Purinaone Information Architecture

PurinaONE.com
Interaction Design
Client: Purina
Date: 5 June 2006
Version: 3.0
Author: Andrew Robinson, Maia Marinelli

Table of Contents
Overview...........................................................................................................................................................................................6
Sitemap..............................................................................................................................................................................................7
High Level Sitemap
8
1.0 Home Page
2.0 Dog Care
3.0 Cat Care
4.0 Products
5.0 Pictures of Health Community
6.0 30-Day Challenge
10.0 User Profile

9
10
11
12
13
14
15

Global Wireframe Notes............................................................................................................................................................ 16
Page Types
17
Template A Home, Category and Landing Pages
Template B Family, and Sub Family Pages
Template C Detail Pages
Template D Pop Up Pages
Template E Process Form Pages

Masthead
Footer
Link Types
Secondary Navigation Menu
Breadcrumb Navigation
Graphic Buttons
Flash Content
Text Links
Optional Graphic Text Labels and Images

Promotion and Content Tout Modules
Forms
Error Message and System Feedback

18
19
20
21
22

23
25
26
26
26
26
26
26
26

27
30
31

Wireframes..................................................................................................................................................................................... 32
1.0 Home Page

33

pURINA | PurinaONE.com Interaction Design | V3.0 | 5 June, 2006

Dog and Cat Care........................................................................................................................................................................ 34
2.0 Dog Care Category Page
35
2.3 Purina Experts Family Page
2.3.1 Online Vet Sub Family Page
2.3.1.2 Vet Q&A Topic Sub Family Page
2.3.1.2.x Vet Q&A Detail Page
F2.3.1.1 and F.3.3.1.1 Ask The Vet Flow
2.3.1.1 Ask A Vet Form
2.3.1.4 You and Your Vet Editorial
2.3.1.3 About Dr. Horowitz Bio
2.3.2 Online Nutritionist Tabbed Family Page
2.1 Dog Care Tools
2.1.2 Six Signs of Health
2.1.1 Wellness Quizzes Detail Page
2.2 AtoZ Library
2.2.1.x AtoZ Article Detail Page
2.4a Healthy Weight Management
F2.1.1 Visible Results Plan Flow
Example of an ideal customer use case scenario - Visible Results Plan
2.1.1 Visible Results Plan - Step 1
2.1.1.1 Visible Results Plan - Step 2
2.1.1.2 Visible Results Plan - Step 3
2.1.1.3.1 Visible Results Plan Results

36
37
38
39
40
41
42
42
43
45
47
48
49
50
51
56
57
58
59
60
61

Product Pages............................................................................................................................................................................... 71
4.0 Products
72
4.1 Dog Product Families
4.1.2 Products Page - Natural Blends Family
4.1.1.1 Dog Products - Natural Blends Detail
4.1.1.1 Dog Products Detail - Guaranteed Analysis
4.1.1.2 Dog Products Details - Ingredients Section
4.1.1.3 Dog Product Details - Feeding Instruction
4.1.1.4 Dog Product Details - Making the Switch
4.1.1.5 Dog Products Details - Compare
4.1.1.5 Dog Products Details - Compare
4.3 Purina ONE Can Make A Difference
4.5 Where To Buy
4.4 Ingredients Tool
4.6 Product News Detail Page Example

73
74
75
76
77
78
79
80
82
84
85
86
87

Pictures of Health Community............................................................................................................................................... 88
5.0 Pictures of Health Community Landing Page
89
5.0 Pictures of Health Community (Grid View)
90
5.0 Error Null Results
5.0 Error GIGO
5.1.1.x Public Pet Profile Detail
5.1.1.x Private Pet Profile Detail
5.2 Success Stories Landing Page
F 5.2 Submit Success Story Flow
5.2.1 Submit Sucess Story
Authenticated User with Pet Profile
5.2.2 Success Story Confirmation
5.1 Pet Postcard Step1
5.2 Pet Postcard Step 2
5.3 Pet Postcard Confirmation

94
95
96
97
99
101
102
103
104
105
106
108


30-Day Challenge......................................................................................................................................................................109
6.0 30-Day Challenge Landing Page
6.1 How It Works
6.1 How It Works Printable Page
0.0 Page Title
0.0 Page Title
Pop Up Printable Page Example
6.2 Tools To Help
6.2.1 Scorecards (overview)

110
111
112
115
116
118
120
121

Utility Pages.................................................................................................................................................................................122
13.0 Search Results
13.1 Search Null Results
11.0 Site Map
0.0 Flash Plugin Page
0.0 404 Error Page
F12 Email This Page Flow

12.0 Email This Page

123
124
125
126
127
128

129

Authentication...........................................................................................................................................................................130
F 9.0 Registration Flow
131
9.0 Step 1 Registration Page
9.4 Step 2 Contact Information
9.5 Step 3 You and Your Pet
9.6 Confirmation of Basic Registration

132
133
134
135

F.5.0 Create a Pictures of Health Profile

136

9.0b Step 1 Registration Page
9.1b Step 2a Pet Information
9.2.b Step 2b Upload Pet Photo
9.3.b Step 2 Pet Profile
9.4.b Step 3 You and Your Pet
9.6 Confirmation of Creation of Pet Profile
5.0.1 Choose Profile for Pictures of Health

F6.0 30 Day Challenge Flow
9.0b Step 1 Registration Page
9.1b Step 2a Pet Information
9.2.b Step 2b Upload Pet Photo
9.3.b Step 2 Pet Profile
9.3.c 30 Day Challenge registration Step 2 Scorecard
9.4 Step 2 Contact Information
9.6 Confirmation of Enrollment in the 30-Day Challenge
6.0.1 Choose Profile for 30-Day Challenge


8.0 Variable Log In
F 7.0 Newsletter Registration
7.0 Newsletter Registration Page
9.6.a Newsletter Confirmation Page
10.0 User Profile
10.1 Persona Information
10.2 Change Password
10.3 User Profile (Email preferences)
10.4 User Profile / My Pets
5.1.1.x Private Pet Profile Detail
10.4.1.1 Edit Pet Profile/ Edit Pet Information
10.4.1.2 Edit Pet Profile/ Edit Photo
10.4.1.3 Edit Pet Profile
10.4.2.4 Scorecard Week 4 ( Week 1 Week 2 Week 3 results are visible )
10.4.2.4 Scorecard Week 4 ( Week 1 Week 2 Week 3 results are visible )

137
138
140
142
143
144
145
146

147
148
149
150
151
152
153
154
155
156

157
158
159
160
161
162
163
164
166
167
168
169
170
171
172

Addendum...................................................................................................................................................................................174
Sitemap Legend
Revision History

175
176

Selected Interaction Flows.....................................................................................................................................................177
Flow 1.0 Flash Plug-in Validation
F2.1.3 and F3.1.3 Quiz Flow
F12 Email This Page Flow

178
179
180

Email Notes . ..............................................................................................................................................................................181
183
184
185
186
188
189
190
191
192
193
195
196
197
199
200


Welcome Email
Forgot Password
Invite a Friend
Pet Postcard
Vet Answer
Marketing Email Blast
Natural Blends Marketing Email Blast
*45 Day Email Mainline (html|text)
*45 Day Natural Blends (html|text)
45 Day Email Recommendation
* Newsletter Confirmation (Text)
Newsletter
45 Newsletter Recommendation
* Pet Profile approved (text)
* Problem with profile or not approved

Overview
The sitemap, interaction flows, wireframes and copy are for placement only.
This document illustrates the working interaction design concepts for the redesign of PurinaONE.com This is a working document used as a guide
by interaction designers, copy writers, visual designers, technologists and business stakeholders.
PurinaONE Redesign Strategic Statement
The redesigned PurinaONE® Web site will exemplify Visibly Enhanced Health — the core essence of the brand. The site will enable the acquisition
and retention of Expert Driven Providers (EDP) by leveraging visual and emotive examples of the benefits of PurinaONE as well as content that
directly informs an EDP’s search for answers about achieving and maintaining optimal pet health.
The redesigned site will facilitate the EDP in an online community of peers who may access and share credible pet-related content as well as ask
pet care questions of PurinaONE experts.
It will do this through:
• Intuitive information architecture - The site’s structure will provide dedicated pet lovers with quick knowledge of, and easy access to, instructive
and experiential content. It will create a clear and consistent user experience that allows users to access the product and health-related information
they seek to inform and support their pet food choices, whether it be from experts (tools, challenges, programs, etc.) or from passionate and
committed peers like themselves (success stories, Pictures of Health, and new elements)
• Engaging look and feel - The site will be warm and approachable, with a compelling and aspirational feel that is both simple and inviting. It
will utilize the ONE color palette and consistently provide the visual evidence — evidence that the EDP user desires — that the caring nutritional
experts at PurinaONE have created great tasting food that will visibly enhance their pet’s health. It is “food you can trust”.
• Compelling copy - The redesigned site will make use of existing copy where possible, but will place it in a context of the voice of an
understanding, confident, authentic teacher who is anticipating and responding to the questions of a loving and responsible pet lover. New and
revised sections, as well as site nomenclature, will also reflect this voice and attitude. The copy will make use of the phrases of ONE’s vernacular
and will strive always to speak in a way that makes complicated information easy to understand.
• Robust Technology - The site’s technological underpinnings will support all of the above, creating an environment that is sound, stable, and
architected to support the PurinaONE user’s fundamental expectations of competence and expertise. It will allow users to submit their own content
with ease. From a user’s perspective, it will be notable chiefly by that fact that they will not notice it. It will also allow for growth in traffic and usergenerated content.


