1. Remarketing is a simple way to connect with users, based on their past
interactions with your website.
Imagine you’re a travel company, and you’re trying to excite users during the
holiday season about deals to tropical Caribbean destinations. Users may come to
your website, browse the offers and think about booking a trip, but decide that
the deal is still not cheap enough. Then, they continue to browse the web. If
you later decide to offer discounted deals to the Carribean, how do you reach
these users who have already expressed interest in travelling there?
Set Up
You can easily set up and create a remarketing campaign through the new
’Audiences’ tab in AdWords. A remarketing campaign allows you to take advantage
of the same features and reports you can use today in AdWords - it’s just a new
way to reach the best audience for your ad.
How it work
Here’s an example of how it works. Let’s say you’re a basketball team with
tickets that you want to sell. You can put a piece of code on the tickets page
of your website, which will let you later show relevant ticket ads (such as last
minute discounts) to everyone who has visited that page, as they subsequently
browse sites in the Google Content Network.