Game Industry from an Egyptian Perspective.

1. 1st Gaming Industry Summit
Exploring the Game Industry from an Egyptian
Perspective
May2012
Prepared By:
Al-Motaz Bellah Alaa Al-Agamawi
VP, Business Development
Information Systems Int’l Services- ISIS
Group
1st Gaming Industry Summit, May Exploring the Game Industry from an Egyptian By: Motaz Al-Agamawi

2. 2
1 Global Overview

3. Our Focus is on Video and Casual
3
Games
Video Games Casual Games
1st Gaming Industry Summit, May Exploring the Game Industry from an Egyptian By: Motaz Al-Agamawi

4. Game Industry Trend…
4 Summary
USA Market
Source: Essential Facts about the Computer & Video Game Industry Report, ESA, 2011
1st Gaming Industry Summit, May Exploring the Game Industry from an Egyptian By: Motaz Al-Agamawi

5. Game Industry Trend…
5 Summary
Source: Essential Facts about the Computer & Video Game Industry Report, ESA, 2011
1st Gaming Industry Summit, May Exploring the Game Industry from an Egyptian By: Motaz Al-Agamawi

6. Game Industry Trend…
6 Summary
Source: Essential Facts about the Computer & Video Game Industry Report, ESA, 2011
1st Gaming Industry Summit, May Exploring the Game Industry from an Egyptian By: Motaz Al-Agamawi

7. Game Industry Trend…
7 Summary
1
2
Source: Essential Facts about the Computer & Video Game Industry Report, ESA, 2011
1st Gaming Industry Summit, May Exploring the Game Industry from an Egyptian By: Motaz Al-Agamawi

8. Game Industry Trend…
8 Summary
1
2
Source: Essential Facts about the Computer & Video Game Industry Report, ESA, 2011
1st Gaming Industry Summit, May Exploring the Game Industry from an Egyptian By: Motaz Al-Agamawi

9. Game Industry Trend…
9 Summary
1
2
3
Source: Essential Facts about the Computer & Video Game Industry Report, ESA, 2011
1st Gaming Industry Summit, May Exploring the Game Industry from an Egyptian By: Motaz Al-Agamawi

10. The Value Chain for the Video
10
Games
 Platform Providers
 Console
 Handheld Video Game
 Personal Computer
 Publisher
 In both Console and Handheld Video
Games
 Connect Developers to Platform providers to
Retailers and Carry the go to market cycle
 In Personal Computer Video Games
 Connect Developers to Retailers and distribution
channels and Carry the go to market cycle
1st Gaming Industry Summit, May Exploring the Game Industry from an Egyptian By: Motaz Al-Agamawi

11. The Value Chain for the Casual
11
Games
 Platform Providers
 Social Network Platforms
 Mobile App Store
 Online Game Portals
 Platform Provider act As
Publisher/Retailers
 Provide Access to Customer Base.
 Provide Online Monetization Capabilities.
1st Gaming Industry Summit, May  Provide Digital RightEgyptian
Exploring the Game Industry from an Management Tools.
By: Motaz Al-Agamawi

12. 2 Egypt and the Game Industry

13. Pharos Developed Senet
13 3000BC
Which we know today as Backgammon board game, one of
the most popular board games and electronic board games
1st Gaming Industry Summit, May Exploring the Game Industry from an Egyptian
know-a-days. By: Motaz Al-Agamawi

14. Egypt Game Industry, SWOT
14
Strength Weakness
Opportunity Threats
1st Gaming Industry Summit, May Exploring the Game Industry from an Egyptian By: Motaz Al-Agamawi

15. Egypt Game Industry, SWOT
15
Strengt
• Wealth of Content (Pharaoh, Coptic, Islamic,
h
Strength that could present a wealth for gaming
etc.) Weakness
ideas.
• Regional Leadership Position in the
Entertainment Industry (Cinema, Music,
Literature, Poem, etc.)
• Positive mental image about Egypt in the
Opportunity Threats
international media in general and about the
local ICT industry in specific
1st Gaming Industry Summit, May Exploring the Game Industry from an Egyptian By: Motaz Al-Agamawi

16. Egypt Game Industry, SWOT
16
• Absence of National Game Industry Strategy
Weakne
Strength ss
Weakness
• Few educational and training specialized
programs
• Absence of R&D efforts in the field
• Minimum available funds for the industry
from Angeles, Incubators, VCs and Donor
programs.
Opportunity
• Lack of success stories on the international
level
Threats
1st Gaming Industry Summit, May Exploring the Game Industry from an Egyptian By: Motaz Al-Agamawi

