WiZE Mobile, Independent Mobile Broadcasting Station

1. STRATEGY
MOBILE BROADCASTING STATION
WIZE MOBILE SDN BHD

2. Project (1) Mobile Streaming TV
BRAND
INTERACTIF CONTENT
ACTIVITY
 LIVE STREAMING
 M-AWARD SHOW
 M-MUSIC SHOW
 M-FASHION
ADDITIONAL REVENUE
 M-DOWNLOADS
 M-HEALTH
 M-LEARNING
 M-BANKING

3. Wize Mobile Sdn Bhd Strategy

4. Introducti on : WORLD
Geogr aphy ::W ORLD
Peopl e ::W ORLD
Popul ation:
6,790,062, 216 (Jul y 2009 est.)
Age structur e:
0-14 years: 27. 2% (male 950, 127, 898/f emal e 894, 359,186)
15- 64 year s: 65.2% (mal e 2,235,114, 476/f emale 2,192,071,874)
65 year s and over: 7. 6% ( mal e 227, 748, 114/f emale 290, 640, 668) (2009 est.)
Medi an age:
total: 28.4 years
male: 27.7 years
femal e: 29 years (2009 est .)
Popul ation growth rat e :
1.167% (2009 est.)
Urbanization:
urban popul ation: 48.6% of tot al popul ation (2005)
rate of urbanizati on: 1.98% annual r ate of change (2005 -10 est.)
ten l argest ur ban agglomerations: Tokyo (Japan) - 35, 676, 000; New York -Newark (US) -
19, 040, 000; Ci udad de Mexico (Mexic o) - 19, 028, 000; Mumbai (I ndi a) - 18,978,000; Sao
Paulo ( Brazil) - 18,845,000; Del hi (India) - 15, 926,000; Shanghai (Chi na) - 14, 987,000;
Kolkat a (Indi a) - 14,787, 000; Dhak a (Bangladesh) - 13,458,000; Buenos Air es (Argenti na) -
12, 795, 000 (2007)
Religi ons:
Christians 33.32% ( of whic h Roman Cat holics 16. 99%, Protest ants 5.78%, Ort hodox 3.53%,
Anglicans 1. 25%), Muslims 21. 01%, Hi ndus 13.26%, Buddhists 5.84%, Sik hs 0.35%, Jews

5. 0.23%, Baha'is 0. 12%, ot her reli gions 11.78%, non -religious 11.77%, atheists 2. 32% (2007
est.)
Languages:
Mandarin Chi nese 13. 22%, Spanis h 4. 88%, Englis h 4. 68%, Arabic 3. 12%, Hi ndi 2.74%,
Port uguese 2. 69%, Bengali 2.59%, Russian 2. 2%, Japanese 1.85%, Standar d German
1.44%, Fr ench 1.2% ( 2005 est.)
not e: percents are f or "first language" speak ers onl y
Literacy:
definiti on: age 15 and over can read and write
total populati on: 82%
male: 87%
femal e: 77%
not e: over two-thir ds of t he world's 785 million illiter ate adults ar e found i n onl y ei ght
countries (Bangl adesh, Chi na, Egypt, Ethi opia, I nd ia, Indonesia, Nigeri a, and Pakistan); of
all the illiter ate adults in t he world, two -thir ds ar e women; extremel y low liter acy rates ar e
concentrat ed in t hree regions, the Arab stat es, Sout h and W est Asia, and Sub -Saharan
Africa, wher e ar ound one -third of the men and half of all women are illit erat e (2005 est.)
Introducti on : MALAYSIA
Geogr aphy ::MALAYSIA
Peopl e ::MALAYSI A
Popul ation:
25, 715, 819 (Jul y 2009 est.)
countr y comparison t o the worl d: 47
Age structur e:
0-14 years: 31. 4% (male 4,153,621/femal e 3, 914, 962)
15- 64 year s: 63.6% (mal e 8,210,373/f emale 8, 143,043)
65 year s and over: 5% ( male 569, 245/f emal e 724, 575) (2009 est.)
Medi an age:
total: 24.9 years
male: 24.3 years
femal e: 25. 6 years (2009 est.)
Popul ation growth rat e :

