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1Margaret Hanley
Β© BBC 06/03/2005
6 March 2004
Change, influence and IA at
the BBC
Margaret Hanley
Executive Producer - Core Products
Bbc.co.uk
2Margaret Hanley
Β© BBC 06/03/2005
6 March 2004
Introduction
β€’ Margaret Hanley
β€’ Executive Producer – Core Products BBC
β€’ Worked on three continents – Australia, USA
and UK
β€’ Been both a consultant and internal staff to
companies like Sensis (Yellow Pages in
Australia), Argus Associates (US), Ingenta (UK
and BBC (UK)
3Margaret Hanley
Β© BBC 06/03/2005
6 March 2004
Agenda
β€’ BBC Background
β€’ Influence and culture within the BBC
β€’ What is PIPs?
β€’ What was the IA challenge?
β€’ Systems, people and content
β€’ Lessons Learnt
β€’ Questions
4Margaret Hanley
Β© BBC 06/03/2005
6 March 2004
BBC Background
β€’ Divisions or β€œpetals” with New Media
groups
β€’ Central New Media division that develops
applications
β€’ Programme information traditionally
created with or after the programme
finished – very incomplete information
β€’ One credible/complete source based on
TV/Radio listings
5Margaret Hanley
Β© BBC 06/03/2005
6 March 2004
Influence and culture at the BBC
β€’ Emphasis is on established traditional
media
– TV; then Radio; then New Media
β€’ Changing culture; new DG, change of
audience consumption of media
– Reduction in traditional media use for younger
audiences
β€’ Networking is important
6Margaret Hanley
Β© BBC 06/03/2005
6 March 2004
PIPs
β€’ Programme information pages – a page
for every programme episode, broadcast
on BBC
β€’ Cross-divisional project
– Radio and Music interactive and New Media
Central
7Margaret Hanley
Β© BBC 06/03/2005
6 March 2004
8Margaret Hanley
Β© BBC 06/03/2005
6 March 2004
9Margaret Hanley
Β© BBC 06/03/2005
6 March 2004
IA Challenge
β€’ Use of content from one source – complete but
very badly structured – unable to distinguish a
brand title from an episode title in the free-text
long description field
β€’ In the short term, to make small editorial
changes within the feed to allow that separation;
in the long term, identify how to change the
source to give us the content in the right format
10Margaret Hanley
Β© BBC 06/03/2005
6 March 2004
IA Challenge
β€’ Content limited
– Some programmes had lots of information;
some had very little
– So hard to create a page layout that didn’t
look empty
– No consistent metadata attached to a
programme information
11Margaret Hanley
Β© BBC 06/03/2005
6 March 2004
12Margaret Hanley
Β© BBC 06/03/2005
6 March 2004
Systems, people and content
β€’ Systems
– Using industry and business standards – the BBC
does have a corporate data standard SMEF ℒ– that
our product uses it; but very few other systems do
– Digital TV and Radio production at the BBC is just
starting to happen
– So now there is leverage from the β€œbusiness” to
actually use it in upstream system like digital
production or capture of information by Information
and Archive
13Margaret Hanley
Β© BBC 06/03/2005
6 March 2004
Systems, people and content
β€’ People/ Cultural change
– Changing working practices so that content could be
re-used and highlighting that metadata about a
programme can be as important as the programme
itself
– See Radio 3 staff work better with the EPG Unit
– Start creating content earlier in the process
β€’ making use of broadcast assistants
β€’ I & A staff
β€’ working together rather than always doing it downstream
once the content has been created
14Margaret Hanley
Β© BBC 06/03/2005
6 March 2004
Systems, people and content
β€’ Content
– Quality of content becoming better once the content is
β€œseen in perpetuity”, rather than deleted after 7 days
– More information collated together and built upon by
the people who know about it – the production staff
and the users
– Moving from metadata standards that are used to find
a tape again or create an Electronic Programme
Guide to one with more granularity and depth
15Margaret Hanley
Β© BBC 06/03/2005
6 March 2004
Incremental change
β€’ Change in systems in such a large
organisation like the BBC takes time and
is mostly bottom-up – it infiltrates the
organisation; imposition in β€œthe most
creative organisation in the world” doesn’t
work
β€’ Radical and revolutionary change takes
time and is top-down – both are
happening at the BBC
16Margaret Hanley
Β© BBC 06/03/2005
6 March 2004
Influence
β€’ Networking is a more powerful influencer
than pure business value
β€’ But…New Media people don’t consider
themselves inferior or as β€œonly support” to
the main business as many in HR or
Finance have; and this has been re-
enforced in the org structure
17Margaret Hanley
Β© BBC 06/03/2005
6 March 2004
Influence
β€’ New Media is using existing frameworks to
help generate change; and it’s leading the
BBC in this
β€’ Using SMEFβ„’ and then asking the
upstream for the information to be
provided in the same format
18Margaret Hanley
Β© BBC 06/03/2005
6 March 2004
Lessons learnt
β€’ Once the product is released it is easier
(and harder) to go forward
– Easier with an application that you can
actually see
– Harder everyone wants a piece and the ability
to interface with other
– Gets pretty weird when the DG talks about
context and findability – the core of your work

19Margaret Hanley
Β© BBC 06/03/2005
6 March 2004
Thank you
Questions or comments?
Margaret Hanley
margaret.hanley@bbc.co.uk

