2. WiZE Mobile Business Development Strategy Content
Objectives
Missions
Services
Trend
WiZE Mobile Overview
Malaysia ISP Overview
Business Development Market Analysis Summary
Business Development Strategy
WiZE Grants, Funds Strategy
2010/2011 Business Development Road Map
2010/2011 Business Development Gantt Chart
Timeline
WiZE Mobile Road Map
3. Marketing Campaign
Sales Dept- Sales Strategy
Strategy & Implementation Summary
WiZE Mobile Channel Listing
Sales- ROI’s
Sales Scenario
Guide to WiZE Mobile
End ……………………………………………………………….
4. Objectives
To offers high-tech service providers a reliable, high-quality alternative to in-house
resources for business development, market development, and channel development on
an international scale.
Industry Internet, Computer Social network Mobile social MPEG-4
software service network service, Video
micro-blogging hosting
service
Area Served Worldwide Worldwide Worldwide Worldwide
Revenue Banner ads, referral Banner ads, Banner ads, Google
marketing ▲ Referral referral marketing AdSense
21.796 billion USD Marketing ▲ ▲ $400,000 Q3
(2008) 300 million (2009)
USD (2008
est.)
Launched September 4, 1998 February 2004 2006 February
2005
Website google.com facebook.com twitter.com youtube.com
5. Mission
As public awareness increases and the number of viewers grow, mobyleTV shall
increases its content thus encouraging local production houses to develop more mobile
based content programmed.
Industry Mobile Broadcasting Station
Mobile Content Hosting Service
Area Served Malaysia
Revenue Banner ads, referral marketing, Airtime
Launched 1st Jan 2010
Website mobileTv.my
phone.mobiletv.my
6. Services
Under this model, mobyleTV administers the enterprise, including overall brand
management (i.e., establishing and promoting a strong identity among cable operators
and consumers as a unique and valuable television network), affiliate sales, trade
marketing, advertising sales, technical distribution and back-office support
MobileTv Streaming Services
MobileTv Streaming Services Valuation of Content
BREAKING NEWS
TOUR STATION
AMUSE STATION
SWEAT STATION
E-EYEQ
XCHG STATION
Area Served 1. Malaysia
2. Worldwide
Revenue (1) Banner ads, referral marketing
Revenue (2) Content Broadcasting Rights
Advantage Live Streaming via mobile
MobileTv Trend/Tracks
INDEPENDENT MOBILE B ORDER CAST
STATION
7. WIZE MobileTv Overview
WiZE Mobile TV solution currently runs totally via IP accessible via local
WIFI or 3G (Data Charges Apply)
System Requirement
Streaming = 250 Kbps/
Device Requirement = Flash Lite 3
12. Strategy- 1Malaysia MobileTv.my
What should we do what should we have?
RTM award letter Accurate Information’s-
Register Intellectual Property 1Malaysia MobileTv.my
Advertising -mobileTv Brand in Download portal
Schools, Hot-Spots, Airports, Own mobileTv programs
Train/LRT, Hotels, Ministry, Online Traffic Report
Hospitals, Property. Own Radio Programs
MCMC Collaboration TV/Radio content provider
R&D on Devices WiZE Hand Phone
Content Strategy Quality of Service
R&D on Quality of Service Quality of voice
Attention on Virus Attack Best SERVICE/platform provider
13. WiZE Grants, Funds Strategy
Ministry of Science, Technology & Innovation (MOSTI)
Science Fund
Demonstrator Application Grant Scheme
eContent Fund
Commercialization Grant – Seed Fund
Commercialisation Grants – R&D Matching Funds
Commercialisation Grants – International Business Development Matching Funds
Multimedia Development Corporation (MDeC)
R&D Grant Scheme
IP Grant Scheme
Pre-seed Fund (Content Strategy)
Technopreneur Pre-Seed Fund Programme
MSC Malaysia's Multimedia Development Corporation (MDeC)
ICONapps
Malaysia External Trade Development Corporation (MATRADE)
Brand Promotion Grant
Market Development Grant
Malaysian Technology Development Corporation (MTDC)
Technology Acquisitions Fund
Perbadanan Pembangunan Industri Kecil dan Sederhana (SMIDEC)
Matching Grant for Business start-ups
Matching Grant for Product & Process Improvement
14. 2010/2011 Business Development Road Map
Business Development Sales Department A&P Department Marketing Department
Identify new Sales kit Model Internet Set Trend
business trends Case study- Sales advertising Identify potential
WiZE ICT - territories Road Show market
Online Tuitions Analyze Sales Parties on Product Pricing strategy
Traveling for Statistics launching Brand Awareness
feedback & Gov sales Purchase WiZE Newsletter
marketing University/Colleges incentives Traveling all state
purpose sales Website for marketing
Survey Corporate sales Direct mail purpose
Direct sales TV Achieve Global
Potential market Radio Top 100 Brand
Exhibition
Newspaper
In store display
Special event
Sponsorship
Traveling all state
for marketing
purpose
Telemarketing
15. 2010/2011 Business Development Gantt chart –
Strategy-
1Malaysia Vision- MobileTv.my
Accurate information & entertainment on your
mobile.
