategy template
06c.Social Media strategy template
 

Viewers also liked

Content secrets from the media business
Content secrets from the media businessContent secrets from the media business
Content secrets from the media businessLindy Dreyer
 
Online Marketing: Driving Word of Mouth with your Website, Social Media, and ...
Online Marketing: Driving Word of Mouth with your Website, Social Media, and ...Online Marketing: Driving Word of Mouth with your Website, Social Media, and ...
Online Marketing: Driving Word of Mouth with your Website, Social Media, and ...Lindy Dreyer
 
Building an event blog
Building an event blogBuilding an event blog
Building an event blogLindy Dreyer
 
Suggestopedia
SuggestopediaSuggestopedia
SuggestopediaAl Alva
 
Social Media Trouble Spots - 2011 ASAE Annual Meeting
Social Media Trouble Spots - 2011 ASAE Annual MeetingSocial Media Trouble Spots - 2011 ASAE Annual Meeting
Social Media Trouble Spots - 2011 ASAE Annual MeetingLindy Dreyer
 
Metodologias de ensino_de_língua_estrangeira
Metodologias de ensino_de_língua_estrangeiraMetodologias de ensino_de_língua_estrangeira
Metodologias de ensino_de_língua_estrangeiraADRIANA BECKER
 

Viewers also liked (9)

Content secrets from the media business
Content secrets from the media businessContent secrets from the media business
Content secrets from the media business
 
Online Marketing: Driving Word of Mouth with your Website, Social Media, and ...
Online Marketing: Driving Word of Mouth with your Website, Social Media, and ...Online Marketing: Driving Word of Mouth with your Website, Social Media, and ...
Online Marketing: Driving Word of Mouth with your Website, Social Media, and ...
 
Building an event blog
Building an event blogBuilding an event blog
Building an event blog
 
On Social Media Strategy
On Social Media StrategyOn Social Media Strategy
On Social Media Strategy
 
What is suggestopedia?
What is suggestopedia?What is suggestopedia?
What is suggestopedia?
 
Suggestopedia
SuggestopediaSuggestopedia
Suggestopedia
 
Social Media Trouble Spots - 2011 ASAE Annual Meeting
Social Media Trouble Spots - 2011 ASAE Annual MeetingSocial Media Trouble Spots - 2011 ASAE Annual Meeting
Social Media Trouble Spots - 2011 ASAE Annual Meeting
 
Metodologias de ensino_de_língua_estrangeira
Metodologias de ensino_de_língua_estrangeiraMetodologias de ensino_de_língua_estrangeira
Metodologias de ensino_de_língua_estrangeira
 
Suggestopedia ppt jc maureira javier castro
Suggestopedia ppt jc maureira javier castroSuggestopedia ppt jc maureira javier castro
Suggestopedia ppt jc maureira javier castro
 

Similar to Beyond relevance: Applying Social Media Lessons To Strategy

Creating a marketing_communications_plan
Creating a marketing_communications_planCreating a marketing_communications_plan
Creating a marketing_communications_planDeborah Spector
 
Developing your social media strategy in 7 steps
Developing your social media strategy in 7 stepsDeveloping your social media strategy in 7 steps
Developing your social media strategy in 7 stepsAudacious Leap
 
Iab social media_infographic
Iab social media_infographicIab social media_infographic
Iab social media_infographicNadya Rosalia
 
Measurement is Not Counting: Social Media & Return on Investment, presented b...
Measurement is Not Counting: Social Media & Return on Investment, presented b...Measurement is Not Counting: Social Media & Return on Investment, presented b...
Measurement is Not Counting: Social Media & Return on Investment, presented b...craigslist_fndn
 
FSA Social Media
FSA Social Media FSA Social Media
FSA Social Media Greg Sharpe
 
STEPS IN SOCIAL MEDIA STRATEGY
STEPS IN SOCIAL MEDIA STRATEGYSTEPS IN SOCIAL MEDIA STRATEGY
STEPS IN SOCIAL MEDIA STRATEGYAmara Chukukere
 
2010 TASSCC CONFERENCE: Good, Bad Ugly: Truth About Social Media
2010 TASSCC CONFERENCE: Good, Bad Ugly: Truth About Social Media2010 TASSCC CONFERENCE: Good, Bad Ugly: Truth About Social Media
2010 TASSCC CONFERENCE: Good, Bad Ugly: Truth About Social MediaSpredfast
 
Day 2 India Workshops
Day 2 India WorkshopsDay 2 India Workshops
Day 2 India WorkshopsBeth Kanter
 
