1. ADSL Public Network
The Potential of Menatel Locations
Prepared by
Marketing & Business Development
Department

2. Menatel
 Founded in 1998, Menatel is, by far, the largest nationwide
provider of public payphone booths in Egypt.
 Menatel booths (locations) are presently in 30,000
strategic locations in 26 governorates covering public and
private locations (airports, universities, railways, bus &
taxi stations, post-offices, clubs, hospitals,…)

3. IDEA
 IS to benefits Menatel locations potential to
provide Wireless Internet Service (WISP) as
alternative for implementing last-mile wireless
broadband services.
 Menatel is offering Wi-Fi wireless broadband
internet access service to all customers delivered
via third part “data licensed company” network

4. Wi-Fi Roadmap (market development)
 Standards are established (the 802.11 standards)
 Technology has advanced (security, reliability, speed and distance)
 Key venders have added credibility (Alcatel, Cisco..)
 Competition has resulted in reduced prices .

5. Wi-Fi Roadmap (market demand)
 Laptop-equipped employees need network
access
 PAD-equipped employees increasingly need
network access
 LAN-related moves/add/changes are costly and
disruptive
 WLANs are increasingly perceived as a viable
substitute

6. Business Model
 The locations layer (companies that own the physical
locations where the hotspot will be installed, locations), (Menatel)
 The hotspot operators layer (companies that
operate commercial hotspot, networks), (Menatel/data company)
 The aggregation layer (companies provide roaming,
software and settlement services, roaming), (data company/GSM operator)
 The brand layer (companies offer Wi-Fi to end user, end user
brands/data company/GSM Operator)

7. Business Revenues
 The locations layer (revenues commonly by licensing the
right to install hot spots to an hot spots operator HSO)
 The hotspot operators layer (all additional
revenue over the monthly fixed cost is pure margin )
 The aggregation layer (the roaming and settlement
fees)
 The brand layer (end user access fees)

8. The Technology
Choice of coverage / Solution of mobility by Menatel

9. Wireless Technology Usage Segments
Each wireless technology is designed to serve a
specific usage segments
 Personal area networks (PANs)
 Local area networks (LANs)
 Metropolitan area networks (MANs)
 Wide area networks (WANs)
Each usage segments requirements based on
variety of variables
 Bandwidth needs
 Distance needs
 Power
 User location
 Services offerd
 Network ownership

10. Wireless Fidelity (Wi-Fi)
 Wi-Fi with directional antennas
 Focusing on patching lat-mile gaps offering alternatives to
DSL
 Wi-Fi with a mesh-network topology
 To cover large areas and to extend the reach of the LAN for
both indoor and outdoor applications.

11. A solution for?
 A solution that offers wireless metro access to users.
 A solution that is designed for people who are looking for
savings and mobility,
 A solution to access areas that are too remote, too difficult
or to expensive to reach

12. Where are the needs?
 Wireless metro-access solutions available today,
such as mesh networking implementations, are
more cost-effective and flexible than their wired
counterparts.
 We can offer broadband services to geographically
challenged areas (such as rural towns)
 Local governments can provide free access for
business or emergency services (such as police
and fire fighters)

13. Where are the needs?
 Educational institutions can broaden learning
through online collaboration between students
and faculty on and off campus
 Enterprises and large private network can
communicate and monitor supply-chain
activities in near real time

14. What are the concerns?
 QS, refers to the ability of the network to
provide better service to selected network
traffic over various technologies

15. Customer Profile - General
 Internet or Data customer
 Price sensitive
 Satisfied with partial mobility
 Technology enthusiast; willing to try
something new as pioneers.
 New demanding entities
(Governmental & educational)

16. Customer Segments
 Individuals
 Those who are in needs to access the network via their
wireless equipments (laptop, PAD, mobiles)
 Businesses
 Those enterprises that need to create and maintain a
wireless network throughout their facility (single/multiple
buildings) without the cost and physical limitations
experienced with traditional cabling.

17. Questions?
Thank you