1st Qtr 2010 (Jan-Mar2010)
MCMC –Trial System
MSC Application
WiZE Product Testing
Market Analysis
Market Survey
Soft A&P
Launching
Regional WiZE Database Registration
Training/Product Knowledge
JV Partnership- RTM, Astro, Overseas Content Providers, Espn mobile, Hitz.Fm,
Airasia, TheStar, Edge, Karyawan, FDAM, Government Agency,
Colleges/university, Corporate Agency
2nd Qtr 2010 (April-Jun2010)
Market Awareness
Mou-partnership with potential market
Formulate sales strategy
Sales
16. 2010/2011 Business Development Gantt chart –
3rd Qtr 2010 (July-Sept2010)
Product Awareness
Launching on WIZE Series
Local exhibition- Content service provider
Overseas exhibition- Content service provider
4rd Qtr 2010 (Oct-Dec2010)
A&P Programs
Inhouse Training-product knowledge
Product Awareness
Service provider (content & solution to other country)
Sales target Achieve
TIMELINE
In the first week of January, 2010, WIZE MOBYLE will launch the 2.0 or ―BETA‖
version of the site:
We have recruited the necessary production, advertising, editorial and
technical staff to create a strong Online Presence
Editor’s Weblog interacts with the community of registered Audience and
Production Correspondents
We offer free WIZE MOBYLE TV viewing as an introductory strategy
Production Correspondents may post a programmers on the site at no charge
as an introductory strategy
BETA launch includes the Forum and the Polls
We have built on-site display advertising and are featuring Google ads, at
least at the
Outset WIZE MOBYLE is ready to move forward to its second development
phase, for which it will require further equity investments.
17. WiZE Mobile Road Map
Marketing Campaign
Awareness Campaign Nationwide
Objective – Target Audience/membership = 3million WiZE membership Database
(+- 1.2 Million RTM Users)
Campaign (by state) = KL & SEL – 1.5 Million
PNG, KDH, KLN - 500 K
TRRG, PERAK
SBH, SRWK - 100 K
JHR, SRM,MLK - 900 K
(+- 1.2 Million RTM Users)
Marketing Objective = + 100 000 Viewers Daily
- 400 000 Viewers Daily
Marketing Strategy = A&P campaign to cater 5000 view
Simultaneously
= A&P Program = 400 000 Viewers Daily
Campaign
Marketing Strategy = User Friendly Downloads with mobiletv
LOGO on Devices
= Road Cruisers to GOV agency,
Colleges/University, Corporate & Concerts
Strategy - Product Branding & JV with Potential Brands
Weakness - Virus Attack
Opportunity - LIVE Streaming via mobile
Trends - mobiletv trend
18. Marketing Campaign
Awareness Campaign Nationwide
Target - 01/01/11 = 400 000 viewers Daily
A&P - Government Agency
- Colleges/University
- Corporate Agency
- Competition/Concerts
1. Government Agency
Eg…MPSJ, MPPJ, DBKL, PLUS, Tourism Malaysia, JPJ, POLIS…….
