1. Web Designing & Internet Marketing
Session 2: MARKETING THROUGH INTERNET
What we are gone cover in this session ?
Internet to Enhance Existing Products /
Services
Internet to Promote & Recruit New
Customers

2. Brand as a name, term, sign, symbol, or design, or a combination of
Branding these, intended to identify the goods or services of one seller or group of
sellers and to differentiate them from those of competitors.
Philip Kotler – Author book “Marketing Management Millennium Edition”
When it requires? … to whom How to make it?
• Main categories What required to create brand:
– Online Entity (From scratch, or redesign/ rebrand)
– Established brand want to come online • Logo design
• Broachers, online Banners, flyers
– New Business
• Presentation
– Redesign /Rebrand • Multimedia Services (Corporate Videos,
Screencast, Podcast)
• Web presence • Include the services required for creating
• Preserve valuable electronic web presence
content • Corporate email
• To provide background information • Creative Services: Tag line, contents
about a business, organization, or
service.
• Online Marketing
• Discuss with people on various • Feedback management (Discuss with the
topics people, people can post reviews, talk about
• dedicated to dispensing news and the product /services)
commentary • Quality Services (Build trust in customers)
• To provide a platform on which • Reports & Analysis
people can praise or disparage
what is featured Three Steps to Building an Online Brand
• To provide platform on which 1. Look good,
people can post reviews for 2. Get noticed,
products or services 3. Build trust.
Web Designing & Internet Marketing

3. Sales & Marketing
When it requires? … to whom How to make it?
• Online sales Services required:
• Web presence
• Online transactions
• Branding
• Product review • Sales functionalities
• Offering goods and services for online sale
and enabling online transactions for such
sales.
• Discuss with people on various topics
• To provide a platform on which people can
praise or disparage what is featured
• To provide platform on which people can post
reviews for products or services
Web Designing & Internet Marketing

4. Internet to Enhance Existing Products / Services
• Visibility
• Global presence
• Two way, multi way communication
• Dynamic
Web Designing & Internet Marketing

5. Internet to Promote & Recruit New Customers
• International & Domestic Audience
• Marketing Strategy
• How to promote… Google Ad sense
Web Designing & Internet Marketing

6. What is AdWords?
A Google Service
of
Sponsored Ads
Create Simple, Effective Ads and Display them
Pay only if people click your ads.

7. Adwords are displayed when user makes a search

8. Google Ads can be
Textual
Image
Animations
Videos
Local Business
Mobile

9. Building Blocks to Paid Search
Title (25 Characters)
Ad Description (35 characters per line
with 70 characters total)
Display URL (35 characters)
A textual ad looks like this
Google AdWords
Title
Maximize your ROI. Attract
new customers. Sign up Description
Display URL
today.
www.example.com

10. Reach of Google AdWords
Google AdWords covers as much as 80% of Internet
users in the United States.

11. Position Matters for PPC
In Pay Per Click (PPC) Position Matters
Most
Adwords campaigning requires
research due to growing competition
If ads are not appropriately worded, or if all look alike
searchers would prefer natural results instead
Take some time and look how your ads differ from your
competition.

12. contd..
Position Matters for PPC
Ad position is determined by “bids” plus relevancy factors.
Keyword Bid
Keyword and Ad Copy
Relevancy
Landing Page Relevancy
Other Relevancy Factors

13. Target Audience
Ads can be specifically targeted to
relevant people.
Ads will not be shown to users with low
probability of making a purchase
Maximum return on advertising
investment is gained

14. Reasonable Cost
Choice of the rate for each click of ad
No minimum spending limit imposed
though an upper limit per day can be
set
You can edit your budget settings at
any time

15. Flexibility and Control
Google AdWords offers high degree of flexibility and control, it's an
effective marketing tool to help advertisers
Editing facility is available for ads.
Account settings can be edited any time, 24 hours a day, 7
days a week.
Ads start running for the first time almost immediately after
you activate your account

16. AdWords Versatility
Determine customers metrics to ensure success
Success
Objective Measurements
Build Brand Targeted Impressions
Awareness Qualified visits to your site
Event Registration
Generate leads News letters registrations
Sales conversions
Generate sales Site registrations
or conversions catalog request

17. Language and Location Targeting
You can target your ads to any location or any
language around the globe.
This localization increases the appeal of your
ads over a wide variety of audiences.

18. AdWords Tracking
AdWords Tracking can be done with
Google Analytics
Google Analytics provides the following
useful reports :-
Performance data for all ad campaigns
How visitors use your website

19. AdWords Tracking
With Google analytics we can: -
Measure return on investment on all the efforts
Identify areas of improvement by evaluating visitors
navigation
Track revenue & conversion rates
Track any browser – based events like flash
Define user segments and analyze the behavior of each
segments
Analyze the AdWords account

20. AdWords Tracking
Google Analytics can provide answer to your every question
Where are site
visitors coming from?
Which marketing efforts
are most effective? Is my website
design is user
friendly?
What keywords
people use to find
my website?
Where & why are visitors
back out my shopping
cart?

21. Thank you !!!
Contact:
maheshpanchal.1@gmail.com