1. The Art of Celebration
By: Madison Tavarozzi

2. Sean “Diddy” Combs
• In 2007 Sean Combs and Ciroc Vodka created an
alliance together for domination in the alcohol
industry.
• Diddy would be the main focus of all advertisements
and would be in charge of creating all the brand
management aspects.

3. • Diddy & CÎROC Present: Art of Celebration -
YouTube

4. CÎROC® Ultra Premium Vodka
• This alcohol is meant to be high end in the way it
is made
• One of the world’s only vodkas created entirely
from grapes
• The name is derived from the combination of two
French words, “Cime” meaning peak or summit-
top and "roche" meaning rock. True to its roots,
CÎROC® Mauzac Blanc grapes stem from the high-
altitude vineyards in Gaillac, France overlooked
by the stony village walls of Cordes-sur-Ciel.
• Most vodkas are made from sugars and starches.

5. Implications
What is shown in
this commercial is
what the company
wants the consumer
to believe will
happen when they
use their product.

6. • Music= class and sophistication
Frank Sinatra
was known
for being a
real
gentleman
who
attended all
the classy
and popular
parties.

7. • Men and women used= attractiveness
-clothes
(Suits and
dresses)
-makeup
-hair
-jewelry

8. • Celebrities= feeling important
– Eva Marcille Pigford (model)
– Lisa Seiffert (model)
– Dania Ramirez (actress)
– Sean “Diddy” combs (Businessman, music artist, entertainer)
– Chad Michael Murray (actor: best known on One Tree Hill)
– Michael K. Williams (actor: best known on Boardwalk Empire)
– Aaron Paul (actor: best known on Breaking Bad)
– Jesse Williams (actor: best known on Grey’s Anatomy)

9. Luxury items= wealth

10. • Smiling, laughing people= happiness

11. • Las Vegas= Celebration

12. • The camera angles were almost all cuts to
show excitement.
• The close ups were always on the Ciroc bottle
the keep your main focus on the product
being advertised.