6. 1.723% (2009 est.)
countr y comparison t o the worl d: 78
Urbanization:
urban popul ation: 70% of total popul ati on (2008)
rate of urbanizati on: 3% annual r ate of change (2005 -10 est.)
Mal ay 50. 4%, Chi nes e 23. 7%, indi genous 11%, Indian 7.1%, ot hers 7. 8% ( 2004 est.)
Religi ons:
Muslim 60. 4%, Buddhist 19.2%, Christian 9. 1%, Hi ndu 6.3%, Conf ucianism, Taoi sm,
other traditional Chinese r eligi ons 2.6%, ot her or unk nown 1. 5%, none 0.8% (2000
census)
Languages:
Bahas a Malaysia ( official), English, Chi nes e (Cant onese, Mandari n, Hokkien, Hakka,
Hai nan, Foochow), Tamil, Tel ugu, Mal ayalam, Panjabi, Thai
not e: in East Mal aysia t her e ar e sever al indi genous languages; most wi dely spok en are
Iban and Kadazan
Literacy:
definiti on: age 15 and over can read and write
total populati on: 88. 7%
male: 92%
femal e: 85. 4% (2000 cens us)
Telephones - main lines i n use:
4.35 milli on ( 2007)
countr y comparison t o the worl d: 36
Telephones - mobil e cellular :
23. 347 milli on (2007)
countr y comparison t o the worl d: 34
Telephone syst em:
gener al assessment: modern syst em; int ernati onal s ervice exc ell ent
domestic: good i nt ercity service pr ovi ded on Peni nsular Mal aysia mainl y by microwave
radi o rel ay; adequat e int er city microwave radi o rel ay net wor k between Sabah and

7. Sar awak vi a Br unei; domes tic satellite system wit h 2 earth stati ons; combi ned fi xed -li ne
and mobil e cell ul ar tel edensity exc eeds 110 per 100 persons
international: country code - 60; landi ng poi nt for sever al major i nter nati onal
submarine cabl e networks that provi de connecti vity t o Asia, Middl e East, and Eur ope;
satellite earth stati ons - 2 Intels at (1 Indi an Ocean, 1 Pacific Ocean) ( 2007)
Radio br oadcast st ations :
AM 35, FM 391, short wave 15 ( 2001)
Televi sion br oadcast st at ions :
88 (mai nland Mal aysia 51, Sabah 16, and Sar awak 21) (2006)
Internet countr y code:
.my
Internet host s:
377, 716 (2008)
countr y comparison t o the worl d: 51
Internet users:
15. 868 milli on (2007)
countr y comparison t o the worl d: 20

8. Industry Internet, Computer Social network Mobile social MPEG-4
software service network service, Video
micro-blogging hosting
service
Area Served Worldwide Worldwide Worldwide Worldwide
Revenue Banner ads, referral Banner ads, Banner ads, Google
marketing ▲ 21.796 Referral referral marketing AdSense
billion USD (2008) Marketing ▲ ▲ $400,000 Q3
300 million USD (2009)
(2008 est.)
Launched September 4, 1998 February 2004 2006 February
2005
Website google.com facebook.com twitter.com youtube.com

9. Industry Mobile Broadcasting Station
Mobile social network Services
Mobile Content Hosting Service
Area Served Malaysia
Revenue Banner ads, referral marketing, Airtime
Launched 1st Jan 2010
Website mobileTv.my
phone.mobiletv.my

10. Wize Mobile Sdn Bhd Strategy
- Mobile
 Live streaming via mobile
 Social Network Service
-

11. - Laptop/Computer (Xchg Interface- New Web Services)

12. Virtual World - www
Google, yahoo, msn
Banner ads, referral
Skype Marketing facebook, twitter,
Googletalk, msn
AIM, ICQ, Jabber

13. Wize Mobile Sdn Bhd Business Strategy
1. MobileTv Streaming Services
2. New Web Services
3. RMMORPG
MobileTv Streaming Services
Industry Mobile Broadcasting Station
Mobile social network Services
Mobile Content Hosting Service
Area Served Malaysia
Revenue Banner ads, referral marketing,Airtime
Launched 1st Jan 2010
Website mobileTv.my
phone.mobiletv.my