Questions about this document may be directed to:
Andrew Robinson, Associate Creative Director 212.946.4151 andrew.robinson@rga.com
Jennifer Chernaik, Client Services, 212.946.4143 jennifer.chernaik@rga.com
Geoff Cardillo, Senior Producer, 212.946.4162 geoff.cardillo@rga.com
Gabe Weiss, Account Director, 212.946.4107 gabe.weiss@rga.com

pURINA | PurinaOne.COM Interaction Design | V3.0 | 5 June 2006

Sitemap

High Level Sitemap
1.0
Home Page

5.0
POH Community

3.0
Cat Care

4.0
Products

7.0
News Letter

8.0
Log in

9.0
Register

10.0
User Profile)

Continue to:
PH1
Help

Continue to:
PC1
Contact Us

Continue to:
PFQ1
FAQs

11.0
Sitemap

Continue to:
PP1
Privacy


2.0
Dog Care

Continue to:
PTC1 Terms
and Conditions

6.0
30 day Challenge

Continue to:
PLP1Linking
Policy

13.0
Search

Continue
to: P1
Purina.com

Gray elements represent new content
P1 Purina.com Link in new browser window http://www.purina.com
PP1 Privacy Link in new browser window http://www.purina.com/
general/privacy.aspx
PTC1 Terms and Conditions Link in new browser window http://www.
purina.com/general/terms.aspx
PC1 Contact Us Link in new browser window https://offers.purina.
com/offer.aspx?offer=CNT01OfferAction=CONTACT
13.0 Search results based on existing search functionality but may
incorporate new branding / visual design
PFQ1 FAQs Link in new browser window http://www.purina.com/

Continue to:
PCT1
petcentric.
com

Continue to:
VET1
purinavets.
com

Continue to:
RSS1
RSS Feeds

general/faq.aspx?
PCT1 Petcentric.com Link in a new browser window http://www.
petcentric.com
VET1 Purinavets.com link in a new browser window http://www.
purinavets.com
RSS1 RSS Feeds link in a new browser window http://www.purina.
com/rss/index.aspx?DCMP=ILC-Purina-PurinaOneRSS
PLP1 Linking Policy link in a pop up window http://www.purina.com/
general/linking.aspx

1.0 Home Page
Variable link
Origin to
purinaone.com

Javascript enavbled?
Flash Plugin?
Yes

No

0.1 Flash
Preloader

2.0
Home Page
HTML

0.2 promo
ViewNon-Flash
Version

SkipIntro

View Flash Version

1.0
Home Page
Flash (v. 7
or 8)

F1.0
Flow Flash

Global Navigation Level 1

2.0
Dog Care

3.0
Cat Care

4.0
Products

5.0
POH Community

6.0
30 day Challenge

Global Navigation Level 2
Authenticated


7.0
News Letter

8.0
Log in

9.0
Register

Pop up

10.0
User Profile

F12
Email This
Page Flow

x.x
Printable
Page

Popup
Continue to:
PH1
Help

Continue to:
PC1
Contact Us

Continue to:
PFQ1
FAQs

Continue
to: P1
Purina.com

Continue to:
PCT1
petcentric.
com

Continue to:
VET1
purinavets.
com

Continue to:
RSS1
RSS Feeds

Continue to:
PP1
Privacy

Continue to:
PTC1 Terms
and Conditions

Continue to:
PLP1Linking
Policy

11.0
Sitemap

9.0 This is suppressed for Authenticated users.
10.0 User profile is only visible to Authenticated users.

2.0 Dog Care

Notes
2.1.1 Visible Results Plan
2.2.1 Variable A to Z Categories - TBD Consider
feasibility of utilizing categories for orgainizing,
navigation and post launch in future phases
consider dynamically distributing articles across
areas of the website.
Note that Life Stages (aka Just For Puppies) will
be merged into the AtoZ topics and articles
2.3.1.2 QA Category topic pages include:
• Adoption Breeding
• Behavior Interaction
• Diet
• General
• Grooming
• Health
• House Breaking and Problems (formerly Litter
Box Habits Problems)
• Other (new catch all category)
• Safety
Note the final categorization of AtoZ library is
tbd and will depend upon the final decision of
content syndication from PetEducation.com or
other sources.

Continuefrom:
2.0
Dog Care

2.1
Tools

2.1.1
Visible
Results Plan

2.1.2
Six Sign of
Health

F2.1.1 VisibleResults
Plan Flow

2.1.3
Fitness
quizzes

2.1.4
Dog Breed
Selector

Pop Up

F2.1.3
Quiz Flow

2.1.4.1
1.0
1.0
Dog Breed
Money
Money
SelectorForm

2.2
AtoZLibrary
Featured
Article

Continue to
PF1.0
Pet Finder

2.2.1
1.0
1.0
Variable A to
Money
Money
Z Topics

Note on 2.3.1 Online Veterinarian move existing
articles Working with your Vet, Choosing a Vet
into the AtoZ library and link them as related vet
topics from page 2.3.1

2.2.1.x
1.0
1.0
VariableAtoZ
Money
Money
Articles

2.4 The Healthy Weight Management for Dogs
page may include an overview about attaining
and maintaining ideal weight for dogs. It may
include a visual tool related to body condition,
links to weight related articles, portion control,
a page outlining a dog nutrition pyramid, a link
to weight oriented products, and a link into the
Visible Results Plan tool.


2.3
Pet Experts

2.3.1
Online
Veterinarian

2.3.2
Pet
Nutritionist

Featured
Article
Shared Content Across Cat / Dog Care

2.3.1.1
Ask a Vet

F2.3.1.1
Ask a Vet
Flow

2.3.1.2
1.0
1.0
VariableQA
Money
Money
Topics

2.3.1.4
YouandYour
Veterinarian

2.3.1.2.x
1.0
1.0
VariableQA
Money
Money
Articles

Fx.x
Healthy
Weight for
Dogs Email

Nutrition Topics

Continue
to:2.2.1.1.x
Variable AtoZ
ArticlesName

2.3.2.1
About our
Nutritionist

Continue
to:2.2.1.1.x
Variable AtoZ
ArticlesName

Continue
to:2.2.1.x
Variable AtoZ
Articles

2.3.1.3
About our
Veterinarian

2.4
HealthyWeight
Management
for Dogs

2.4.1
NutritionKnowHow (Dogs)

Continue
to:2.1.1
Visible Results
Plan

Continue
to::4.1.1.1
Dog Product
Details

10

3.0 Cat Care

Notes
3.1.1 Visible Results Plan (aka Healthy Weight
Management)
3.2.1.1 Variable A to Z Categories - TBD Consider
feasibility of utilizing categories for orgainizing,
navigation and in for future development in phase
2 dynamically distributing articles across areas of
the website.
3.2.2 Life Stages (aka Just For Kittens) will be
merged into the AtoZ topics and articles
3.3.1.2 QA Category topic pages include:
• Behavior Interaction
• Diet
• Health
• Litter Box Habits Problems
• Other
• Safety
Note the final categorization of AtoZ library is tbd
and will depend upon the final decision of content
syndication from PetEducation.com or other
sources.

Continuefrom:
3.0
Cat Care

3.1
Tools

3.1.1
Visible
Results Plan

3.1.2
Six Sign of
Health

F3.1.1 VisibleResults
Plan Flow

3.1.3
Fitness
quizzes

3.1.4
Cat Breed
Selector

Pop Up

F3.1.3
Quiz Flow

3.1.4.1
1.0
1.0
Dog Breed
Money
Money
SelectorForm

3.2
AtoZLibrary
Continue to
PF1.0
Pet Finder

Featured
Article

Note on 2.3.1 Online Veterinarian move existing
articles Working with your Vet, Choosing a Vet
into the AtoZ library and link them as related vet
topics from page 2.3.1

3.2.1.1
1.0
1.0
VariableAtoZ
Money
Money
Topics

3.4 The Healthy Weight Management for Cats
page may include an overview about attaining
and maintaining ideal weight for cats. It may
include a visual tool related to body condition,
links to weight related articles, portion control,
a page outlining a cat nutrition pyramid, a link
to weight oriented products, and a link into the
Visible Results Plan tool.

3.2.1.1.x
1.0
1.0
VariableAtoZ
Money
Money
Articles


3.3
Pet Experts

3.3.1
Online
Veterinarian

3.3.2
Pet
Nutritionist

Featured
Article
Shared Content Across Cat / Dog Care

3.3.1.1
Ask a Vet

F3.3.1.1
Ask a Vet
Flow

3.3.1.2
1.0
1.0
VariableQA
Money
Money
Topics

3.3.1.2.x
1.0
Variable QA
1.0
Money
Articles
Money

2.3.1.4
YouandYour
Veterinarian

3.3.1.3
About our
Veterinarian

Nutrition Topics

Continue
to:2.2.1.1.x
Variable AtoZ
ArticlesName

Continue
to:2.2.1.1.x
Variable AtoZ
ArticlesName

3.3.2.1
About our
Nutritionist

3.4
HealthyWeight
Management
For Cats

3.4.1
NutritionKnow
(Cats)

Continue
to:3.2.1.x
Variable AtoZ
Articles

Fx.x
Healthy
Weight for
Cats Email

Continue
to:3.1.1
Visible Results
PlanName

Continue
to:4.2.1.1
Cat Product
Details

11

4.0 Products

4.1.1 Dog Product Family Pages include the following
classifications: All products, For Puppies, For Seniors,
Targeted Nutrition, Total Nutrition, Dog Treats. Note 4.1.2
Natural Blends also acts as a family page but accomodates
unique content to effectively merchandize this sub-brand
4.2.1 Cat Product Family pages include the following
classifications: All products, For Kittens, For Seniors,
Hairball Formula, Targeted Nutrition, Total Nutrition.
4.2.2 Natural Blends also acts as a family page but
accomodates unique content to effectively merchandize
this sub-brand
4.3 PurinaOne Advantage, is a new content section to
effectivly elaborate on why PurinaOne is a superior product.
It aggregates product comparison links, and may include a
high level benefit narrative about PurinaOne.
4.5 Where to Buy. Similar to the Purina.com page, this
page may have links to online retailes as well as a general
statement of availabliltiy retail stores.