Social Media Maturity Model
Social Media Maturity ModelSocial Media Maturity Model
Social Media Maturity ModelDemand Metric
 
Social Media Marketing Plan Playbook
Social Media Marketing Plan PlaybookSocial Media Marketing Plan Playbook
Social Media Marketing Plan PlaybookDemand Metric
 
New Zealand Workshop
New Zealand WorkshopNew Zealand Workshop
New Zealand WorkshopBeth Kanter
 
Social media in marketing
Social media in marketingSocial media in marketing
Social media in marketingJonnaHS
 
Nt marketing 2 how to write mar com
Nt marketing 2 how to write mar comNt marketing 2 how to write mar com
Nt marketing 2 how to write mar comMr Nyak
 

Similar to Beyond relevance: Applying Social Media Lessons To Strategy (20)

Creating a marketing_communications_plan
Creating a marketing_communications_planCreating a marketing_communications_plan
Creating a marketing_communications_plan
 
Developing your social media strategy in 7 steps
Developing your social media strategy in 7 stepsDeveloping your social media strategy in 7 steps
Developing your social media strategy in 7 steps
 
Iab social media_infographic
Iab social media_infographicIab social media_infographic
Iab social media_infographic
 
Measurement is Not Counting: Social Media & Return on Investment, presented b...
Measurement is Not Counting: Social Media & Return on Investment, presented b...Measurement is Not Counting: Social Media & Return on Investment, presented b...
Measurement is Not Counting: Social Media & Return on Investment, presented b...
 
FSA Social Media
FSA Social Media FSA Social Media
FSA Social Media
 
STEPS IN SOCIAL MEDIA STRATEGY
STEPS IN SOCIAL MEDIA STRATEGYSTEPS IN SOCIAL MEDIA STRATEGY
STEPS IN SOCIAL MEDIA STRATEGY
 
Pa685 m6 ppt_alternate
Pa685 m6 ppt_alternatePa685 m6 ppt_alternate
Pa685 m6 ppt_alternate
 
2010 TASSCC CONFERENCE: Good, Bad Ugly: Truth About Social Media
2010 TASSCC CONFERENCE: Good, Bad Ugly: Truth About Social Media2010 TASSCC CONFERENCE: Good, Bad Ugly: Truth About Social Media
2010 TASSCC CONFERENCE: Good, Bad Ugly: Truth About Social Media
 
Strategy Map Day 1
Strategy Map Day 1Strategy Map Day 1
Strategy Map Day 1
 
Day 2 India Workshops
Day 2 India WorkshopsDay 2 India Workshops
Day 2 India Workshops
 
Social Media Maturity Model
Social Media Maturity ModelSocial Media Maturity Model
Social Media Maturity Model
 
Social Media Marketing Plan Playbook
Social Media Marketing Plan PlaybookSocial Media Marketing Plan Playbook
Social Media Marketing Plan Playbook
 
New Zealand Workshop
New Zealand WorkshopNew Zealand Workshop
New Zealand Workshop
 
Social Media in Marketing
Social Media in MarketingSocial Media in Marketing
Social Media in Marketing
 
Social media in marketing
Social media in marketingSocial media in marketing
Social media in marketing
 
HIMA IS08 Presentation
HIMA IS08 PresentationHIMA IS08 Presentation
HIMA IS08 Presentation
 
Social Planning Framework
Social Planning FrameworkSocial Planning Framework
Social Planning Framework
 
Social Media Training
Social Media TrainingSocial Media Training
Social Media Training
 
Implementing Social Media for Business
Implementing Social Media for BusinessImplementing Social Media for Business
Implementing Social Media for Business
 
Nt marketing 2 how to write mar com
Nt marketing 2 how to write mar comNt marketing 2 how to write mar com
Nt marketing 2 how to write mar com
 

More from PROPEL (formerly Human Workplaces)

How to Leverage Social Media For Successful Marketing and Membership Recruitment
How to Leverage Social Media For Successful Marketing and Membership RecruitmentHow to Leverage Social Media For Successful Marketing and Membership Recruitment
How to Leverage Social Media For Successful Marketing and Membership RecruitmentPROPEL (formerly Human Workplaces)
 
How to Leverage Social Media For Successful Marketing and Membership Recruitm...
How to Leverage Social Media For Successful Marketing and Membership Recruitm...How to Leverage Social Media For Successful Marketing and Membership Recruitm...
How to Leverage Social Media For Successful Marketing and Membership Recruitm...PROPEL (formerly Human Workplaces)
 
