1. Marketing Management
PROBLEM SOLVING
Group Members:
Mohammad Mahdi Mesbahi GM04701
Mina Ali Ab Bar GM04665
Wong Cing Yee GM04616
Atousa Jafarian GM04704
Azhan Bin Mohd Husain GM04423
Somayeh Rezaei GM04675

3. • Located at Hulu Kelang
• Wholly owned and managed by the Malaysia
Zoological Society (MZS)
• Financial supported from the gate
collection, sponsors and donation

4. • Officially launched by the
First Prime Minister of MY
• Houses of over 5446 animals
from over 470 species
• Open-concept – natural landscaping
• Organized performances, conferences, workshops,
courses and others activities

5. • Education , Conservation,
Research, Recreation and Training
• Largest zoo in the Malaysian Book
of Record
• ISO 9001:2008 certification
• Member of World Association of Zoos and Aquaria
• Aims to be the leader in zoological park and aquaria

6. • Operation Hours : 9am – 5pm
• Entrance Fee:
With MyKad RM20 (Adults)
RM6 (Children and Senior Citizen)
Without MyKad RM30 (Adults)
RM15 (Children)

8. • Collecting information
- Sales information system
- Customers database
- Annual report

9. • Collecting information
- Interview with Dr. Felix
Deputy Director

10. • Brand positioning analysis
- Target market: Children under 12
- Competitors: Zoo, Aquaria, Lake Garden
- POD: Low price
- Mantra: 7 in 1
- Motivating factor: Happy place for children
- Emotional factor: Adopting animals

11. • Marketing 4P’s analysis
4 P’s

13. 4 P’s
Lack of budget
No
governmental
support
Not enough
sponsers
Not enough
parking space

15. • To set up seminars
• Expanding parking capacity
• Transportation improvement

16. • Distributing gift tickets
• Providing more facilities

17. Thank you for your attention

18. Present like Professionals
Created by:
Mahdi Mesbahi
mahdi.mesbahi@gmail.com