1. Social Media Analytics Tool
MONITOR Your Brand. ANALYSE Conversation. ENGAGE with Customers

2. Social Media Analytics Tool
² Lets manage your online reputation by bringing business
intelligence to social media. Now you can easily monitor
and measure the online conversations about your brand
happening in the online world.
² S o c i a l m e d i a a n a l y t i c s t o o l w e b m o n i t o r i n g
software which tracks, monitors & analyze online
mentions about a search topic.
² In order to maintain a healthy online perception of one’s
brand, every conversation happening on the brand in
online world, needs to be tracked, monitored and
analyzed.

3. Social Media Analytics Tool: Highlights
This tool is designed to explore real time results on an interactive
dashboard by capturing millions of posts from numerous web
platforms like the news sites, blogs, micro blogs, social
networking sites, video and image sharing sites, discussion
boards etc. It is useful for all companies, ranging from small
regional businesses to global corporations.

4. Get everything in one easy-to-use tool

5. Features Available in a Tool
1. Smart Search 11. Share of Conversation / Topic Trend
2. Analytics Summary Graph
3. Feeds with comprehensive details 12. Subsidiary Analysis
4. Share feeds in social web 13. Online Monitoring Report
5. Tag Cloud 14. Influencers
6. Participants 15. Theme Based Inspection List
7. Media Partition 16. feed Acceleration (fAcceleration)
8. Source Websites 17. View Feeds in a click
9. Sentiments 18. User management
10. Sentiment Meter 19. Task management
20. Automated Task Assignments / Alerts

6. 01 Smart Searches
This tool enables smart search with options to monitor the
incoming feeds/analytics based on given search topic.
The dashboard gives you the option of Advanced Search.
The feeds can be filtered based on the keywords, date
range, subsidiary, sentiment and media type. Through
advanced search, the feeds can be filtered based on brand
name, exact word/phrase or specific words. It can also be
searched by giving those words which are to be excluded,
specific site name along with date range and region.

7. 02 Analytics Summary
This tool has a summary, which
gives you a concise analytical
summary of the search topic.
This includes Number of Feeds
Fetched, Sentiment Summary,
Graphical representation of
feeds fetch on each days, Top
Sources, Top Participants,
Participants with top direct
influencing capacity, Media
Partition, Sentiment Analysis
and Subsidiary analysis.

8. 03 Feeds with comprehensive details
Tool has a feeds page, which gives you all feeds fetched
based on search topic. While analyzing the conversations
happening in the online world, every aspect of a mention or
conversation is important. Each conversation tracked
through this include details on title, urls to visit the feed in
source code, posted date, participant name etc.

9. 04 Share feeds in social web
You can share the mentions or feeds with millions of potential
customers of your brand through tool’s dashboard. These
mentions can be news, compliments, positive customer feedback
or any other.

10. 05 Tag Cloud
Tag cloud is a visual representation of the words that were
most commonly used in the feeds for a search topic, during
the selected period of time. By viewing the Tag Cloud
representation, you can get a fair idea of the topics that are
being discussed about your search topic

11. 06 Participants
This tool identifies and tracks the authors who are talking about
your search topic, the most. These authors (participants) are
important as they can turn out to be potential lead generators.

12. 07 Media Partition
Online web media analysis is incomplete without Media
Partition. Media Partition gives you a clear picture on the
categories among blogs, social networking, multimedia,
micro blogs, mainstream news etc., which are creating the
maximum conversation buzz for your search topic. This lets
you identify the website category that is proving to be the
most effective for you.

13. 08 Source Websites
This tool gives information on the top source
websites that are contributing to the buzz
around your search topic.

14. 09 Sentiments
Your brand’s online success depends on the sentiments
shared by your audience regarding it. Sentiment analysis
identifies your audience’s perception about your brand and
classifies them broadly as very good, good, bad, very bad &
neutral. It is an important and highly effective tool in gauging
your audience’s immediate response to any of the strategies
implemented by you. Sentiments tagging feature of tool
automatically tags the sentiments of the feeds generated.
This reduces the time spent in analyzing conversations.

15. 10 Sentiment Meter
Sentiment meter gives a graphical representation of the
sentiment associated with a search topic. The sentiment meter
shows the average sentiment shared by the target audience
towards your search topic.

16. 11 Share of Conversation / Topic Trend Graph
Topic Trend Graph or Feed Wave is the graphical
representation of the total feeds received from a search
topic over a period of time. In this, X axis represents number
of feed sand Y axis shows the date on which the feeds were
receive

17. 12 Subsidiary Analysis
Know which part of your
organization is the most
online media friendly.
Through Subsidiary Analysis,
you can choose to classify the
conversation based on the
different departments of your
organization like HR, Sales,
Management, Marketing,
Customer Support etc. This
lets you find the department
your audience is most
engaged with and help you in
developing future strategies.

18. 13 Online Monitoring Report
Online Monitoring Report is a downloadable PDF report of
the analytics section. This give you the summary of the
analytics in a printable format.

19. 14 Influencers
With this tool, you can see the list of Twitter, face book, you tube
and Google+ participants with top direct influencing capacity.

20. 15 Theme Based Inspection List
The relevant and interesting
news feeds or conversation can
be inspected closely by placing
them in the Inspection list of
tool. Feeds in the inspection
list can be placed under a
theme or category. The theme
can be chosen from the already
created ones or by creating a
new theme.

21. 16 feed Acceleration (fAcceleration)
Feeds saved in inspection list can be used for fAcceleration. With
fAcceleration, the user can track the popularity of the saved
feeds. Feeds from popular sites such as Google+, Facebook,
Youtube and Twitter can be saved and used for fAcceleration.

22. 17 View Feeds in a click
‘View feeds in a click’ takes you to the feeds page by clicking
on the graphs in the Analytics pages. The feeds page gives
you all the feeds related to the click. The feeds can be
deleted, added to inspection list or can be assigned as Task.

23. 18 User Management
With tool’s dashboard, user management is quite easy. The
system provides access to other members or fellow team mates,
if you choose to delegate the tasks or situations. These tasks
could be contacting the authors, putting comments on specific
feeds etc. 7asavant has options to create users with dynamic
permissions

24. 19 Task Management
With this tool, managing the feeds is simple. The easy
workflow model enables you to assign tasks to concerned
person to act on a feed or mention, without any hassles. The
tasks can be prioritized as low, high and medium. Besides
assigning and prioritizing, you can also add briefs or
comments about the online feed, make suggestions or share
views on the same.

25. 20 Automated Task Assignments / Alerts
This enables you to monitor and analyze your brands, round-the-
clock by creating task alerts that assigns a feed or mention to the
concerned person, automatically.

26. Thank You