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Creating Social Media Magic
              Madeline Moy
Social Media = WHOA
Before you
  choose tools…
• Set goals and
  metrics
• Determine what you
  can handle
• Create a listening
  program
What about…
Seattle Works
Scarleteen
Iraq and Afghanistan
Veterans of America
Successful social media is about
      PEOPLE not tools.
Resources
• Nonprofit Social Network Benchmark Report
  http://nonprofitsocialnetworksurvey.com/
• Nonprofit Tech 2.0 Blog
  http://nonprofitorgs.wordpress.com/
• We Are Media Project
  http://bethemedia.wikispaces.com/
• NPFace: Faces Behind the Tweets
  http://npface.wordpress.com/
• Social Media Club Seattle
  http://smcseattle.com/
Image Credits
        •   Slide 1 – Magic wand http://office.microsoft.com/en-
            us/images/results.aspx?ex=2&qu=magic%20wand#ai:MP9
            00414028|mt:0|
        •   Slide 2 – Social media marketing infographic
            http://www.businessinsider.com/social-media-marketing-
            landscape-complicated-2012-5?utm
        •   Slide 3 – Three fingers http://office.microsoft.com/en-
            us/images/results.aspx?qu=three%20fingers&ctt=1#ai:MP
            900385753|mt:0|
        •   Slide 4 – Screenshot of The Nature Conservancy Facebook
            page http://www.facebook.com/thenatureconservancy
        •   Slide 5 – Twitter cartoon by reivaj79mx
            http://www.flickr.com/photos/reivaj79mx/4075529972/i
            n/photostream
        •   Slide 6 – Screenshot of InvisiblePeople.tv on YouTube
            http://youtu.be/a4D1lIZSck8
        •   Slide 7 – Screenshot of Beth Kanter’s blog
            http://www.bethkanter.org/
        •   Slide 9 – Seattle Works “21 Fun” badge/avatar
        •   Slide 10 – Screenshot of Scarleteen message boards
            http://www.scarleteen.com/cgi-bin/forum/ultimatebb.cgi
        •   Slide 11 – Screenshot of Iraq and Afghanistan Veterans of
            America “Go Silent” web page
            http://iava.org/splash/index.php
        •   Slide 12 – Social media marketing graphic by Social Fish
            http://www.socialfish.org/2012/05/ignore-that-
            ridiculous-chart.html
        •   Slide 14 – I phone, you tube by reivaj79mx
            http://www.flickr.com/photos/reivaj79mx/5598047816/

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Creating Social Media Magic

  • 1. Creating Social Media Magic Madeline Moy
  • 3. Before you choose tools… • Set goals and metrics • Determine what you can handle • Create a listening program
  • 4.
  • 5.
  • 6.
  • 7.
  • 12. Successful social media is about PEOPLE not tools.
  • 13. Resources • Nonprofit Social Network Benchmark Report http://nonprofitsocialnetworksurvey.com/ • Nonprofit Tech 2.0 Blog http://nonprofitorgs.wordpress.com/ • We Are Media Project http://bethemedia.wikispaces.com/ • NPFace: Faces Behind the Tweets http://npface.wordpress.com/ • Social Media Club Seattle http://smcseattle.com/
  • 14. Image Credits • Slide 1 – Magic wand http://office.microsoft.com/en- us/images/results.aspx?ex=2&qu=magic%20wand#ai:MP9 00414028|mt:0| • Slide 2 – Social media marketing infographic http://www.businessinsider.com/social-media-marketing- landscape-complicated-2012-5?utm • Slide 3 – Three fingers http://office.microsoft.com/en- us/images/results.aspx?qu=three%20fingers&ctt=1#ai:MP 900385753|mt:0| • Slide 4 – Screenshot of The Nature Conservancy Facebook page http://www.facebook.com/thenatureconservancy • Slide 5 – Twitter cartoon by reivaj79mx http://www.flickr.com/photos/reivaj79mx/4075529972/i n/photostream • Slide 6 – Screenshot of InvisiblePeople.tv on YouTube http://youtu.be/a4D1lIZSck8 • Slide 7 – Screenshot of Beth Kanter’s blog http://www.bethkanter.org/ • Slide 9 – Seattle Works “21 Fun” badge/avatar • Slide 10 – Screenshot of Scarleteen message boards http://www.scarleteen.com/cgi-bin/forum/ultimatebb.cgi • Slide 11 – Screenshot of Iraq and Afghanistan Veterans of America “Go Silent” web page http://iava.org/splash/index.php • Slide 12 – Social media marketing graphic by Social Fish http://www.socialfish.org/2012/05/ignore-that- ridiculous-chart.html • Slide 14 – I phone, you tube by reivaj79mx http://www.flickr.com/photos/reivaj79mx/5598047816/