Continuefrom:
4.0
Products

4.1
Dog
Products

4.1.1
1.0
1.0
DogProduct
Money
Money
Families

4.1.1.1
1.0
1.0
Dog
Money
Money
Product

4.1.2
Natural
Blends(Dog)

Continue to:
NaturalBlends.com

Details

Pop up

4.1.1.1.1
Guaranteed
Analysis

4.1.1.1.2
Ingredients

4.1.1.1.3
Feeding
Instructions

4.1.1.1.4
Making the
Switch

4.1.1.1.5
Compare

Continue
to: 6.0
30 day Challenge

F12
Email This
Page Flow

x.x
Printable
Page

4.2
Cat
Products


4.2.1
1.0
1.0
Cat Product
Money
Money
Families

4.2.1.1
1.0
1.0
Cat
Money
Money
Product

4.2.2
Natural
Blends (Cat)

Continue to:
NaturalBlends.com

Details

Pop up

4.2.1.1.1
Guaranteed
Analysis

4.2.1.1.2
Ingredients

4.2.1.1.3
Feeding
Instructions

4.3
Purina ONE
Makes a
Difference

Continue
to: 3.0 Cat
products

4.2.1.1.4
Making the
Switch

4.2.1.1.5
Compare

4.4
Ingredient
Tool

Continue
to: 2.0 Dog
Products

Continue to:
variablesuccess stories

Continue
to: 6.0
30 day Challenge

4.5
Wheretobuy

F12
Email This
Page Flow

x.x
Printable
Page

4.6
New
Product
News

Continue
to: 6.0
30 day Challenge

12

5.0 Pictures of Health Community
5.0
POH
Community

Feature
Cat / Dog
Profile

5.3
Community
Search

5.1
Post Cards

search
profiles
5.3
Community
Search Result

F5.1
Send Post
Card Flow

5.2
1.0
1.0
Success
Money
Money
Stories

F5.0
Create Pet
ProfileFlow

Continue
to: 6.0
30 day Challenge

F5.2
Submit a
SuccessStory
Flow

5.1.1.x
1.0
1.0
Pet Profile
Money
Money
Details


Continue
to: 5.1.1.x
Related
Profiles

5.0 Pet Profiles may be searchable by the following:
• Name
• Breed
• Zipcode
• State
• Age
• Gender

13

6.0 30-Day Challenge
Continuefrom:
6.0
30 Day Challenge

Take The
Challenge
F6.0 30 Day
Registration
Flow
Reference

6.1.1
See the
Challengein
Action

6.1
HowItWorks

Continueto:5.2
Success
Stories

6.2
ToolsToHelp

6.2.1
Score Card

Continueto:Dog
orCatProducts
6.1.2
All Foster
Pets
Continue to:
6.2.1
Score Card
Landing page
Continue to:
6.2.1.1
PrinterFriendly

Take the
Challenge

F6.0
30 Day Registration Flow
Reference

Create A
Scorecard
6.1.1.1
1.0
VariableShow1.0
Money
case Success
Money
Story

F6.0
Reference

6.2.1.1
Printer
Friendly

6.1.1.1.1
Audio Story

Continue to:
Variable Product Detail

Continue to:
Variable Tools
or Products

Take the
Challenge

F6.0
Reference


Pop Up
6.1.1.1.2
Sample
Scorecard

Take the
Challenge

F6.0
Reference

6.2.1.1 Printer Friendly Score Card http://purinaone.com/30day_
popup_chklist.asp

14

10.0 User Profile
Continuefrom:
10.0
User Profile
(user name)

10.1
Personal
Information

Error

A

10.2
User
Name and
Password
Error

A

10.3
Subscriptions

Error

A

10.4
My Pets

Variable Pet Profile
View

10.1.1
Confirmation

10.2.1
Confirmation

10.3.1
Confirmation

10.4.1
Edit Pet
Profile

10.0 User Profile aggregates the management of a users
address, email, username and password, news letter
subscriptions, pet profiles.


This page is only visible to an authenticated user.
10.4 My Pets has different states as follows:
- No Pet Profiles=Managed content touting the creation of a pet
profile with a link.
- Yes Pet Profiles=Managed with links to view/edit pet profile;
create or view/edit 30-Day Challenge Score Card; create or
view/edit Visible Results Plan results; submit a success story
testimonial
- Note that the link to My Pets is also accessible in the logged
in version of the Pictures of Health section navigation. See
wireframes for reference.
A Data Validation
B When user reaches end date of the 30-Day Challenge and
they input their final scorecard they may access and print out a
certificate of accomplishment for thier pet.

Continue to:
5.1.1.x
VariableProfile
Details

10.4.1.1
Confirmation

A
Error

A

F2.1.1
Enter Visible
Results Plan

2.1.x.1
Visible Results
Plan Result

A

Fx.x
Enter 30-Day
Challenge

10.4.2
Pet Profile
Score Card

10.4.1.1
Confirmation

A
Error

F5.2
Submit a
SuccessStory
Flow

DeleteProfile

B

Pop Up
10.4.2.1
PetChallenge
Certificate

10.4.2
Confirmation

F5.0
Create Pet
ProfileFlow

15

pURINA | PurinaOne.COM Interaction Design | V 3.0 | 5 June 2006

Global Wireframe Notes

16

Page Types
The site may utilize templates where global elements are used consistently across various page types.

A

A) Home Page and selected Landing Pages (examples include Cat Care, Dog Care, Products, 30-Day Challenge,
Pictures of Health Community, Sitemap, Search) has a flexible content space and uses the following global elements:
Masthead to include the global navigation and branding identity elements; Footer includes global tertiary navigation,
disclaimer, legal hedge, and variable co-branding elements.

B) Family Pages includes a secondary navigation for the content section and a heirarchical breadcrumb trail
B

C

C) Detail Pages include a set of utility links to a printable page, and to email the page to a friend. In some instances
the secondary navigation column is suppressed on selected detail pages. These may include Product Detail pages and
selected tool pages.

D) Pop Up windows and printable pages include branding and utility links for printing and closing the window located in
the masthead, and a disclaimer and/or co-branding in the footer.

D

E) Form Pages include a progress / step bar for multi page form entry screens. Single form entry screens may not
require a progress bar.


E

17

A

Template A Home, Category and Landing Pages
Search

Log In : Register

Take the Purina ONE® 30-day challenge

Dog Care

Thumbnail

Cat Care

Promo

Thumbnail

Lorem ipsume delor sit amet del
feugo allt els nbit lkjh andoiuh
anas;dlkjfh nas;lkjhf alkjh ant,s.
Call To Action

PurinaONE Healthy Pets Newsletter

Get expert advice, special offers, and more.
enter your email address
Sign Up

Products

Promo

Pictures of Health Community

Thumbnail

Call To Action

• Help
• Frequently Asked Questions
• Site Map
• Contact Us

Promo
Call To Action

• Purina.com
• PurinaVets.com
• PetCentric.com
• Sign up for RSS RSS


Privacy Policy Terms Conditions Linking Policy
All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A., Vevey, Switzerland

18

B

Template B Family, and Sub Family Pages
Search

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Dog Care

Cat Care

Products


Home : Category :
Secondary Navigation Link
Variable Promotion or Content Tout



Sign Up

• Help
• Site Map
• Contact Us

• Purina.com
• PurinaVets.com
• PetCentric.com



19

C

Template C Detail Pages

Search

Log In : Register


Dog Care

Cat Care

Products


Home : Category : Family :

Print

Email

- Tertiary Navigation Link
- Tertiary Navigation Link



Sign Up

• Help
• Site Map
• Contact Us

• Purina.com
• PurinaVets.com
• PetCentric.com



20

D

Template D Pop Up Pages
Print

Close

Printed from: www.purinaone.com/thispageslink
Privacy Policy
All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A.,
Vevey, Switzerland
Variable Disclaimer
Variable Co-Branding


The enablement of browser window functionality is dependant upon the nature of the content in
the pop up page.
Is is suggested that printable content pages be between 400 to 480 pixels so that they will print
correctly on a 8.5” wide paper. In some cases browser menus, toolbards and the address bar
may be supressed. In most instances the browsers title bar, status bar, scroll bar and ability to
resize the window should be enabled for the user.

21

E

Template E Process Form Pages
Search

Log In : Register

Step 1

1

Name of Step and terse instruction

Step 2

Name of Step

Step 3

Name of Step

Step 4

Name of Step


Privacy Policy Terms Conditions Help

1. When appropriate for process forms with mutliple steps a progress
bar can be used which indicates how many steps are in the process,
shows where the user is in the process, and expands with terse
instruction headings.
Process forms are used for a variety of interactions which may include,
Log In, Registation, Selected Tools, Editing a profile, submitting
questions or success stories. They should be used for any place where
there may be mutliple steps requiring user input.
2

Step 1

Name of Step

Step 2

3

Name of Step and terse instruction
SubStep1 SubStep2

Step 5

Name of Step

We respect your privacy

Purina is dedicated to protecting your
privacy on its Internet Websites. You
can expect the same standard of privacy
protection on our Internet sites that we
extend to you in any other interaction with
Purina and its brands. more

2. Onces a step has been completed in a process the process bar step
will include a visual indication of completion for that step. Preceeding
steps may also be linkable so that the user has some flexiblity in thier
movement through the process form.
3. In some instances there may be sub steps within a process bar to
accomodate more complex input forms. Note that the active substep
is given emphasis and the next substep is demphasized until the user
proceeds.

Step 3

Name of Step

Step 4

Name of Step

Step 5

Name of Step

1. When appropriate for process forms with mutliple steps a progress bar can be
used which indicates how many steps are in the process, shows where the user is in
the process, and expands with terse instruction headings.

22

Masthead
Search

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1

Dog Care

Cat Care

Products

Search

Log In : Register


2

Dog Care

Cat Care

Products


Dog Experts
Articles About Dog Care
Tools for Dogs
Healthy Weight Management for Dogs
see all

Search

Log In : Register


Dog Care

2

Cat Care

Products


Cat Experts
Articles About Cat Care
Tools for Cats
Healthy Weight Management for Cats
see all

Search

Log In : Register

Dog Care

Cat Care


2

Products


Purina ONE Advantage
Cat Products


Dog Products
New Product News
Ingredient Definitions
Where to Buy
see all

Search

Log In : Register


Dog Care

Cat Care

Products

1.Global masthead contains a simplified menu system revealing category level links.
2. Menus and links always provide a rollover state. Global navigation menus expand to
reveal the category links.
3. Category link items in the menus also have a rollover state.

