Presentation: Leadsius Lead Management & Marketing Automation platform.

1. Marketing Automation & Lead Management
for the complex sale
Stockholm, 2010-12-29
www.leadsius.com

2. Consider this
8 out of 10 deals were done when the buying company
found the seller
Focus on customers Buying Process
MarketingSherpa

3. Marketing Challenges
1 2
Insufficient Lead Generation Poor Alignment with Sales
“How do I generate more qualified “What’s happening to the leads I’
leads to drive growth?” m passing to Sales?”
3
Measuring Marketing ROI
“What’s my return on the money I’m
spending on marketing programs?”

4. Leadsius Lead Management
Step 1 Step 2 Step 3 Step 4
Implement multi- Track & Score Build trust by Deliver Sales
modal lead both nurturing Ready leads and
generation Demographics & relationships over manage KPI:s
Activities time
Marketing Automation & Lead Management
Manages closed-loop marketing and measure marketing performance

5. Leadsius Customers
Solution: Sales Ready Projects to get quality business meetings for KAM in Sweden
Result: 30 Grade A Sales Ready meetings booked and approx. 100 Grade B & C
Next step: Lead Nurturing project to qualify new leads and move B and C to Sales
Ready
Solution: Partner recruitment and build end user database
Result: 30 new Partners, database of + 3000 high profiled end users
Next step: Integrate more with Sales Force to be able to track KPI
Solution: Nordic Campaign with partner to generate Sales Ready Leads
Result: More than 200 Grade A Leads generated in Nordic countries
Next step: Lead Nurturing with a quality database of +3000 prospects

6. Step 1- Generation
Web-to-Lead
Data Loader
Import lead information
Capture lead information from various sources.
from your website Ex. PAR, DnB, ERP, CRM
etc
Google Adwords Email Tracking
Monitor recipient email
Capture leads generated as activities & place cookie for
a result of SEM later web trackin on Landing
Page & Home page

7. Step 2 – Qualification
Demographic Points
Leadsius qualifies and grade Title = CIO + 10
all your leads:
In Sweden +5
> 70 p = Grade A > 100 employees +5
Wholesale company +5
Grade A
Sales Ready Will buy in 3 months +20
= Deliver to Sales
Budget identified +10
Activity Points
Grade B-C
Not Sales Ready Open email +5
= Nurture ...
Clicked link +5
Download PDF +10
Visited web +5
Fill in form +15

8. Step 3 - Nurturing
Leadsius will nurture not
sales ready leads over
time
Easy setting of multiple Workflows, trigger rules and scoring

9. Step 4- Delivery & KPI
Opportunities to
CRM or Allocated to
Leadsius deliver sales ready leads the Right Sales rep, at
to sales and will measure lead the Right Time
performance
KPI:s
# Leads &
Opportunities
Conversion rates
Closed amount
Sales-cycle length

10. Integrated Marketing Automation

11. Leadsius Lead Management