Oracle Fusion CRM provides an effective, efficient, and easy customer relationship management solution. It is built on Oracle's Fusion Middleware platform using best practices from Oracle's acquisitions and infused with modern web technologies. Fusion CRM offers flexible deployment options including public cloud, private cloud, and on-premise along with access from desktop, mobile, and Outlook. It aims to help customers listen better to their own customers, drive higher sales performance, and access CRM data from anywhere.

1. Oracle Fusion CRM
Effective – Efficient – Easy

2. Safe Harbor Statement
The following is intended to outline our general product
direction. It is intended for information purposes only, and
may not be incorporated into any contract. It is not a
commitment to deliver any material, code, or
functionality, and should not be relied upon in making
purchasing decision. The development, release, and timing
of any features or functionality described for Oracle’s
products remains at the sole discretion of Oracle.

3. Outline
CRM Trends in 2012
Oracle’s Vision for CRM
Introducing Fusion
Customer References

4. Evolution of Applications
Last 30 Years
Mainframes Client-Server Web 1.0 Web 2.0
1980s 1990s 2000s 2010s
Time Sharing On Premise Cloud Based

5. Evolution of CRM
1990s 2000s 2010s
Transact Analyze Empower

6. Access Anywhere
Online and
Desktop Smartphone or
Offline
Tablet
Outlook

7. Flexible Deployment Options
Public Cloud
Private Cloud
On Premise
Hybrid

8. Oracle’s Vision For CRM

9. Listening to Customers
1,000 Customers (CAB’s/Fusion Strategy Council)
4,000 Hours (Design/Validation)

10. The Principles of Fusion Applications
• Started with a Modern Platform
• Embedded Best Practices Based On Hundreds of Years of Learning
• Designed for Modularity and Co-Existence with Other Applications
• Reinvented the User Experience
• Made It Ready for the Cloud

11. The Making of Fusion CRM
Best Practice Business Processes Based Upon
Hundreds of Years of Learning
Peoplesoft, E-Business Suite, Siebel, and JD
Edwards
Infused with Web 2.0
Role-Based User Experience, Collaboration,
Interactive Business Intelligence
Built on Oracle Fusion Middleware
Industry Leading, Open
Standards-Based Platform

12. Fusion CRM
Effective Efficient Easy

13. Fusion CRM
An Enterprise Suite
Sales Planning Sales Prospecting Sales Productivity Sales Extensibility
Territory Campaign Opportunity Channel
Management Management Management Management
Quota Lead Customer Data
Management Management Customer Center Management
Incentive
Compensation Sales Predictor Desktop Integration Contracts
Forecasting Sales Campaigns Mobile Sales Activity Streams

14. What If…
Your CRM System Did the Prospecting for You?
Effective

15. What If…
You Could Drive Higher Sales Performance?
Efficient

16. What If…
You Could Access Your CRM Data Anywhere?
Easy
Access to all of your On your favorite Available in
customer information mobile devices Microsoft Outlook

17. How Does Sales Respond….
A New Product is
Launched
Predict Market Design and Set and Vet Incent Sales Manage
Potential Align Territories Quotas Behavior Forecasting
Sales Predictor Territory Quota Management Incentive Forecasting
Management Compensation
Analyze Align Estimate new
Estimate Set new quotas
sales/channel incentives with product
potential sales accordingly
strategy quota forecasts

18. Fusion Applications
Numerous World Class Customers