Social Media in Sports - some Case Studies

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Mahesh Patwardhan

The document discusses how various sports organizations, including Cricket Australia, New Zealand Cricket, Cricket South Africa, the England and Wales Cricket Board, Sri Lanka Cricket, West Indies Cricket, FIFA, the NHL, NFL, ATP World Tour, PGA Tour, Wimbledon, Major League Baseball, and the NBA use social media platforms like Facebook, Twitter, YouTube, blogs and forums to engage with fans. These organizations maintain presences on social networks to share content and information and interact with supporters.

Tecnología Deportes

Social Media in Sports

ICC

Cricket Australia

Cricket Australia

Facebook Page

YouTube
611 Subscriptions
45 Videos

Twitter
1309 Followers

New Zealand Cricket

Cricket South Africa

Cricket South Africa

Facebook Page

Twitter

ECB

ECB
Twelfth Man
Fan Community

Sri Lanka Cricket

West Indies Cricket

FIFA

NHL

NFL

NFL
Widgets

Social Networking
Facebook Page

Microblogging
Twitter

ATP World Tour

ATP World Tour
Social Networking
Facebook Page
17252 Fans

Video
YouTube
322 Uploads
1698 Subscribers

Community
30love.net

Twitter

PGA Tour

PGA Tour
Social Network
Facebook Page
4313 Fans

Microblogging
Twitter

Wimbledon

Wimbledon

Social Networking
Facebook Page
190,991 Fans

Twitter

Fanlog
Comments /
Message Board

Wimbledon
Community
Fanzone

Videos
Youtube
40 Videos
213 Subscribers

Blogs

Major League Baseball

Major League Baseball
MLBlogs

MLB Fan Forum

Social Network
Facebook
Major League Baseball
MLB All Star Game
MLB Network

Major League Baseball

Twitter

Toolbar

NBA

NBA
Social Networking
Facebook Page

Online fantasy games

Voting
Sprite Slam Dunk.
Vote and Decide

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Social Media in Sports - some Case Studies

1. Social Media in Sports

3. Cricket Australia

4. Cricket Australia Facebook Page YouTube 611 Subscriptions 45 Videos Twitter 1309 Followers

5. New Zealand Cricket

6. Cricket South Africa

7. Cricket South Africa Facebook Page Twitter

9. ECB Twelfth Man Fan Community

10. Sri Lanka Cricket

11. West Indies Cricket

15. NFL Widgets Social Networking Facebook Page Microblogging Twitter

16. ATP World Tour

17. ATP World Tour Social Networking Facebook Page 17252 Fans Video YouTube 322 Uploads 1698 Subscribers Community 30love.net Twitter

19. PGA Tour Social Network Facebook Page 4313 Fans Microblogging Twitter

21. Wimbledon Social Networking Facebook Page 190,991 Fans Twitter Fanlog Comments / Message Board

22. Wimbledon Community Fanzone Videos Youtube 40 Videos 213 Subscribers Blogs

23. Major League Baseball

24. Major League Baseball MLBlogs MLB Fan Forum Social Network Facebook Major League Baseball MLB All Star Game MLB Network

25. Major League Baseball Twitter Toolbar

27. NBA Social Networking Facebook Page Online fantasy games Voting Sprite Slam Dunk. Vote and Decide