Org.my
Local municipal
Strategy
CCTV Access
Rebranding Local Bus stop
LRT/Train
Weakness
Collaboration Issue
Opportunity
Reduce Crime/ Traffic
Overview/Additional information to public
Increase Dept performance
Trend/Tracks
Increase K.P.I
19. 2. Corporate Agency
E.g.….Airasia, MAS, Berjaya, Genting, Petronas,……….
Strategy
A&P Budget
Interactive Marketing via mobileTv
Opportunity
Proximity Marketing
Spread corporate massage
Trend/Tracks
Leverage additional revenue from existing customers
Increase the amount of time a user spends in your venue
Encourage user to visit more frequently
Attract new customer
3. Colleges/University
E.g.….UM, UITM, USKM, Sunway College, Multimedia Colleges (Local &
International)
Strategy
Content strategy
CJ
Students and faculty from a large, intelligent internet user base
Opportunity
Enable student and teachers alike to surf, research, and communicate
Showcase student artwork
Trends/Tracks
The increased use of the Internet and multimedia applications is motivating
educational institutions to deploy higher capacity, reliable network connections
without incurring significantly higher costs
20. 4. Competition/Concerts
E.g.….Metallica, LinKin Park,……
Strategy
Increase mobileTv Audience/Database
Weakness
Sponsors
Dept Budget
Opportunity
Increase Awareness
Trend/Tracks
Dept K.P.I
Achieve sales Target
5. Medical/Healthcare Industry
E.g.….KPJ Healthcare, Private Medical Center, Hospitals
Strategy
Encompasses many entities providing medical services including hospitals, urgent
care and medical centers, laboratories, pharmacies, MRI facilities, and doctor’s
offices. Providing medical care has evolved into an information-intensive process
requiring access to shared information
Weakness
With healthcare cost containment measures in place around the world, average
wait times in hospitals has increased dramatically.
Opportunity
can be used to drive targeted advertising, stream videos,
Trend/Tracks
For Telemedicine, Doctors can use the system to videoconference and consult
with colleagues interactively
Gain an additional revenue source in the process.
21. 6. Shopping Mall Industry
E.g.…..Sunway Pyramid, One Utama, Mid Valley)
Strategy
A typical upscale mall can attract millions of visitors each year.
Weakness
Retailers within the mall have a business and personal need for high-speed
internet access.
Opportunity
Shoppers can find out in real time the promotions and deals offered by the various
tenants in the shopping mall
Trend/Tracks
Shopping malls can push advertisements
7. Hotel Industry
E.g….Sunway Hotel, Mines Hotel, Summit Hotel, Crown Princess
Strategy
Hotels have long been the playground for business.
Weakness
Hotels are continually looking for ways to meet and exceed the needs of their
guests, and increasing their work productivity is an important part of creating an
ideal guest experience.
Trend/Tracks
Target Marketing: All users submit their email address. Targeted promotions and
username for mobileTv access
22. 8. Health & Fitness Clubs Industry
E.g …...Fitness First, California Fitness
Strategy
Now, your health and fitness business can strengthen customer relationships to
improve member retention, and greatly improve your chances of attracting
qualified, new members.
Opportunity
After a tough workout, checking in with the office, looking up your stock prices
or browsing the web with a hotspot and some fresh juice is essential. Now your
clients can unwind and still stay connected to the world.
9. Trade Shows and Conventions Industry
E.g…..KLCC, PWTC
Strategy
The need to stay connected is critical to increasing the productivity and
effectiveness of the mobile professionals in today’s business environment.
Weakness
The increased mobility of today’s workforce creates a lot of dead time outside the
office—sitting at the airport, staying at a hotel or having a cup of coffee in
between meetings.
Trend/Tracks
Sell advertising space on each portal page for additional revenue
23. Sales Dept
Sales Strategy
CSC: Comment Short Codes
CRM: Customer relationship Management
CPM: Cost per Millions/Thousand. The CPM model refers to advertising bought
on the basis of impressions. Advertisers pay a predetermined price for a
thousand impressions.
