App Monetizing and Beyod @ Startup Saturday By Mahendra Sharma NicheTech
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How to earn and Earn more from your mobile apps. I am Mahendra Sharma, from NicheTech, we are creators of Gujarati Pride and Indian Pride range of language mobile apps. We are using Admob as ads platform for our apps, We have implemented some simple techniques to earn more from our apps using ads. Those techniques are described here in this presentation, I hope you will like it.
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App Monetizing and Beyod @ Startup Saturday By Mahendra Sharma NicheTech
- 1. App Monetizing & Beyond By Mahendra A. Sharma CTO & Co-Founder , NicheTech
- 2. My Profile • 14 Yrs of IT experience • Co-Founder and CTO of NicheTech • Creator of Gujarati Pride Now Indian Pride range of Products • Half Marathon Runner since 2013 • Cricket Enthusiast • Active member at CSI Ahmedabad • MOMO advisory committee member • External Examiner of MCA Final Semester Projects
- 3. What is NicheTech • Web and Mobile App Development Company • Clients across 18 Countries • Over 450 Projects delivered since 2010 • 45 Employees • 2 Directors 1. Mr. Nilesh N Shah ( CEO) 2. Mr. Mahendra A Sharma ( CTO) • Creator of Indian Pride range of Mobile products • Over 2 million downloads of Indian Pride Products till 14 June 2014
- 4. Our Products
- 5. Why Monetizing? • Customer doesn’t know about you or your product. • There are more free users than paid users • Reaching to Masses is important • But Paying to few is equally important • Most of the start-ups are self funded • Monetize and run the show
- 6. How to monetize ? • Mobile Advertise • In App Purchases ( Freemium versions) • Sell the apps ( Premium Apps)
- 7. Secrets to Earn More from Ads
- 8. Secret #1 • Ads where People don’t mind to see • Ads where people click without intention
- 9. Secret #2 • Interstitial Full Page ads • But Not annoying
- 10. Secret # 3 • Push Notification to Keep Users connected to your app • Let them open your app once a day if not more • Automatic Push notification by Cron Job • Manual Push Notification to apps using your app control panel on web
- 11. Secret #4 • Keep your app up to date • Don’t wait till its uninstalled
- 12. Secret #5 • Customer Feedback is important (read it) • Reply the feedback • Have a feedback mechanism within app if possible • Dedicated effort towards replying mails.
- 13. Secret #6 • Take advantage of search keywords in Play store and App store • Ask customers to rate you
- 15. Secret #8 • FB has claimed to have generated 145+ million new app installs. • 81% of app users acquired through FB use the new app more than once, compared to 78% of new users acquired organically
- 16. Secret #9 • Publish App on Multiple operating systems
- 17. Secret #10 • In App purchase, Earn Little bit from everyone In-App Purchase Revenue Accounts For 76% Of U.S. iPhone App 90% In Asian Markets 2013 TechCrunch
- 18. Secret #11 • Sell the app if you can and If you have to • The total revenue for paid apps in Asia is around two-thirds of that in the U.S.
- 19. Questions…Answers… Fun • mahendra@nichetechsolutions.com • FB.com/mahendra.sharma • Twitter : @mahendras