3

Create a Pet Profile
Send a Post Card
Success Stories
Search the Community

23

Search

Log In : Register

1

2


Dog Care

Cat Care

ONE Community

Products

Search

Log In : Register

Purina ONE Home Page


Dog Care

Cat Care

3

Cat Care


ONE Community

Products

3

Search

Log In : Register

4
Dog Care

ONE Community

Products

Search

Log Out : Profile


Dog Care

5

6


Cat Care

Products


7

Print

ONE Community
7
Print

Email

Close

1. When a user is on a category page or in pages within one of the four
category menu pages, that category section in the global navigation
menu may show some visual indication to orient the user.
2. The global logo acts as a link back to the homepage. Alt text will
also include text making this apparent to the user upon rollover.
3. Global authentication state links will appear as follows: User is not
authenticated present Log In : Register links; User is logged in present
Log Out : Profile links.
4. The 30-Day Challenge link is positioned in a prominent place within
the global navigation and should be differentiated so that it may stand
out for the user. It may also have a roll over state.
5. Breadcrumb trails appear at after a user enters family level pages
provide orientation for the user with in the site.
6. Pop up and Printable Page windows contain a masthead with
branding, the logo is NOT linkable to the home page.
7. Detail pages and printable pop up pages may contain utility links to
print or email a page.

24

Footer
There are three basic footer formats. The standard footer, the process form footer with essential links, and the pop up and printable page footer
with limited links. Note all three footers may accomodate some flexible and variable elements

1
2a


Sign Up

9

3

4

2b

• Help
• Site Map
• Contact Us

• Purina.com
• PurinaVets.com
• PetCentric.com

This site is best viewed with the Macromedia Flash plugin. Download the free and secure Macromedia Flash Player now.
1. Above the footer content space disclaimer.
2. And content footnote area.
Content source credit text and or links here Example:
© 2006 Foster Smith, Inc.
Reprinted as a courtesy and with permission from PetEducation.com
Thumbnail

Promo
Call To Action

• Help
• Site Map
• Contact Us

• Purina.com
• PurinaVets.com
• PetCentric.com


5

Disclaimer text and or links here. Example This Wellness Quiz is designed to offer general information regarding pet health. It is not intended to diagnose illness or to be used
as substitute for qualified veterinary care. It is important to maintain your pet’s routine veterinary care and to consult your veterinarian if your pet shows signs inconsistent
with good health.

6

Co-branding text and or links here Example Petfinder.com is an online, searchable dog puppy adoption center with a directory of thousands of animal shelters and adoption
organizations across the USA and Canada.
CoBrand
Logo



7

8



Privacy Policy
All trademarks and other intellectual property on this site are owned by Société des Produits Nestlé S.A.,
Vevey, Switzerland

1. Standard Footer used on the majority of pages.
2a. Email Newsletter Sign Up Module
2b. Link leads the user into a News Letter Landing Page where the
user can see a sample of the news letter and also sign up to recieve
them.
3. Above the footer disclaimer space is used for source credits of
content, as well as foot notes when needed.
4. Alternate Footer Promotion module. If a users is authenticated on
the site and they have already signed up for Email newsletters, then the
Email Newsletter Sign Up Module is suppressed and replaced by this
promotion module.
5. Below the footer disclaimer text
6. When content requires general co-branding such as logos and
statements for Active Decisions, Pet Finder, etc. this should be placed
below the footer and disclaimers.
7. This footer is used only for process forms. It emphasizes the Privacy
Policy and includes essential links which open in pop up windows.

When ever a form requires input of a personal nature about
the user, utilize a privacy and security reassurance statement
and provide a link to the privacy policy to http://www.purina.
com/general/privacy.aspx Opens in a pop up window, menus
and address bar supressed, enable title bar, status bar, scroll
bar and resizable window
8. Pop Up and Printable Page footers include a limited footer, and if
applicable above the footer source credits, footnotes, and below the
footer disclaimers and co-branding statements.
9. Non-Flash users will see global statement and link to download
Flash. Links to Download Flash page.

25

Link Types
Secondary Navigation Menu
Standard state of links.
1. Note Indicator of sub family links

2. Rollover state of secondary
navigation links
1


2




Secondary Navigation Link... - Tertiary Navigation Link
- Terfiary Navigation Link



3




Secondary Navigation Link...

Secondary Navigation Link...

3. Link state when the user is on that page
4. Sub Family Links
4


Breadcrumb Navigation

Breadcrumb trail appears at the family level and
below.
Home : Category :
Home : Category : Family : SubFamily :

Graphic Buttons

Buttons may have a rollover state and may also
have alt text containing the call to action text of the
Button Call To Action Here
button.
Call To Action

Call To Action

When buttons occur in progressive user input flows,
the primary button leading to the next step should
visually stand out in some way, and as with all
buttons they will also have a rollover state.
Previous

Text Links

Text hyperlinks will provide visual hover states, and may also
include alt text indicating the destination.
Onse core modo odit prat, venisl ullaoreet nonsequ isismodolore con utat ad
modolobor suscilis nulla feuguercipit lum volorti smodio core volorem eriure
dolortis dolor ad min ut nullumsan ea faccumsandit aciduis cillan henibh ercilla
corperit ullan heniam zzril ulputpat.
Link Destination Page Title Here
At lobore tat. Molore dolorpe riurem exer sim accum aliquam, suscilit iurem ea
faccummod dipsum dolobortie euis nim velis nullaore dionsed minciduis ecte
magna faccum in ut la corperci bla faccum vel eu feu feum nibh erilis eum autem
do enit in etuerilit lobor si bla facipsum ipsuscin henit lore mincill utpat, si.

Optional Graphic Text Labels and Images
Graphic text should be limited, and may be used in headings,
and touts when required by the visual design system. When
using images and in particular image text consider using
descriptive alt text.
Image

Image Description Here

Next


Graphic Text Element

Graphic Text Here

Flash Content

Flash content is used in
- Pictures of Health (TBD)
- Ingredients tool
- Six Signs of Health.

In order to view this rich media
content, you will need the
Macromedia Flash plugin.

26

Promotion and Content Tout Modules
Category-level bottom of page Promos.
Thumbnail

Product News

Thumbnail

Introducing Purina ONE® Natural
Blends. Carefully selected, highquality ingredients for Good Health
You Can See™, Naturally. Read
more about the exciting news!

Learn what’s in your
pet’s food and why.

Thumbnail

This interactive ingredients tool
is your guide to understanding
ingredients and product labels
More

Where to buy Purina ONE
Call To Action

For More about Natural blends
do to lorem ipsume delore sit.

External cobrand or subbrand touts should include the destination URL..
www.naturalblends.com

Offsite: www.naturalblends.com

Related Links

Related Links

• Nutrition for Cats
• The Nation’s Pets Are Living Large...Too
Large
• Life Long Purina® Study Reveals How to
Help Your Dog Enjoy More Healthy Years
• Ingredients Tool

• Cat QA
• Variable Related Link

Features Topics


The conditions listed below are the 10 most
frequently explored topics currently in our
library.

Variable cross-linking to content within the site can
utilize deleted links..

Similar to the related links module, featured topics may
showcase popular content within a section of the site (eg.
Vet Q A or A to Z Articles)..

1. Coccidia
2. Hiccups
3. Sneezing
4. Dog Houses
5. Pancreatitis
6. Chiggers
7. Conjunctivitis
8. Reverse Sneezing
9. Urinary Incontinence
10. Flea Allergy Dermatitis

27

Static testimonial tout modules.
Thumbnail

“ Testimonial text to be defined Sequam irilit loreet in utet irit nos eugait
atue vel. ” More
FirstName, Town, NJ

Rollover testimonial tout modules.
When designing rich media promotional modules such as for testimonials, a roll over state
would expand the module out over the page content. Rolling over will activate expanded
module. Rolling cursor away will collapse module to original state.
Thumbnail

State 1 text and photo tout for phase 1 launch

See what pet owners like
you are saying about
Purina ONE
More

State 2 rollover state with
optional link to view profile and
required link to more success
stories.

OwnerFirstName and PetName

See and hear what pet owners are saying about Purina ONE
“Lorem ipsum delor sit amet delfeugo. Nil sit del antellopur zilo nix
swottal lown del nicx.”Xer ilisi. Num velis etum dolorem venit wis nulla
feuisl ulput nos adiat. Duis dit ip et vulla atuerostie venim enit dolobor
se tat, qui blaorer ostrud tatie faccum ipsummy nummy niam zzriliquam
velisi. Onc rem distem pulto adhusse retrati linterfecit. Ro untilin terfint
illesce moenatil vivissa dienducit, scien det intisque tam praris, sedet
vem horbi satiam opubliae ere nos, utum sa nonertiaes! Simuribunt.”

Thumbnail

View Profile

More Success Stories

State 1 with audio. This may be for phase 2 or later when there are assets available.

Thumbnail

See and hear what pet
owners are saying about
Purina ONE
Listen


State 2 with audio automatically
playing.


illesce moenatil vivissa dienducit, scien det intisque tam praris, sedet
Listen

Thumbnail

View Profile

More Success Stories

28

Example of a rollover state for a testimonial module
Search

Log In : Register


Dog Care

Cat Care

Products


Home : Products
Dog Products

All Dog Products

Cat Products
ONE Can Make A Difference

Ud tisisi. Lessit eugue feu facil dolent loreet, sequat vel doloreUm veleniat
venim ipsummy nis nullaortin ullIn ea am dio od tatum iriustrud ent lut
iniat. Ut nos eugait nullum diam volobor perostrud del utpatin. Ud tisisi.
Lessit eugue feu facil dolent loreet, sequat vel doloreUm veleniat venim
• All Dog Products (16)
• Total Nutrition (5)
• Dog Treats (4)

La aliquatum
velenis nos

• For Puppies (2)
• For Seniors (2)
• Special Nutritional ail
Thumbn
Needs (8)

• Natural Blends (2)

La aliquatum
View Profile
velenis nos

Product News
Ingredients Tool
Where to buy

See what pet owners are
Thumbnail

saying about Purina ONE

Listen
Variable Promotion tam praris,
illesce moenatil vivissa dienducit, scien det intisque or Content Tout sedet

La aliquatum

More Success Storiesnos
velenis

More Info

More Info

Compare

Compare

Compare


More Info

29

Forms
Below is an example of general guidelines for form element structure
and behavior

Instruction coaching text in brand voice to briefly establish what the purpose or
goal of this page is.
Enter your contact information * Indicates a required
*First Name:
*Last Name:
*Street Address:
*City:
*State:
*Zip Code:
*E-mail:

TAB1

Lorem Ipsum

TAB2 Lorem Ipsum
eg. 123 Main Street, Apt. #1

TAB3 Lorem Ipsum

2

TAB5 Please select one

Not sure about your zipcode? Look it up.