14. New Web Services
Industry Internet/Computer Software
Area Served Worldwide
Revenue Banner ads, referral marketing
Launched 2009
Website www.virtualworld.com
New Interface
RMMORPG
Industry Online game via mobile & Internet
Area Served Worldwide
Revenue Banner ads, referral marketing
Launched 2010
Website www.rmmorpg.com

15. WiZe Mobile Sdn Bhd Revenue Strategy
1. MobileTv Streaming Services
2. New Web Services
3. RMMORPG
Devices Mobile/Computer/Laptop
Area Served Worldwide
Revenue Banner ads, referral marketing,Airtime
Asset www.phone.mobiletv.my/mobileTv.my
www.virtualworld.com
www.rmmorpg.com
Advantage Live Streaming via mobile
New web services
Mobile online Game

16. WiZe Mobile Technology Roadmap
1. MobileTv Streaming Services
2. New Web Services
3. RMMORPG
MobileTv Streaming Services
MobileTv Streaming Services Valuation of Content
 BREAKING NEWS
 TOUR STATION
 AMUSE STATION
 SWEAT STATION
 E-EYEQ
 XCHG STATION
Area Served 1. Malaysia
2. Worldwide
Revenue (1) Banner ads, referral marketing
Revenue (2) Content Broadcasting Rights
Advantage Live Streaming via mobile

17. 2009/2010 Business Development Gantt chart
4th Qtr 2009(Oct-Dec2009)
 XCHG Series Product Testing
 Market Analysis
 Market Survey
 Sales- MobileTv Streaming Services
 Soft A&P Launching
 Training
1st Qtr 2010(Jan-Mar2010)
 Market Awareness
 Content Rights
 Launching of MobileTv
 Sales- MobileTv Streaming Services
2nd Qtr 2010 (Apr-Jun2010)
 Product Awareness
 Sales- MobileTv Streaming Services
3RD Qtr 2010 (July-Sept2010)
 A&P Programs
 Training
 Launch New XCHG Series – New Web Services
 Sales- MobileTv Streaming Services

18. 4th Qtr 2010 (Oct-Dec2010)
 A&P Programs
 Product Awareness
 Sales- MobileTv Streaming Services
New Web Services
RMMORPG

19. 2009/2010 Business Development Gantt chart
Infra Start-Up
Capital Estimate
Cash
Monthly % of
Monthly Costs Needed to
Expenses Total
Start
Bandwith
TM Brickfields 30MB (2MB=RM2000) 30,000 360,000 36.4%
Aims MIX ERC (2MB = RM800) = 6MB 24,000 288,000 29.1%
Colocation
TM 4,000 48,000 4.9%
AIMS 1,500 18,000 1.8%
MISC 2,000 24,000 2.4%
Subtotal 738,000 74.6%
Cash
% of
One-Time Costs Needed to
Total
Start
Servers
Shared Broadcast Server Primary + FMS License 35,000 3.5%
Shared Broadcast Server Secondary + FMS License 35,000 3.5%
Database Server 15,000 1.5%
Storage Server 50,000 5.1%
Web Server 12,000 1.2%
Billing Server 6,000 0.6%
Monitoring Server 6,000 0.6%
Streaming Server + FMS License 35,000 3.5%
Applications Server 20,000 2.0%
Relay Server Celcom 2,500 0.3%

20. Relay Server Maxis 2,500 0.3%
Relay Server Digi 2,500 0.3%
Relay Server U-Mobile 2,500 0.3%
Relay Server Standby 1 2,500 0.3%
Relay Server Standby 2 2,500 0.3%
Relay Server Standby 3 2,500 0.3%
MISC 20,000
Subtotal 251,500 25.4%
Total Estimated Infra Start-Up Capital 989,500 98%
Operations Tech
Estimate
Cash
Monthly
Monthly Costs Needed
Qty SALARY Expenses
to Start
NOC
Technical Support 8 1,500.00 12,000 144,000
Channel Support 6 1,800.00 10,800 129,600
Programmer 4 1,300.00 5,200 62,400
Designer 2 1,500.00 3,000 36,000
Network Engineer 1.00 2,200.00 2,200 26,400
Technician 2.00 1,300.00 2,600 10,400
Subtotal 23.00 408,800
Cash
One-Time Costs Needed
to Start