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Change, Influence and IA at the BBC

  • 1. 1Margaret Hanley Β© BBC 06/03/2005 6 March 2004 Change, influence and IA at the BBC Margaret Hanley Executive Producer - Core Products Bbc.co.uk
  • 2. 2Margaret Hanley Β© BBC 06/03/2005 6 March 2004 Introduction β€’ Margaret Hanley β€’ Executive Producer – Core Products BBC β€’ Worked on three continents – Australia, USA and UK β€’ Been both a consultant and internal staff to companies like Sensis (Yellow Pages in Australia), Argus Associates (US), Ingenta (UK and BBC (UK)
  • 3. 3Margaret Hanley Β© BBC 06/03/2005 6 March 2004 Agenda β€’ BBC Background β€’ Influence and culture within the BBC β€’ What is PIPs? β€’ What was the IA challenge? β€’ Systems, people and content β€’ Lessons Learnt β€’ Questions
  • 4. 4Margaret Hanley Β© BBC 06/03/2005 6 March 2004 BBC Background β€’ Divisions or β€œpetals” with New Media groups β€’ Central New Media division that develops applications β€’ Programme information traditionally created with or after the programme finished – very incomplete information β€’ One credible/complete source based on TV/Radio listings
  • 5. 5Margaret Hanley Β© BBC 06/03/2005 6 March 2004 Influence and culture at the BBC β€’ Emphasis is on established traditional media – TV; then Radio; then New Media β€’ Changing culture; new DG, change of audience consumption of media – Reduction in traditional media use for younger audiences β€’ Networking is important
  • 6. 6Margaret Hanley Β© BBC 06/03/2005 6 March 2004 PIPs β€’ Programme information pages – a page for every programme episode, broadcast on BBC β€’ Cross-divisional project – Radio and Music interactive and New Media Central
  • 7. 7Margaret Hanley Β© BBC 06/03/2005 6 March 2004
  • 8. 8Margaret Hanley Β© BBC 06/03/2005 6 March 2004
  • 9. 9Margaret Hanley Β© BBC 06/03/2005 6 March 2004 IA Challenge β€’ Use of content from one source – complete but very badly structured – unable to distinguish a brand title from an episode title in the free-text long description field β€’ In the short term, to make small editorial changes within the feed to allow that separation; in the long term, identify how to change the source to give us the content in the right format
  • 10. 10Margaret Hanley Β© BBC 06/03/2005 6 March 2004 IA Challenge β€’ Content limited – Some programmes had lots of information; some had very little – So hard to create a page layout that didn’t look empty – No consistent metadata attached to a programme information
  • 11. 11Margaret Hanley Β© BBC 06/03/2005 6 March 2004
  • 12. 12Margaret Hanley Β© BBC 06/03/2005 6 March 2004 Systems, people and content β€’ Systems – Using industry and business standards – the BBC does have a corporate data standard SMEF ℒ– that our product uses it; but very few other systems do – Digital TV and Radio production at the BBC is just starting to happen – So now there is leverage from the β€œbusiness” to actually use it in upstream system like digital production or capture of information by Information and Archive
  • 13. 13Margaret Hanley Β© BBC 06/03/2005 6 March 2004 Systems, people and content β€’ People/ Cultural change – Changing working practices so that content could be re-used and highlighting that metadata about a programme can be as important as the programme itself – See Radio 3 staff work better with the EPG Unit – Start creating content earlier in the process β€’ making use of broadcast assistants β€’ I & A staff β€’ working together rather than always doing it downstream once the content has been created
  • 14. 14Margaret Hanley Β© BBC 06/03/2005 6 March 2004 Systems, people and content β€’ Content – Quality of content becoming better once the content is β€œseen in perpetuity”, rather than deleted after 7 days – More information collated together and built upon by the people who know about it – the production staff and the users – Moving from metadata standards that are used to find a tape again or create an Electronic Programme Guide to one with more granularity and depth
  • 15. 15Margaret Hanley Β© BBC 06/03/2005 6 March 2004 Incremental change β€’ Change in systems in such a large organisation like the BBC takes time and is mostly bottom-up – it infiltrates the organisation; imposition in β€œthe most creative organisation in the world” doesn’t work β€’ Radical and revolutionary change takes time and is top-down – both are happening at the BBC
  • 16. 16Margaret Hanley Β© BBC 06/03/2005 6 March 2004 Influence β€’ Networking is a more powerful influencer than pure business value β€’ But…New Media people don’t consider themselves inferior or as β€œonly support” to the main business as many in HR or Finance have; and this has been re- enforced in the org structure
  • 17. 17Margaret Hanley Β© BBC 06/03/2005 6 March 2004 Influence β€’ New Media is using existing frameworks to help generate change; and it’s leading the BBC in this β€’ Using SMEFβ„’ and then asking the upstream for the information to be provided in the same format
  • 18. 18Margaret Hanley Β© BBC 06/03/2005 6 March 2004 Lessons learnt β€’ Once the product is released it is easier (and harder) to go forward – Easier with an application that you can actually see – Harder everyone wants a piece and the ability to interface with other – Gets pretty weird when the DG talks about context and findability – the core of your work 
  • 19. 19Margaret Hanley Β© BBC 06/03/2005 6 March 2004 Thank you Questions or comments? Margaret Hanley margaret.hanley@bbc.co.uk