TAB6 00000

3

eg. you@site.com

TAB7 Lorem Ipsum

Previous

Pet or Brand Image

eg. Springfield

TAB4 Lorem Ipsum

*Select your preferenceTAB8 U.S. Mail
TAB9 Email
for receiving future
TAB10 Not Interested
promotions from Purina:

1

4
TAB11

Next

5

1. Helper text appears adjacent to the form fields when necessary to better instruct the user
2. State Drop Down List as per United States Postal Service mailing regions, with the exception of the international military


address codes.

Alabama AL
Alaska AK
Arizona AZ
Arkansas AR
California CA
Colorado CO
Connecticut CT
Delaware DE
District of Columbia DC
Florida FL
Georgia GA
Hawaii HI
Idaho ID
Illinois IL
Indiana IN

Iowa IA
Kansas KS
Kentucky KY
Louisiana LA
Maine ME
Maryland MD
Massachusetts MA
Michigan MI
Minnesota MN
Mississippi MS
Missouri MO
Montana MT
Nebraska NE
Nevada NV
New Hampshire NH

New Jersey NJ
New Mexico NM
New York NY
North Carolina NC
North Dakota ND
Ohio OH
Oklahoma OK
Oregon OR
Pennsylvania PA
Puerto Rico PR
Rhode Island RI
South Carolina SC
South Dakota SD
Tennessee TN
Texas TX

Utah UT
Vermont VT
Virgin Islands VI
Virginia VA
Washington WA
West Virginia WV
Wisconsin WI
Wyoming WY

3. US Postal Service Zipcode look up service http://zip4.usps.com/zip4/welcome.jsp Opens in new browser window.
4. Users may check U.S. Mail and/or Email, but if the user checks Not Interested, the other two check boxes will be cleared.
6. The next step or primary button in a submission form should be differentiated from secondary buttons so that the primary next

interaction for the user to take is clearly visible on the form.

TAB 1-11 examples Note all form elements should have a logical and progressive tab order so that users may use thier keyboard

to progress to the essential form elements within each form and skipping secondary and non-essential form elements and links in a
form.

30

Error Message and System Feedback
Form Error Format

Instruction coaching text in brand voice to briefly establish what the purpose or
goal of this page is.
Enter your contact information * Indicates a required

a

We’re sorry, but we were unable to process your request.

Error message appears
below instruction
text and above form
element.

Please review and complete the field(s) indicated below.

b
Highlight fields and
labels which require
attention.

*First Name:
*Last Name:
*Street Address:

eg. 123 Main Street, Apt. #1

*City:

eg. Springfield

*State:

Please select one

*Zip Code:

Not sure about your zipcode? Look it up.

*E-mail:

eg. you@site.com

*Select your preference
for receiving future
promotions from Purina:

Next


Previous

U.S. Mail
Email
Not Interested

31


Wireframes

32

1.0 Home Page
Search

Log In : Register


Dog Care
1

Cat Care

Products


Healthy Tips for a Healthy Pets
Ud tisisi. Lessit eugue feu facil dolent
loreet, sequat vel dolore ullIn ea am dio od
tatum iriustrud ent lut iniat.
More Healthy Pet Ideas

2
3

Promo

4


Promo

Sign Up

• Help
• Site Map
• Contact Us

• Purina.com
• PurinaVets.com
• PetCentric.com



1. Rich media on the home page serves as a flexible promotion and
messaging space for featuring site content, seasonal content touts and
promotions. Users may click and explore the content. If there is no
activity within the page after x seconds then the modules may cycle
and rotate to reveal different featured content touts.
2. Navigation into each topic allows the user to see an iconic
representation of the story. Clicking on the icon will expand the area
revealing content module.
3. There are prominent promotion touts to feature promotions which
are important enough to always be visible on the home page. Clicking
on these promotions may activate the content associated with that
promo on the home page so that the user can interact with the content
on the home page before clicking into a call to action linking into a
deeper area of the site content.
4. The News Letter module and form element is exposed as a global
emenet in the footer. Users may sign up from here or they may also
click on the “more” link in the tout text to go to a landing page where
they can read more about the newsletter, see a sample newsletter
and sign up. Note when a user is authenticated and the system
recognizes that they have already registered for this newsletter, this
module may be hidden or replaced with another message or tout.
5. Take The PurinaOne 30 day challenge is a featured global
navigation element, which may incorporate experiential animation to
draw attention to it across the site.

And when ever flash content is encountered a placeholder notice
informing the user that they would need flash to view that content.
Any non-essential flash elements on category pages may be replaced
or ommitted for the non-flash user experience. TBD with Interaction
Design, Visual Design and Technology.

NOTE Users who do not have the Flash Plugin will enter the website
and be presented with a non-flash variation of the home page.
There may be a global footer notice regarding downloading flash.

33

5

pURINA | PurinaOne.COM Interaction Design | V3.0 | 5 JUne 2006

Dog and Cat Care

34

2.0 Dog Care Category Page
Search

Log In : Register


Dog Care

Cat Care

Products


Dog Care Guide

An invaluable aid in assessing your
dog’s behavior and appearance, this
guide can help you make a difference in
your dog’s overall wellness.
Purina Experts QA
Tap into the expertise of the Online Veterinarian and our Pet
Nutritionists. Ask questions, find answers and read what other
pet owners are asking about thier pets.
More

Thumbnail

1

Featured Question
“I need a food for my dog that will make her gain weight. I currently feed her Purina
ONE and she gets about 4 cups per day. I can’t get her to eat more and she is too
skinny. She is a German Shepard about 70 pounds. I’ve taken her to the vet and
she doesn’t have any parasites. She is a very picky eater, even though she doesn’t
get table scraps. Is there anything else I can do?” Read Dr. Horowitz’s reply
See all questions about dogs | Ask the Vet a Quesiton

A to Z Library
Read articles on a wide range of important pet health issues,
and see what other dog lovers are curious about by consulting
our list of most frequently explored topics.
More

Thumbnail

Featured Topics: The conditions listed below are the 10 most frequently explored
topics currently in our library.
Enter your dog’s name
to get started:

Next

Dog Care Tools
Pet wellness evaluation tools, quizzes, will educate you about
common canine ailments and help you assess whether your dog
may be a candidate for professional care.
More

Thumbnail

Featured Tool: Try the Purina One Visible Results Plan and learn what you can do
to help make a difference in your Dog’s life. More
1. Coccidia
6. Reverse Sneezing
2. Hiccups
7. Growth Rate
3. Chiggers
8. Pancreatitis
4. Conjunctivitis
10. Sneezing



Lorem ipsume delor sit amet del feugo allt els nbit lkjh andoiuh
anas;dlkjfh nas;lkjhf alkjh ant,s
More

Thumbnail

Promo

Thumbnail

Thumbnail

Call To Action


Sign Up

Lorem ipsume delor sit amet del feugo allt els nbit lkjh andoiuh anas;dlkjfh
nas;lkjhf alkjh ant,s

Promo

Thumbnail

Call To Action

• Help
• Site Map
• Contact Us

Promo
Call To Action

• Purina.com
• PurinaVets.com
• PetCentric.com


Category landing pages contain an overview of the content within a
section. This format may be used for both Dog and Cat care.
1. Each family section within the category has a descriptive tout, with a
primary call to action and optionally secondary calls to action into that
family section.
2. Each family section may also feature content within the family
seciton to interest the user and draw them into that area.

35

2

2.3 Purina Experts Family Page
Search

Log In : Register


Dog Care

Cat Care

Products


Home : Category :

Purina Experts

Purina Experts...
- Online Veterinarian
- Pet Nutritionist

Introduction text about purina experts
and what can be found here.

Dog Care Tools
A to Z Library

Online Veterinarian


Got a specific question about your pet’s health? Dr. Debbie Horwitz, our online
veterinarian, has seen it all. Browse our QA archive and you can submit
questions directly to Dr. Horwitz for a personalized response.
More

Thumbnail


Pet Nutritionist
Highleve synopsis of what is in the Purina Nutritionist section tout goes here.
Susto ea ad deliquipit adigna facidunt praestin ut acin essenisim zzrit acincil il
ulput ipsum quat ullandre con vulla feuis numsandrem dolore tis nim doluptatem
More


Sign Up

• Help
• Site Map
• Contact Us

Thumbnail

• Purina.com
• PurinaVets.com
• PetCentric.com



The Pet Experts family page is an ideal location for the addition of
future “expert” content such as webcasts, video and rich media cotent
from guest pet experts such as Warren E, et al. This note is here as a
reference for consideration in content enhancements post launch of the
redesign of this site.

36

2.3.1 Online Vet Sub Family Page
Search

Log In : Register


Dog Care

Cat Care

Products


Home : Dog Care : Purina Experts :

Online Veterinarian

Purina Experts...
- Pet Nutritionist

Got a question about your dog’s
health? Dr. Debbie Horwitz, our online
veterinarian, has seen it all.

Dog Care Tools
A to Z Library

Browse our QA archive to see what
advice Dr. Horwitz has offered other pet
owners. You can even submit a question
directly to Dr. Horwitz for a personalized
response.

Related Links
• Cat QA


Dog QA

You and Your Vet

Ask A Question

About Dr. Horwitz

Featured Question

Danielle P. and Ethel the dog ask... “I have a 5-month-old Retriever/
Shepherd puppy that I am currently feeding 2 cups of Purina ONE Puppy
Growth Development food, twice a day. She is 40 pounds. Is that the
correct amount of food to feed her?”
Read Dr. Horowitz’s Reply


Browse the Dog QA Archive
Adoption Breeding

General

House Breaking Problems

Behavior Interaction

Grooming

Safety

Diet

Health

Adoption Breeding
• Adoption Facts
• Breeding Information


top

Behavior Interaction
• Changing Behavior
• Children and Dogs
• House Soiling
top


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• Help
• Site Map
• Contact Us

• Purina.com
• PurinaVets.com
• PetCentric.com


37

2.3.1.2 Vet QA Topic Sub Family Page
Search

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Dog Care

Cat Care

Products


Home : Dog Care : Purina Experts : Online Veterinarian

Feeding Your Dog

Purina Experts...
- Pet Nutritionist

1 My Lab Puppy is about 1year old and she eats really fast. What could be the problem?

Dog Care Tools

2 When should I switch my 1-year-old puppy to one meal per day?

A to Z Library

3 My dog is a three year old Bichon who will only eat dry cat food and will also eat table scraps like chicken. Is this a
healthy diet for him? I got him as a gift at about 1 year old and was never told of his eating habits.