21. Monitoring Station 5,000
Monitoring Station 5,000
Notebook1 3,500
Notebook2 3,500
Notebook3 3,500
Notebook4 3,500
Notebook5 3,500
Notebook6 3,500
workstation 3,000
workstation 3,000
workstation 3,000
workstation 3,000
MAC 8,000
MAC 8,000
Subtotal 59,000
Total Estimated Infra Start-Up Capital 467,800

22. Investment
OPEX 2009/10 - XCHG Technology
Year
2009/2010
CEO Office 542,700.00
Administrations Division -
Human Resources Division 567,800.00
Technical Division 989,500.00
Customer Service Division -
BFP & Account Division -
Business Development Division 3000,000.00
Total Operating Expenses 5,100,000.00
XCHG Budget by Department - Chief Executive Officer Office
Year
2009/2010
Sales & Marketing Costs 52,000.00
Contract Services -
Equipment, Material & Supplies -
Professional Fees -
Provision for Bad Debts -
Rentals 100,000.00
Repairs & Maintenance -
License & Maintenance Fees -
Staff Related Expenses 200,000.00
Management Fees 190,700.00
Total Other Expenses -
Total Operating Expenses 542,700.00

23. XCHG Budget by Department - Human Resources
Year
2009/2010
Sales & Marketing Costs -
Contract Services -
Equipment, Material & Supplies -
Professional Fees -
Provision for Bad Debts -
Rentals -
Repairs & Maintenance -
License & Maintenance Fees -
Staff Related Expenses 467,800.00
Management Fees -
Total Other Expenses -
Total Operating Expenses 467,800.00
XCHG Budget by Department - Technical
Year
2009/2010
Sales & Marketing Costs -
Contract Services -
Equipment, Material &
Supplies 989,500.00
Professional Fees -
Provision for Bad Debts -
Rentals -
Repairs & Maintenance -
License & Maintenance Fees -
Staff Related Expenses -
Management Fees -
Total Other Expenses -
Total Operating Expenses 989,500.00

24. XCHG Budget by Department - Business Development
Year
2009/2010
Sales & Marketing Costs 500,000.00
Contract Services 500,000.00
Equipment, Material &
Supplies 500,000.00
Professional Fees 100,000.00
Provision for Bad Debts -
Rentals -
Repairs & Maintenance -
License & Maintenance Fees 700,000.00
Staff Related Expenses 500,000.00
Management Fees 100,000.00
Total Other Expenses 100,000.00
Total Operating Expenses 3,000,000.00
Short Term:
1. To obtain a initial investment from venture capital / personnal investor the amount of RM2.5
million
2. Building the right Team to initialize the project and to registar a Company to manage and operate
this project
3. To deploy a commercial MobileTv viable system - integration with user maangement &
billing/subscription system
4. To Setup a broadcasting Station equip with broadcasting equipments, recording studio and editing
stations
5. Build a team to setup a the network monitoring center / customer support
6. Expansion of mobiletv solution to all Telco with guidance from MCMC
7. Secure contents & advertisers for our 6 free to air mobiletv channles
o M-Journalism - News Station Channels
o M-Star - Tour Station – Indiezones & Asia Lifestyle/Tourism related Content
o M-BO - Amuse Station – Best Mobisod Channel/Entertainment Channel
o M-Sports - Sweat Station - Sport News Content
o M-Discovery - EyeQ Station - Education Content
o M-XCHG Station (axn) – Entertaiment/Business/Music/Fashion Related Content

25. Business Development Sales Department A&P Department Marketing Department
 Identify new  Rate Card  Road Show  Set Trend
business  Analyze Sales  Parties on  Pricing strategy
 R&D on XCHG Statistics Product  Brand
Technology  Corporate sales launching Awareness
Enabled  Potential  Website  XCHG
Devices market  Internet Newsletter
advertising  Identify
 Exhibition potential
 Special event market
 Sponsorship