Embeddable bpm workflow software for OEM‘s / ISV’s

Contact us at Email: sales@skelta.com | Web :www.skelta.com | Tel: 1 678 306 4110
EMBEDDABLE BPM WORKFLOW
SOFTWARE FOR OEM‘s / ISV’s
A CASE STUDY

EMBEDDABLE BPM FOR OEM /ISV
100% embeddable BPM’s architecture empowers Independent Software
Vendors and OEMs to drive customer responsiveness and agility through its
powerful BPM and workflow functionality.
Embeddable BPM benefits for OEM’s & ISV’s:
• Retain your existing brand
• Differentiate your offerings
• Rapid ROI
• Seamless end user experience with completely embeddable
BPM functionality under the hood.
• Post sales training and support.

CUSTOMER PROFILE
• The customer helps marketers improve results through its enterprise
marketing software platform and global partner community of leading
marketing service providers, agencies, and systems integrators.
• By combining database, digital , and operational marketing applications on
a shared data infrastructure, the Marketing Services Platform makes it
practical and cost effective for marketers to gain insight into their data and
use this to execute an integrated marketing strategy across online and
offline channels.
• With offices throughout North America and Europe, the customers
software is used in over 20 countries worldwide.
Customer Name : A company offering
marketing services platform
Location : UK and Europe
Industry : Software Development
Products : Skelta BPM
Solution Category : Enterprise Software

THE REQUIREMENT
• As a part of its enterprise marketing software suite, the customer offers
their product, a high-end application for operational marketing.
• The Product helps marketing departments improve product development
processes, enables faster development and integrates planning, insight,
production and measurement capabilities with campaign management.
• As a powerful Planning and Program Management platform, the customer
aimed to enhance the product by providing powerful BPM workflow
functionality to automate end-to-end processes with approvals and
automatic routing. They needed a solution that would be easy-to-use and
quick to deploy at reduced cost of ownership.

THE SOLUTION
• After due evaluation of many workflow components, the customer selected
Skelta BPM based on the following
• Critical factors:
– 100% web-based and embeddable.
– Powerful customization features that enabled the customer to seamlessly
integrate their application with Skelta.
– Advanced analytics views available in Skelta's Business Activity
Monitoring dashboard.
– Rapid development features that enabled customer's product development
team to deploy high-end BPM features
– in brief spans of time.

THE SOLUTION
• Skelta BPM was implemented to enable workflow related features in customer
's product.
• Core product areas such as Supplier and Collaboration Management,
Performance and Service Level Tracking, and regulating access to authorized
content gained impetus through Skelta BPM’s powerful collaborative platform
with advanced security features and BAM tools.
• Linked internal staff and external partners in different geographies through
Skelta workflow engine Provided automatic next action notifications to ensure
timely and accurate execution of tasks.
• Skelta's BAM dashboards and performance management features for users to
compare actual against planned performance metrics at all phases of the
marketing process .

THE VALUE ADDITION
• Enhanced customer satisfaction: Skelta BPM is unique in its extensive
and flexible features that enable workflows and approval processes to be
completely customized for specific organizational requirements.
• The customer was able to leverage this ability for their customers and help
them meet their business goals through efficient processes. Client's
Customer satisfaction matrix was at its peak after they invested in Skelta's
BPM product.
• Increased competitive edge: Skelta's superior BPM features provide
customer with an edge in the depth of its feature offerings as compared to
competition.

ROI
Lower software investment:
• Using Skelta's open architecture meant reduced cost of ownership when
compared to other BPM products.
• Further customer was able to re-use data from their existing IT
infrastructure for better return on IT investment.
• In the end, customer saved an estimated 30% on development costs by
using Skelta BPM
• Faster time to market: Customer was able to accelerate development time
and take Organizer to market faster than estimated thereby shortening
design to deployment cycle substantially.

SUMMARY
• When building BPM into enterprise class software, Product Managers often
have to choose between extended development times and workflow
components that are difficult to integrate.
• Skelta eliminates this dilemma by providing an easy-to-integrate, flexible,
customizable and feature-rich
• BPM component. The success story in implementing Skelta exemplifies the
benefits extended by
• Skelta's BPM solutions to developers as well as end customers.

INVENSYS SKELTA OEM PROGRAM
• Skelta offers you an unmatched opportunity that will put you on the fast
track to growth in the BPM and workflow solution space. - The Skelta
OEM Program.
• Skelta's OEM program is founded on three cardinal principles - Better
Technology, Effective Support and Increased ROI.
OEM Benefits:
• 100% embeddable and customizable workflow engine
• Highly robust
• Seamless integration with 3rd party applications/products built on .NET
with highly customizable features.
• Skelta BPM is a Microsoft Gold Certified Partner with inherent integration
capabilities with Microsoft products such as SharePoint, BizTalk, InfoPath
and CMS.
For More information please visit : http://www.skelta.com/products/bpm/for-
ISV-OEM-User.aspx

SKELTA BPM
http://www.skelta.com/
Corporate Address
10900 Equity Drive,
Houston, TX 77041 USA
Tel: +1 678 306 4110
R&D / Innovation Center:
Invensys Skelta
Salarpuria Touchstone,
Sarjapur Outer Ring Road,
Bangalore - 560 103 India
Tel: +91 80 4060 2600
Skelta Blog: http://blog.skelta.com/
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Embeddable bpm workflow software for OEM‘s / ISV’s

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Embeddable bpm workflow software for OEM‘s / ISV’s