4 How much food should a two year old dog that weighs 40 lbs be eating a day, usually a combination of dry and
canned food?

Related Links
• Cat QA

5 Is a processed dog food better than a raw meat and bone diet? If so, why?
6 How can I get Great Dane to gain weight? I’ve have tried everything since I got him a year ago! He looks like I
starve him! Someone mentioned enzymes? He was a show dog - does that have anything to do with it?
7 I just adopted a 2 yr old St Bernard. How much Purina ONE should I feed?
8 My dog is always hungry. I have a 2 yr old Border Collie, I feed him twice a day but he is always hungry and he eats
very fast. He tends to gain weight so I feed him a weight management food but he is still hungry, what can I do about
it?


9 Is it safe for dogs to eat any type of bread like wheat bread?
10 What can I give my black Labrador Retriever for his joints? He is 7 years old.


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• PurinaVets.com
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38

2.3.1.2.x Vet QA Detail Page
Search

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Dog Care

Cat Care

Products


Home : Dog Care : Purina Experts : Online Veterinarian : Diet

Print

Diet

Email

Purina Experts...
- Pet Nutritionist
Dog Care Tools

Danielle P. asks... “My dog is a three year old Bichon who will only eat dry cat food and
will also eat table scraps like chicken. Is this a healthy diet for him? I got him as a gift at
about 1 year old and was never told of his eating habits.”

A to Z Library

Dr. Horowitz Says... “The best diet for any dog is one that is formulated especially for
their age and lifestyle. Purina ONE Total Nutrition adult formulas such as Chicken
Rice Formula, Beef Rice and Lamb Rice all offer complete and balanced nutrition
for adult dogs. Cat food tends to be higher in protein and calories and would not be
a preferred diet for a dog. Table food such as chicken is not complete and also not
recommended as a sole food. Slowly trying to get your dog to eat a commercial dog food
would be best.”
See more questions about Diet: Feeding Your Dog

Related Links
• Cat QA


Ask the Vet a question


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• Contact Us

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• PurinaVets.com
• PetCentric.com



39

F2.3.1.1 and F.3.3.1.1 Ask The Vet Flow
F2.3.1.1 F3.3.1.1 Ask a Vet Flow
Continue
from: x.x
Variablepage
origin

A

F.2.3.1.1
Ask The Vet

Data Valid?
Yes
ConcurrentSet

No

Question

Present Error(s)

F.2.3.1.2 Email
SentConfirmation

Vet receives question, replies
and submits for approval.

Stakeholders (Client,
Legal, et al) review answer,
make edits and submit to
webmaster.

0.0
Email Confirmation

Returnto[variable
page name]

Webmaster posts reply to
site, and an email to the
initial user who asked the
question is sent with a link
to the answer online.

Continue
to: x.x
origin page

Questionand
Answer
0.0
Email Alert


F2.3.1.1 and F.3.3.1.1 Ask The Vet Flow The user submits a
question via the Ask A Vet page(s).
The User’s Name, User’s Email Address, Pet Name, Question Text, Pet
Type (Dog or Cat), Topic (drop down menu topics include FOR DOGS:
Adoption Breeding; Behavior Interaction; Diet; General; Grooming;
Health; House Breaking Problems; Safety, Other. FOR CATS:
Behavior Interaction; Health; Diet; Litter Box Habits Problems;
General; Grooming; Safety; Other).
NOTE If user enteres flow from Cat or Dog Care sections, the
appropriate pet type is presented..

40

2.3.1.1 Ask A Vet Form
Dog QA

Ask A Question

You and Your Vet

About Dr. Horwitz

Ask our online Veterinarian a question

Enter your question for Dr. Horwitz below. Once you have submitted your
question, be sure to check the Online Vet page regularly. That’s where
each week we highlight questions from PurinaONE.com visitors like you.
Your question could be among them!
Before asking your question, consider consulting our Dog Care A-Z
Library or Cat Care A-Z Library, each of which contains an extensive
collection of articles and other valuable pet care information. Also check
the Dog QA or Cat QA archives to see if your question has already
been asked, and answered by Dr. Horwitz.
Enter information below * Indicates a required
You have 500 characters

*Ask your question:

*First Name:

Lorem Ipsum

*Last Name:

Lorem Ipsum

*E-mail:

Lorem Ipsum

eg. you@site.com
Submit

2.3.1.2 Ask A Vet Form Confirmation
Dog QA

Ask A Question

You and Your Vet

About Dr. Horwitz


Thank you for submitting your question.
We will make every effort to try to respond to your inquiry in a timely
manner. Please note that due to the unpredictable volume of questions
our online Veterinarian team receives, we cannot guarantee a response.
As always, we recommend you consult your veterinarian immediately in
case of an emergency.
Ask the vet another question

41

2.3.1.4 You and Your Vet Editorial
Dog QA

Ask A Question

You and Your Vet

About Dr. Horwitz

You and your Vet

We believe that well informed people take better care of their pets.
In addition to information which we provide online, working with your
Veterinarian is the best source of health advice for you and your individual
pet.

Thumbnail

A good veterinarian will help you with many different concerns you may
have about your pet from the appropriate diet, their general health and any
behavioral problems you may experience with your pet.

Related Reading
• Choosing a Vet
• Working with your Vet

2.3.1.3 About Dr. Horowitz Bio
Dog QA

Ask A Question

You and Your Vet

About Dr. Debbie Horowitz, D.V.M

I decided early on to make pet behavior my professional specialty. I have
had a referral practice for behavioral problems in companion animals
since 1982. Located in St. Louis, my practice is affiliated with Associated
Veterinary Specialists, a veterinary referral facility.

About Dr. Horowitz

Thumbnail

I regularly lecture about pet behavior and have addressed the North
American Veterinary Conference, the American Animal Hospital
Association’s annual meeting, the American Veterinary Medical Association Annual Convention,
and the British Small Animal Veterinary

Dog Dilemma? Cat Quandary?
Ask Dr. Horwitz a question


Note that the Bio content structure may also be applied to 2.3.2.1 About
the Nutritionist

42

2.3.2 Online Nutritionist Tabbed Family Page
Search

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Dog Care

Cat Care

Products


Home : Dog Care : Purina Experts :

Pet Nutritionist

Purina Experts...
- Pet Nutritionist

Our teams of experienced pet nutritionists work with other pet care
experts around the world to develop products that help dogs and cats
live long and healthy lives.

Dog Care Tools
A to Z Library

Related Links
• Nutrition for Cats
• The Nation’s Pets Are Living Large...Too
Large
• Life Long Purina® Study Reveals How to
Help Your Dog Enjoy More Healthy Years
• Ingredients Tool

Nutrition for Dogs

About [Name here]


The Role of Vitamins and Minerals in the Diet of Dogs

Variable Editorial Topic here Faccumsa ndipsustio diamet, si ea con ullan henis nonsequat. Te min ero exeros
adit luptat. Vulluptatue eu facinim zzrit eugiam dolor sustrud magna facip et, velent ullum et autpat, consent
prat nonsequam irilla consequisl eugiamcons delit amconseIfec obut inprae nossultuius aut vit ocam ius
hostiam octario, quam ad diu esse tanum dii sua posum fuis con Etraest et L. Ivid cus vidit venam pro es bon
Itasdam potilic aectum fue etrit, C. Rudet postra, omnin hor alabent, mo cente quam eteris. Si inatid inequidefex
speremulabem es, quam nonvest? quiustr icupiesid Cat furbeni seres con vide ocae pris essil commovis rent.
Catum pris, cone omnon adhuit; ne furor ad intiam quero conum tam Patior quis? P. Facit.


Hilis nocchilis; nors bonost nos condi pro, nonfit; hebatque iae facertiam ponditurs egernihint? Oltod con Etre
incles vivider ortestrebem atus obussa conducerox norioru ntrisso ludampe rficia L. Avolus, senicaes sulum
aurnume aure peria? Nam, nones anunum ad cam destioc cidiemqui patus, ocast L. Itandam ublicid ierorum
prorterfic me castust inique orsulic ividest in iaetimistis M. Habus ad se it, nos artu culius servid nos horaelintem
estiamquam sente, stressed medo, porae furarbit. more

Recommended Reading
• Purina’s Large Breed Puppy Formulas Help Manage Growth Rate
• Importance of Balanced Nutrition for Your Dog’s Health


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• Site Map
• Contact Us

• Purina.com
• PurinaVets.com
• PetCentric.com


Possible New Articles to relate to this page
Importance of balanced nutrition for health – Dog, Cat
Importance of appropriate level of exercise – Dog, Cat
Dental Health/Care – Dog, Cat
Obesity risks to health – Cat (there’s already one for Dog)
First Aid – Dog, Cat
Disaster/Emergency Preparedness – Dog, Cat

External Sources for content
http://dels.nas.edu/banr/cd_dog_vit.html

Possible Related Links
The Nation’s Pets Are Living Large...Too Large
LINK http://www.purina.com/science/research/PetsLivingLarge.aspx
Life Long Purina® Study Reveals How to Help Your Dog Enjoy More
Healthy Years
LINK: http://www.purina.com/science/research/DogMoreYears.aspx
Purina’s Large Breed Puppy Formulas Help Manage Growth Rate
LINK: http://www.purina.com/science/product/LargeBreedPupForm.
aspx

43

Phase 2 for Online Nutritionist Interactive Video DetailPage
Note this is a concept for consideration for future content development in phase 2 post
launch of the redesign of PurinaOne.com IT IS TBD
Our teams of experienced pet nutritionists work with other pet care
experts around the world to develop products that help dogs and cats
live long and healthy lives.

Nutrient Requirements
for Dogs

The Role of Vitamins
and Minerals in the Diet
of Dogs

Importance of balanced
nutrition for health


close captions

44

2.1 Dog Care Tools
Search

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Dog Care

Cat Care

Products


Home : Dog Care :

Dog Care Tools

Purina Experts

Introduction text about tools and what
can be found here.

