1. It’s the end of
the world as
we know it
(and I feel fine)
Mafe de Baggis - mafe@daimon.it

2. The holy
brand in
a world
of spoof,
blog and
chat

3. Read/write web

7. Why?

8. Paul Isakson

9. Paul Isakson

10. Marketing = product =
people
Paul Isakson

13. How many?

14. Do they really?

15. Just fun for kids?

16. Bullshit?

17. How?

18. Community training
(3 minutes)

19. Step 1
de-branding
Take you brand
Look at its values
Ask if they're true to your
heart (and mind)
Think of a real conversation,
between blogs or around a table

20. Step 2
e-branding
Forget your brand
Look at what real people really cares
and want
Ask if your product will better their
lives
Do you really believe it? If
you don’t, they won’t

21. Step 3
re-branding
Mix your brand values and people's
need
Create something new, that is new
every single moment, and exciting
Lose control and gain trust

22. Repeat when
necessary

23. You can learn by doing
and adapt while going

24. I don’t care

25. Fact # 1

26. Fact # 1
Bloggers already speak about your
products and sometimes they're
asking you direct questions
Are you listening?

27. Fact # 2
Fact # 2

28. Fact # 2
For quot;digital nativesquot; if
you're not social on the
web, you're not
Go where they are, don’t
wait for them to come.
Be a peer or be not.

29. Fact # 2

30. Fact # 3
Fact # 3

31. Fact # 3
The web is the only way to
speak to people at work
Peak times for the web is working
days, 9/5

33. If you're not familiar
with social media,
you can start
in an easy way,
you can start at home

34. It’s up to you