CPC: Cost per Click. Advertisers pay for a click, irrespective of the impressions.
Commonly found in search advertising. Also referred to as PPC (Pay per Click)
advertising.
CPL: Cost per Lead. Advertisers pay for customer leads, irrespective of clicks or
impressions. Fastest growing segment in online advertising.
1. A better understanding of the wants (expectations) of the customer because it is:
based on the reality of the market estimated in an objective way
2. A better economic planning of the purposes and the objectives of the company by
centering on what takes place outside controlled
3. A better increase of the productivity: resolution of the real problems Understanding
of the processes and what they produce”
4. Better current practices Search for the change many decisions practices of break
5. A better competitiveness thanks to: a solid knowledge of the competition a strong
implication of the staff new ideas on practices and tried techniques
24. Strategy and Implementation Summary
Calculate the value
Work closely with key departments
Budget realistically
Organize customer data
Lead the project from the top down
Implement gradually
Actively manage the implementation
Develop a culture of continuous improvement
Sales Forecast
Mobile TV should be anytime, anywhere and anything
– Anytime: watching television every moment of the
day: as a time killer or dedicated in the evening and
at night
– Anywhere: watching mobile television wherever you
want: private and public spaces (limited due to
social pressure)
– Anything: same content as traditional TV, but
shorter time sessions.
25. Sales Forecast (B2C)
FY 2010 FY 2011 FY 2012
Unit Sales
CSC 250,000 350,000 500,000
CPM 250,000 350,000 500,000
CPC 250,000 350,000 500,000
CPL 250,000 350,000 500,000
CRM 250,000 350,000 500,000
Total Unit Sales 1,250,000 1,750,000 2,500,000
Unit Prices FY 2010 FY 2011 FY 2012
CSC $1.00 $1.00 $1.00
CPM $0.50 $0.50 $0.50
CPC $0.50 $0.50 $0.50
CPL $0.50 $0.50 $0.50
CRM $0.50 $0.50 $0.50
Sales
CSC $250,000 $350,000 $500,000
CPM $125,000 $175,000 $250,000
CPC $125,000 $175,000 $250,000
CPL $125,000 $175,000 $250,000
CRM $125,000 $175,000 $250,000
Total Sales $750,000 $1,050,000 $1,500,000
Five steps to mobile TV success
It takes more than just launching a mobile TV service to generate worthwhile revenue.
The service must be easy to activate and use. It must also provide users with value for
money and enrich their lifestyle. We work with you to:
Explore the opportunity: understand the market, customer needs, and segmentation
and business opportunities. Find appropriate services, the business model and the right
device offering
Develop and deploy the service: implement the service in the network complete with
charging mechanisms, followed by testing, often with friendly users
Excite subscribers: launch and market the service. Ensure effective service provisioning
and device/phone management, as well as charging
Operate the service: provide appropriate care services and manage Service Level
Agreements for guaranteed service quality, especially for enterprise users
26. Manage the service lifetime: manage all services throughout their lifecycle. Monitor the
service performance and manage the network and its capacity
WiZE Mobile Channel Listing (Main
Channel)
100 News Channel- Mobyle TV Overview
200 Tour Station
300 Amuse Station
400 Sweat Station
500 EyeQ Station
600 XchG Station
Sub Channels
100 News Channel- Mobyle TV Overview
101 RTM 1 News
102 RTM 2 News
103 Astro/Bernama News
151 Premium Channel-Boomerang
152 Premium Channel
153 Premium Channel
Channels Overview
Channel 100-799 = F.T.V
P.P.V
Channel 800-899 = Personal Channels