Social Networking for Events Part 1 of 3: Designing a Strategy
Social Networking for Events Part 1 of 3: Designing a StrategySocial Networking for Events Part 1 of 3: Designing a Strategy
Social Networking for Events Part 1 of 3: Designing a StrategyPROPEL (formerly Human Workplaces)
 

More from PROPEL (formerly Human Workplaces) (20)

Aligning community management with workplace culture
Aligning community management with workplace cultureAligning community management with workplace culture
Aligning community management with workplace culture
 
Defining Engagement One Year On: A Case Study
Defining Engagement One Year On: A Case StudyDefining Engagement One Year On: A Case Study
Defining Engagement One Year On: A Case Study
 
Mapping the Workplace Genome
Mapping the Workplace GenomeMapping the Workplace Genome
Mapping the Workplace Genome
 
Turning Membership Inside Out: ASPB's Digital Transformation
Turning Membership Inside Out: ASPB's Digital Transformation Turning Membership Inside Out: ASPB's Digital Transformation
Turning Membership Inside Out: ASPB's Digital Transformation
 
Essentials of Online Community Management
Essentials of Online Community ManagementEssentials of Online Community Management
Essentials of Online Community Management
 
How to Leverage Social Media For Successful Marketing and Membership Recruitment
How to Leverage Social Media For Successful Marketing and Membership RecruitmentHow to Leverage Social Media For Successful Marketing and Membership Recruitment
How to Leverage Social Media For Successful Marketing and Membership Recruitment
 
Healthcare Social Media
Healthcare Social MediaHealthcare Social Media
Healthcare Social Media
 
What the Social Media Revolution means for Healthcare HR
What the Social Media Revolution means for Healthcare HRWhat the Social Media Revolution means for Healthcare HR
What the Social Media Revolution means for Healthcare HR
 
Lead Your Way to a Social Organization
Lead Your Way to a Social OrganizationLead Your Way to a Social Organization
Lead Your Way to a Social Organization
 
Trends in social media 2013
Trends in social media 2013Trends in social media 2013
Trends in social media 2013
 
The Social CEO: Trends and Practices of Top Executives
The Social CEO: Trends and Practices of Top ExecutivesThe Social CEO: Trends and Practices of Top Executives
The Social CEO: Trends and Practices of Top Executives
 
ICF Ironworks
ICF IronworksICF Ironworks
ICF Ironworks
 
Association Social Media Soundbytes
Association Social Media SoundbytesAssociation Social Media Soundbytes
Association Social Media Soundbytes
 
How to Leverage Social Media For Successful Marketing and Membership Recruitm...
How to Leverage Social Media For Successful Marketing and Membership Recruitm...How to Leverage Social Media For Successful Marketing and Membership Recruitm...
How to Leverage Social Media For Successful Marketing and Membership Recruitm...
 
The ROI of Social CRM
The ROI of Social CRMThe ROI of Social CRM
The ROI of Social CRM
 
Social CRM Use Cases for Membership Orgs
Social CRM Use Cases for Membership OrgsSocial CRM Use Cases for Membership Orgs
Social CRM Use Cases for Membership Orgs
 
Ten steps to creating a community blog that rocks!
Ten steps to creating a community blog that rocks!Ten steps to creating a community blog that rocks!
Ten steps to creating a community blog that rocks!
 
How to be an evangelist for ASAE
How to be an evangelist for ASAEHow to be an evangelist for ASAE
How to be an evangelist for ASAE
 
Social Networking for Events Part 1 of 3: Designing a Strategy
Social Networking for Events Part 1 of 3: Designing a StrategySocial Networking for Events Part 1 of 3: Designing a Strategy
Social Networking for Events Part 1 of 3: Designing a Strategy
 
Social Networking for Events Part 3 of 3: Building Engagement
Social Networking for Events Part 3 of 3: Building EngagementSocial Networking for Events Part 3 of 3: Building Engagement
Social Networking for Events Part 3 of 3: Building Engagement
 

Recently uploaded

Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyEthan lee
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...Any kyc Account
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...amitlee9823
 
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfAmzadHosen3
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room ServiceCall Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Servicediscovermytutordmt
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfAdmir Softic
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdfRenandantas16
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRegression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRavindra Nath Shukla
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...lizamodels9
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756dollysharma2066
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.Aaiza Hassan
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfPaul Menig
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangaloreamitlee9823
 

Recently uploaded (20)

Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
 
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdf
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room ServiceCall Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRegression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 

Beyond relevance: Applying Social Media Lessons To Strategy