Dog Care Tools...
- Six Signs of a Healthy Dog
- Visible Results Plan
- Wellness Quizzes
- Dog Breed Selector
A to Z Library for Dogs

Six Signs of Health


Learn about the Six Signs of a Healthy Dog tout goes here. Susto ea ad deliquipit
adigna facidunt praestin ut acin essenisim zzrit acincil il ulput ipsum quat ullandre.
More

Thumbnail

Related Links
• Cat Care Tools

Visible Results Plan
Try the Purina One Visible Results Plan and learn what you can do to help make a
difference in your Dog’s life. More
Enter your dog’s name
to get started:

Thumbnail

Next


Wellness Quizzes
Take our Dog Fitness Quizzes and familiarize yourself with health conditions that
may be common to your dog and you may more readily identify signs that he may
need professional veterinary care tout goes here.
More

Thumbnail

Dog Breed Selector


Want to learn more about different dog breeds? Find detailed information on
each dog’s personality, body, and coat. View a side-by-side comparison guide to
compare the selected dogs. tout goes here.
More


Sign Up

• Help
• Site Map
• Contact Us

Thumbnail

• Purina.com
• PurinaVets.com
• PetCentric.com


45

Notes about tools on PurinaOne.com
Note that this interaction design documentation outlines the general page structure for the team to adapt existing content into.
The following are a list of links to existing tools which we may refer to the exisitng site for the basic interaction design and body content which can
be adapted into this basic tool page structure.
Dog Care
http://purinaone.com/dogcare_health_signs_flash.asp
http://purinaone.com/dogcare_breed_selector.asp
http://purinaone.com/dogcare_cond_atoz.asp
Cat Care
http://purinaone.com/catcare_health_signs_flash.asp
http://purinaone.com/catcare_breed_selector.asp
http://purinaone.com/wellness/default.asp?catdog=cat
The following links to the breed selector pop up windows may receive some minor branding and design enhancements which may be limited by the
Active Decisions style guide limitations. TBD
Dogs
http://sy.adiho.com/ASA/Controller?adi_hasScript=1_AD_195R22=86adi_scriptSID=46499876D408A3E17C9B6049A2AD437Fsysid=43appi
d=9901
Cats
http://sy.adiho.com/ASA/Controller?adi_hasScript=1_AD_195R22=80adi_scriptSID=A43295BD210D34F168E0F2B777984103sysid=43appi
d=9902


Products
http://purinaone.com/products_tool.asp

46

2.1.2 Six Signs of Health
Search

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Dog Care

Cat Care

Products


Home : Dog Care : Tools :

Print

Six Signs of a Healthy Dog

Email

Purina Experts

There are Six Signs of a Healthy Dog and Purina ONE® is formulated to deliver all six.
The focus for optimal health is different between puppies, dogs and senior dogs. Find out
more about your pet’s optimal health with these helpful tips from Purina veterinarians.

Dog Care Tools
- Wellness Quizes

Related Links
• Six Signs of a Healthy Cat



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• Contact Us

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• PurinaVets.com
• PetCentric.com



47

2.1.1 Wellness Quizzes Detail Page
Search

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Dog Care

Cat Care

Products


Home : Dog Care : Tools :

Print

Wellness Quizzes

Email

Purina Experts

You know that your dog relies on you for many things, including
shelter, food and your care. Your dog also depends on you to help
him maintain good health. By familiarizing yourself with health
conditions that are common to your dog, you can more readily
identify signs that he may need professional veterinary care.

Dog Care Tools
- Wellness Quizes

Thumbnail


Select a Quiz
• Arthritis
• Canine Lower Urinary Tract Health
• Chronic Kidney Failure
• Dental Health
• Diabetes Mellitus
• External Parasites
• Internal Parasites
• Obesity


Sign Up

Quiz Format: The Wellness Quizzes
breakdown these health conditions into
two categories:

Related Links
• Six Signs of a Healthy Cat

Signs Behaviors: These are visual
cues or behaviors exhibited by your dog.
Risk Factors: These concern your dog’s
environment and health history.

• Help
• Site Map
• Contact Us


• Purina.com
• PurinaVets.com
• PetCentric.com



NOTICE
The Wellness Quizzes are designed to offer general information regarding pet health. They are not intended to
diagnose illness or to be used as substitute for qualified veterinary care. It is important to maintain your pet’s routine
veterinary care and to consult your veterinarian if your pet shows signs inconsistent with good health.

We recommend that the Wellness Quizzes interaction change as
follows: Remove the pop up disclaimer and instead the disclaimer
about the quizes should be globally visible on in the footer of all pages
of the quiz, and should be visibly asserted on the results page of the
quiz.
For the format and contents of each individual quiz refer to the exisiting
website.
Note that this basic page structure can also be applied to 2.1.4 Breed
Selector Landing Page

48

2.2 AtoZ Library
Search

Log In : Register


Dog Care

Cat Care

Products


Home : Dog Care :

AtoZ Library for Dogs

Purina Experts

If you’re curious about an aspect of canine health—
behavioral, physical, or nutritional—you’ve come to the right
place. The A-Z Library is a comprehensive source of articles
by dog experts, covering a range of topics relevant to all life
stages. Subjects are arranged alphabetically; simply click a
letter to search for the subject you’re interested in.

Dog Care Tools

Thumbnail


Features Topics

library.

This information should not be used to diagnose or treat your
dog. Always check with your veterinarian if your dog exhibits
symptoms that are inconsistent with the signs of good canine
health.

1. Coccidia
2. Hiccups
3. Sneezing
4. Dog Houses
5. Pancreatitis
6. Chiggers
7. Conjunctivitis
8. Reverse Sneezing

Choose a Topic
ABC

DEF

GHI

JKL

MNO

PQR

STUV

WXYZ

ABC

Related Links

• Aging: Signs and Symptoms
• Anterior Cruciate Ligament Rupture
• Arthritis: Rheumatoid

• AtoZ Library for Cats

• Bacteria Oral Disease
• Bad Breath: What are the common causes in cats dogs?
• Bloat (Gastric Dilatation Volvulus)
• Bone Cancer
• Bone Fractures


• Cataracts
• Chiggers
• Coccidia (Coccidiosis): A Cause of Diarrhea
• Colitis
• Conditions Leading to Obesity
• Conjunctivitis
• Crates
Top



Sign Up

• Help
• Site Map
• Contact Us

• Purina.com
• PurinaVets.com
• PetCentric.com


This page format can be applied to both the Cat and Dog AtoZ library
family pages.
The alphabetical list of links uses anchor links to navigate the list, and
top links in each section of the list returns the user back to the top of
the page.

49

2.2.1.x AtoZ Article Detail Page
Search

Log In : Register


Dog Care

Cat Care

Products


Home : Dog Care : AtoZ Library

ABC

DEF

Print

GHI

JKL

MNO

PQR

STUV

WXYZ

Weight Reduction Diets

Email

Purina Experts
Dog Care Tools

Holly Frisby, DVM, MS
Veterinary Services Department, Drs. Foster Smith, Inc.


Essential to a good weight reduction program is reducing the calories fed, but
how much? Most weight loss protocols for dogs recommend feeding 75% of
the energy needs your pet would need when he is at his ideal weight. There
is extreme variability (up to 20%) in the actual energy of pets of the same
weight, since their activity level can vary greatly. For this reason, the dog’s
response to the weight reduction program is monitored and adjustments made
as necessary.

Features Topics

library.

Regular food or diet food?
There are two basic ways to cut down on calories. One is to feed less of the
food the dog is currently eating. The second is to switch to special weight
reduction diets. And of course, with either way, table scraps should be eliminated. Treats should be restricted and if any
are used (e.g. for training) they should be low-calorie.
Regular food or diet food?
There are two basic ways to cut down on calories. One is to feed less of the food the dog is currently eating. The second
is to switch to special weight reduction diets. And of course, with either way, table scraps should be eliminated. Treats
should be restricted and if any are used (e.g. for training) they should be low-calorie.
There are several advantages to feeding a balanced commercial weight reduction diet. First, weight reduction diets
are generally high-fiber, low-fat diets which have a low energy density and allow a greater loss of body fat than simply
feeding smaller amounts of a high-fat diet. This is because fat contains over twice as many calories as protein and
carbohydrates and low-calorie dense foods tend to produce satiety (a feeling of being full) at a lower level of calorie
intake. In addition, more energy is used in digesting and absorbing low-fat, high-fiber diets. Finally, by reducing the
amount of the food currently being fed, you are also decreasing the level of protein, vitamins, minerals, etc., the dog is
receiving.

1. Coccidia
2. Hiccups
3. Sneezing
4. Dog Houses
5. Pancreatitis
6. Chiggers
7. Conjunctivitis
8. Reverse Sneezing

Related Links
• AtoZ Library for Cats


References
Ackerman, L. Skin and Haircoat Problems in Dogs. Alpine Publications, Loveland CO; 1994.
Griffin, C.; Kwochka, K.; Macdonald, J. Current Veterinary Dermatology. Mosby Publications, Linn MO; 1993.
Scott, D.; Miller, W.; Griffin, C. Muller and Kirk’s Small Animal Dermatology. Saunders, Philadelphia PA; 1995.


© 2006 Foster Smith, Inc.
Reprinted as a courtesy and with permission from PetEducation.com

ABC

DEF

GHI

JKL


Sign Up

MNO

PQR

• Help
• Site Map
• Contact Us

STUV

WXYZ

• Purina.com
• PurinaVets.com
• PetCentric.com


This page format can be applied to both the Cat and Dog AtoZ library
family pages.
The alphabetical list of links uses anchor links to navigate the list, and
top links in each section of the list returns the user back to the top of
the page.
Note if the number of articles is going to increase substantially then a
new interstitial family pages used to group large subtopic categories
may be needed for this design. This is dependant upon the nature of
the content that is syndicated for this redesign.

50

When Less is More

2.4a Healthy Weight Management
Search

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Dog Care

Cat Care

Products


Home : Dog Care

Healthy Weight Management For Dogs

Igna feummy nim illutpat autem nos do odionullan ea feumsandrer si eugait am, sum ilit niat accum quat. Tin
henim vendit lor si tat. Vulpute mod ent ute delit praestrud moloreetue mod ming el enis aut ea feumsandrer si
eugait am, sum ilit niat accum quat
What is Your Dog’s Body Condition ?

