For a workshop I gave for MBA students at Rotman on 13 Feb 2013

1. RUNDOWN

2. HOUR 1 : STORY
Why story?
Trading cards - 5 min
The origin story
Title exercise - 10 min
Ask Dr. Deck - 10 min

3. HOUR 2 : STRUCTURE
Structure as a starting point
Cup Noodles video, 5 min
Most important deck in the world
Inconvenient Truth, 1 min
iPhone launch, 1 min
Rock lyrics exercise, 10 min
Ask Dr. Deck, 10 min

4. HOUR 3 : PRACTICE
IQ Test exercise, 5 min
How/where to practice
Nike videos, 10 min
Pitch deck exercise, 15 min
Ask Dr. Deck, 10 min

5. Persuasion, Presentation & Practice
The uses and abuses of story for business
MICHAEL DILA
@michaeldila

6. LIE, CHEAT & STEAL

7. WORK, WORK, WORK

9. ILL EQUIPPED &
POORLY PREPARED

10. EQUIPMENT

11. PREPARATION

12. PRACTICE
BE DARING BE BRIEF BE AMBITIOUS

13. SECRET WEAPON

14. HOUR 1: STORY

15. WHY STORY?

17. HOW’S IT WORK?

19. ARCHETYPE
COMPRESSION
RESONANCE

24. WHAT IS YOUR
FAVORITE MOVIE?

25. LET’S TALK ABOUT YOU

26. STRETCH 1:
TRADING CARDS

28. SHARE

30. ORIGIN STORY

32. GOAL
AUDIENCE
INTEREST

33. EXERCISE 1: TITLE

35. GOAL 1: TELL A
STORY THAT
EXPLAINS WHY WE
SHOULD BE
INTERESTED IN YOU

36. HOUR 2: PRESENTATION

37. START WITH
STRUCTURE

41. MOST IMPORTANT DECK
IN THE WORLD?

45. NEVER START EMPTYHANDED
or...
“If you are going to take a knife
to a gunfight, at least make sure
it’s not a butter knife.

47. SOLO IN NH

48. STRETCH 2: ROCK SONGS

50. ROSES STARS WATER
SPACE WATER

51. ROCK R&B RAP
REGGAE METAL

52. GOAL 2: LEARN TO
MATCH IMAGES TO
WORDS. VISUAL
METAPHORS
AMPLIFY MEANING &
MEMORY.

53. EXERCISE 2: VISUAL MIXTAPE

59. Don’t fear the reaper...

60. I’m like a stepping razor...

61. It begins to tell ‘round midnight

62. I got 99 problems, but a...

63. Walking on the moon...

64. INTERMEZZO

65. DR. DECK’S
5 MINUTE DESIGN SCHOOL

66. YOUR SLIDES
LOOK LIKE SHI*!

67. DRESS THE PART

68. LOOK YOUR BEST

69. BE REMEMBERED

70. VIEW SOURCE

71. DRESS THE PART

72. LOOK YOUR BEST

73. BE REMEMBERED

74. HOUR 3: PRACTICE

75. HOW WE PRACTICE

80. IQ TEST

81. TD BANK STORY:
HERO’S JOURNEY

83. “Great teams reframe problems
into opportunities. Does your
team know how to innovate
around obstacles”?
- Keith Yamashita

87. TASK 3: PITCH NIKE

88. OCCUPY

89. GOAL 3: REFRAME
EITHER OCCUPY OR
NIKE