17. Egypt Game Industry, SWOT
17
• Multibillion dollar market
Strength Weakness
• High annual growth rate industry
• Underserved Arabic speaking market
• Myth games are still rare and Egypt’s heritage
can fill the gap
• Localization of international titles to address
local/regional demand
Opportunity
Opportunit Threats
y
1st Gaming Industry Summit, May Exploring the Game Industry from an Egyptian By: Motaz Al-Agamawi

18. Egypt Game Industry, SWOT
18
• High competition and rivalry among the
existing firms
Strength
• High customer bargaining power due to the Weakness
high availability of quality games.
• High supplier (publishers) bargaining power.
• Unpredicted change in the market dynamics
and customers’ trends and behavior
Opportunity Threats
Threats
1st Gaming Industry Summit, May Exploring the Game Industry from an Egyptian By: Motaz Al-Agamawi

19. 3 Entering the Race

20. We must Enter the Race
20
Through
Capitalizing Mitigating our Overcoming To Grasp the
on our Weakness, the Threats, Opportunity
Strength,
1st Gaming Industry Summit, May Exploring the Game Industry from an Egyptian By: Motaz Al-Agamawi

21. Capitalize, Complement and Serve other
Sectors
21
Tourism Industry
More than 7000 Years of Heritage
Around 12 Million Tourists Per Year
1st Gaming Industry Summit, May Exploring the Game Industry from an Egyptian By: Motaz Al-Agamawi

22. Capitalize, Complement and Serve other
Sectors
22
Hollywood of the Arabic World
Mora than 100 Years of Cinema Production
1st Gaming Industry Summit, May Exploring the Game Industry from an Egyptian By: Motaz Al-Agamawi

23. Capitalize, Complement and Serve other
Sectors
23
Education Sector
About 15 Million Student in K12
Series Games Can Enhance our Science Education
1st Gaming Industry Summit, May Exploring the Game Industry from an Egyptian By: Motaz Al-Agamawi

24. Capitalize, Complement and Serve other
Sectors
24
Communication Industry
70 Million Mobile Lines
25 Million Internet Users
10.5 Million Facebook User
1st Gaming Industry Summit, May Exploring the Game Industry from an Egyptian By: Motaz Al-Agamawi

25. By Building an Ecosystem
25
Local Firms
Beneficiaries Universities
Government R&D Centers
Technology
Publishers
Providers
1st Gaming Industry Summit, May Exploring the Game Industry from an Egyptian By: Motaz Al-Agamawi

26. Considering Different
26 Perspectives
Knowledge Financial
Perspective Perspective
Operational Commercial
Perspective Perspective
1st Gaming Industry Summit, May Exploring the Game Industry from an Egyptian By: Motaz Al-Agamawi

27. Knowledge Perspective
27
Specialized University
Curriculum
Linking World-Class Academia
with local Universities
Allocating funds for
academia/industrial R&D
Encouraging Innovation
1st Gaming Industry Summit, May Exploring the Game Industry from an Egyptian By: Motaz Al-Agamawi

28. Financial Perspective
28
Gov. R&D donation
programs.
Gov. support
incubation program
Encouraging Angeles
and VCs
1st Gaming Industry Summit, May Exploring the Game Industry from an Egyptian By: Motaz Al-Agamawi

29. Operational Perspective
29
Local Industry Support Programs.
Encourage JV and Strategic Alliances between
international game development firms and local
companies.
Attract international publishers.
Attract international technology providers.
1st Gaming Industry Summit, May Exploring the Game Industry from an Egyptian By: Motaz Al-Agamawi

30. Commercial Perspective
30
Promote an Annual International Computer
Game Award to brand Egypt on the industry
map.
Conducting international marketing activities
Develop an international standard online
Arabic games platform to help in the
commercialization and branding.
1st Gaming Industry Summit, May Exploring the Game Industry from an Egyptian By: Motaz Al-Agamawi

31. Enter the Race
31
Short-term
 Focus of Casual Game Development
 Create Cooperation Mechanisms with Other
Egyptians Strategic Business Sectors
Long-term
 Build the Ecosystem
 Attract International Stakeholders
 Start Developing the Video Games
1st Gaming Industry Summit, May Exploring the Game Industry from an Egyptian By: Motaz Al-Agamawi

32. 32
thank you…
For More Information and Further Discussions
Al-Motaz Bellah Alaa Al-Agamawi
Email: magamawi@gmail.com
Linkedin Profile: http://www.linkedin.com/in/motazalagamawi
It will be my pleasure to continue the discussion with you through:
SlideShare Profile: http://www.slideshare.net/magamawi
For the detailed 2009, Egyptian e-Game Industry Strategic Plan Study
Report:
1st Gaming Industry Summit,http://www.elabs.org.eg/Data/HTMLEditor/Doc/egame%20study/Part1_eLABs%20eGames%20Strategic%20plan%20Dec
May Exploring the Game Industry from an Egyptian By: Motaz Al-Agamawi
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