2. Brand concept and target
group
Simple, easy to get and drink, active, creative,
portable
Age group: 10 – 23 (Middle school students to
college students)
Promote the milk drinking culture to the students in
school
Create a new trend of milk drinking for students
6. Outline
Youtuber Nigahiga
Planning new project with his teammates
Struggled about the ideas and tiredness
Bought 5 cans of milk to teammates
Feel refreshed and energetic
7. “By emotional, I mean how a brand engages
consumers on the level of the senses and
emotions.”
─ Bobe.M (2009)
8. Interpretation
Bring the celebrity’s own value into the product
- energetic
- passionate
- updated
Promote the new message of milk
- could be convenient
- for any situation or meal
- refreshing and make drinker be productive