Nutrition Know-How

1

Ideal Body Condition

2

Ribs easily palpable, with minimal fat covering. Waist easily noted, viewed from
above. Abdominal tucked up when viewed from side.

Move the slider to the image which most closly matches your pets Body Condition

3

Top View
Did you know ...

Feel Ribs

Maintaining you dog at an ideal body condition could literally extend
its life span by 15 per cent

Side View

Want to learn more ?

Waistline

Use the Visible Results Plan

Purina ONE® Large Breed Healthy Weight

Short Descriptoion aliquatum velenis nos aliquatum
velenis nos a aliquatum velenis nos aliquatum velenis
Compare
Learn More


Sign Up

• Help
• Site Map
• Contact Us

• Purina.com
• PurinaVets.com
• PetCentric.com

Tactical ideas and notes about Healthy Weight Management


1 - Simple assessment quiz for cats and dogs, which result educate the user and link to the
Wellness Wizard

2- Result will show dynamically in this area

3- Content form Purina Body Condition System
Use as a reference Dog Body Condition System and Cat Body Condition System

51


File name: 2002115165349_448Proceedings-final
File path: Belvedereinteractive7PurinaPurina_ONEInteraction_Design_and_CopyCopyresourcesvet_resources
At the end of the document

52


File name: 2002115165349_448Proceedings-final
File path: Belvedereinteractive7Purinaina_ONEInteraction_Design_and_CopyCopyresourcesvet_resources
At the end of the document

53

2.4b Healthy Weight Management / Resources
Search

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Dog Care

Cat Care

Products


Home : Dog Care

Healthy Weight Management For Dog

Igna feummy nim illutpat autem nos do odionullan ea feumsandrer si eugait am, sum ilit niat accum quat. Tin
henim vendit lor si tat. Vulpute mod ent ute delit praestrud moloreetue mod ming el enis aut ea feumsandrer si
eugait am, sum ilit niat accum quat
What is Your Dog’s Body Condition ?

1

Nutrition Know-How

When Less is More
Extract form the Life Long Purina Study ... molorpe rcillan et inci tet init, vullan
utpatinis et pratum vendreros duisisc iduisi.

Minerals
2

Esed dolore eniatio ex el dolortisi.
Lor sim dolore vel ute tincin ut la ad delit volor sum nonsenim incillaorem
venim volutem veliquat autat praessi tionullandre conse et am iliquatem ip
v Lor sim dolore vel ute tincin ut la ad delit volor sum nonsenim incillaorem

3

Vitamins

Suggested Readings

Proteins

Add to your pet’s life and life to his years
Extend dogs life span
Portion Primer Article

Want to learn more ?

Fibers

Use the Visible Results Plan


Sign Up

• Help
• Site Map
• Contact Us

• Purina.com
• PurinaVets.com
• PetCentric.com

1 - Content form the Life Long Purina Study:

Extend dogs life span

http://purina.com/science/research/DogMoreYears.aspx

File Path : Belvedereinteractive7PurinaPurina_ONEInteraction_Design_and_Copy
Copyresources


2 - Dog and Cat Food pyramid
Includes DHTML rollover state showing target nutritional value

File Name : Extenddogslifespan
Portion Primer Article TBD

3 - Articles and visuals linking extra weight with future medical conditions:

Creative, inspiring articles not only about ways to keep the program interesting to you and
your pet but also about more holistic topics TBD

Add to your pet’s life and life to his years

Testimonials TBD

File Path : Belvedereinteractive7PurinaPurina_ONEInteraction_Design_and_ Copy
Copyresources
File Name : AnEasyPillToSwallow

54

Food Pyramid / rollover state
Log In : Register

Search


Dog Care

Cat Care

Products


Minerals

Vitamins

Proteins

Fibers

Minerals


Minerals are
importing in your dog
diet because ...el enis aut
ea feumsandrer si eugait am,
sum ilit niat accum qua .
Purina ONE includes minerals in all dog
food formulas

Vitamins

Proteins

Fibers

55

F2.1.1 Visible Results Plan Flow
F2.1.1
Visible Results Plan Flow
Continue
fromvariable
origin

CS2.1.1

2.1.1
Visible Results
Plan

2.1.1.x
1.0
1.0
VariablePlan
Money
Money
InputForm(s)

Data Valid?
Yes
No

Fx.x
30 Day Challenge Flow

2.1.x.1
1.0
1.0
Visible
Money
Money
Results Plan
Result

Variable Utility Links
Save Plan
Present Error(s)
Fx.x
Registration


F2.1.1 The Visible Results Plan is an interactive tool that allows pet
owners to generate a list of resources which may be related to thier
pet. Users can answer specific questions about their pet to determine
an overall profile. Based on the user input a page will be dynamically
generated to provide links to relevant content, tips and suggestions
for that pet, and may also recommend products, provide additional
information about the pet breed. Note that a disclaimer / instruction
should be included in the content about always consulting a qualified
veterinarian.

F12
Email This
Page Flow

Printable
Page

which section the user enters this flow. For example if the user is in Cat
Care/Tools/Healthy Pet Plan the form defaults preselect Pet Type=Cat.

Questions may include:
• Pet Type (Cat or Dog): logic will point to all relevant pet type content.
• Pet Name
• Gender (Male or Female)
• Spayed or Neutered? (Yes or No)
• Breed: logic will further narrow relevant content specific to breed
(purebreds or mixed breeds). For example, based on animal type and
breed show links to articles about breed related issues. (general breed
groups include: Herding, Hound, Non-Sporting, Sporting, Terrier, Toy,
Working. TBD consider menu behavior for the breed selector and how
simple or complex this may need to become to address accuracy in the
results)
• Pet Age (Birth Date): logic will further narrow relevant content specific
to age. For example, based on animal type and age show links to
articles about age related issues.
• Pet Height: (inches) TBD May consider more general “size” such as
Cat=Small, Medium, Large; Dog= Toy, Mini, Standard, Large.
• Pet Weight: (Pounds) TBD logic will further narrow relevant content
specific to weight. For example, based on animal type, age, breed and
weight show links to articles about healthy weight related issues. Note
that this question may be contingent upon other parameters such as
breed and age.
• Outdoor, Indoor or Both Indoors and Outdoors
• Activity Level (Dogs= 1. Heavy - daily, and more than a walk. May
need to run free. 2. Regular - daily walk or two but more than just out
to the street and back. 3. Minimal - not a lot of exercise is required, but
some is needed; Cats= 1. Calm 2. Energetic 3. Excitable)
CS2.1.1 This conditional selector pre-selects Dog or Cat based on

56

Example of an ideal customer use case scenario - Visible Results Plan
scenario

Elizabeth Danielle Porter (EDP) owns a 3 year old
Labrador Retriever named Eddie. Elizabeth has noticed
that Eddie seems to be putting on a little extra weight
and generally seems to be less healthy than he could be.
Elizabeth also has a six year old American Shorthair cat
named Ethel who seems a bit under weight these days,
and has terrible hairball issues.

awareness

Elizabeth explores PurinaOne.com, looking at product information and pet care
content. She decides to use the Visible Results Plan which generates a plan of action for Eddie. She likes the suggestions, encouragement and ideas on how to help
Eddie reach his ideal health for his breed, age, etc. She saves the plan and enters
into the 30 Day Challenge....
PurinaOne
Home Page

Visible Results
Plan

Visible Results
Plan Result

VariablePlan
1.0
1.0
Input Form
Money
Money

SavePlanand
Enroll in 30
DayChallenge

trial

Elizabeth receives a welcome email which encourages her to transition Eddie gradually to PurinaOne. Optionally for Phase 2, each week she receives encouragement
emails with helpful tips at each stage of the challenge. She is also encouraged to
submit a photo and add entries about Eddie’s progress into the challenge diary.

Phase 2

Week 4 Email

Week 3 Email

Week 2 Email

Week 1 Email

Submit
Success Story
and/or Join
the“OneCommunity”


Congrats Email

SubmitImage
/ Score Card
Entry

SubmitImage
/ Score Card
Entry

SubmitImage
/ Score Card
Entry

SubmitImage
/ Score Card
Entry

loyalty

Elizabeth receives a congrats email and is encouraged to explore the
Pictures of Health Community. She explores some of the pet profiles
on the Pictures of Health Map. She sees a cat success story about
improvements with “Hair ball” issues. She considers feeding Ethel
the cat PurinaOne food as well, and decides to enter a pet profile for
Ethel as well.
As time goes by she sees continued improvement in the over all health

Welcome Email
SubmitImage
/ Diary Entry

of Eddie and Ethel. Optionally for Phase 2, she receives monthly
emails with relevant tips, and announcements of new content (eg. for
future development may include webcasts with pet experts hosted on
PurinaOne.com). She receives one email announcing that Eddie will
be the Picture of Health Community “Pet of the Day”. She gets an
invite / announcement about Eddie’s feature, which she forwards to
her friends and family.
Phase 2

Pictures of
1.0
1.0
HealthComMoney
Money
munity

Submit Idea

Pictures of
Health Map

Submit Pet
Profile
(Ethel the Cat)

Monthly Email,
Anniversary, Pet
Birthday,Promos,
etc....

Note: This flow represents a proposal for an ideal Visible Results Plan user case
scenario. This may or may not be feasible for phase one of this project based on
access to syndication of content, and technical limitations for implementation with the
current project scope. However this may be used as a reference for current or future

57

2.1.1 Visible Results Plan - Step 1
Search

Log In : Register


Dog Care

Cat Care

Products


Home : Dog Care : Tools

Step 1

Step 2

Introduction Enter your pet’s info

Pet Habits and Health

Step 3

Body Condition

Step 4
Results

Visible Results Plan

Description and benefit statement of tool. Augue feum deliquat in endit lam dolore dit, commy
nullam duis nim nullut prat praesenisis commy nullam duis nim nullut prat praesenisis commy
nullam duis nim nullut prat praesenisis commy.
Start by entering us some information about your pet.

* Pet’s Birth Date :
* Pet’s Name
* Gender:

.

mm

/

dd

/

yyyy

* Indicates a required field

EG., January 1, 2006 = 01 / 01 / 2006
If you’re not sure of the date, enter your best guess

Calimera
Please Choose

Next





58

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