Channel 900-959 = House/office/Highway CCTV
Channel 960-999 = Online Radio Station
27. Sales –ROI’s
(B2B & B2C)
WiZE Mobile Channels (2yrs Contract)
1. Channel 100-799 = F.T.V RM_____________
P.P.V RM _____________
2. Channel 800-899 = Personal Channels RM _____________
3. Channel 900-959 = House/office/Highway CCTV RM _____________
4. Channel 960-999 = Online Radio Station RM______________
5. Short Term Lease
5.1. 1 Day Lease = RM _____________
5.2. 30 Day Lease = RM _____________
5.3. 3-6 Months Lease = RM _____________
5.4. 1 year Lease = RM _____________
6. Royalty
Revenue *(win-win) 1) phone.mobiletv.my 2) RTM.mobiletv.my 3) RTM.mobiletv.my
Main channel Adverts CSC Live streaming link
60-50/40-50 (lifetime membership)
50/50 30/70
4) Live Broadcast (WiZE)
20 (production cost apply)
6.1. WiZE Production Unit (Activity) RM _______________
28. 7. WiZE Downloads
7.1. M-Downloads – Music/Movies 3rd Party RM _______________
7.2. M-Downloads – Music/Movies by WiZE RM _______________
7.3. M-Games- 3rd Party RM _______________
7.4. M-Games – by WiZE RM _______________
7.5. M-Coupons – 3rd Party RM _______________
7.6. M-Coupons – by WiZE RM _______________
7.7. M-Learning – 3rd Party RM_______________
7.8. M-Learning – by WiZE RM_______________
7.9. M-Banking - 3rd Party RM_______________
7.10. M-Health – 3rd Party RM _______________
7.11. News Alert Promotion CJ RM_______________
8. WiZE Adverts/Sponsors Rate Card
(Option 1= 30 sec, option 2 = 30 sec-1minit, option 3 = 60 sec-2minit)
8.1. Branded Slate RM________________
8.2. Logo Bug RM________________
8.3. Companion Banner RM________________
8.4. End Card RM________________
8.5. Pre Roll or In Program RM________________
8.6. Branded Canvas RM________________
8.7. Overlay RM________________
8.8. Ad Selector RM________________
8.9. Branded Entertainments RM________________
8.10. Long Form RM________________
8.11. Direct Response RM________________
8.12. Classified RM________________
29. 9. International Streaming
9.1. 1 Day Lease = RM _____________
9.2. 30 Day Lease = RM _____________
9.3. 3-6 Months Lease = RM _____________
9.4. 1 year Lease = RM _____________
9.5. Mobile Channels (2yrs Contract) RM _____________
30. Sales Scenario
Scenario 1 –
Metallica/ Linkin
Park Concert
Business Nature - Music Band
Revenue - Tickets
Streaming method** - 1)linkin.mobiletv.my 2)linkin.mobiletv.my(link)
Advantages on mobileTv - live streaming via mobile & web
platform
Revenue *(win-win) - 1) phone.mobiletv.my 2) linkin.mobiletv.my 3)
linkin.mobiletv.my
(link)
Main channel Adverts CSC Live Streaming
link
60-50/40-50 (lifetime membership)
50/50 30/70
4) Live Broadcast
20
Future Activity - New Product Launch/Demo/Travel Package
Team Building/Company Dinner
Brand awareness - Loyal customer
Interactive Channel - Interactive on main channel (client main webpage)
Linkin - International Streaming (upon request)
Additional Revenue M-Programs
M-Downloads
M-Coupon
Addition revenue – Mobile Ticketing***
31. Guide to WiZE Mobile
What is the consumer WiZE Mobile Valuation
value proposition?
Why is it so urgent that - Accessibility
the consumer cannot Availability
wait until they get home Affordability
or office access to their
computer?
Speed 250Kbps/
Convenience Everyone, Anywhere,
Anytime.
Cost 6 free to view channels
Loyalty Brand
Alignment to trends Proximity Marketing
32. Guide to WiZE Mobile
Who is the customer? WiZE Mobile Valuation?
Geography(s) IP Accessible via 3G , WiMAX & Wi-Fi
Profitability Multi-Channel Platform
Live event streaming
Existing Relationships M-Download
(Product / Services) M-Learning
M-Coupons
Access to mobile Data Charges Apply via 3G or WiMAX
Broadband Stream 250 Kbps/