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2. HOW MUCH DOES BILLBOARD
ADVERTISING COST?
Static billboards are still just as impactful today as they ever were. They still
break through the clutter by demanding the attention of a captive audience.
The out of home medium is still one of the most cost effective ways to reach
our target audience. Rentals of premium billboards in Mumbai are shooting
up and there seems to be no slowdown in sight. Whether it's the Cadbury-Haji
Ali junction, MahimCauseway, Marine Drive or the domestic airport, it's hard
to miss these massive. Be it the suburbs or downtown, it is visibility for which
the marketing men and media planners are paying top dollar as demand
outstrips supply. It isn't surprising then that billboard rentals have been
growing by 15% to 20% every year and, for the most visible locations, rentals
have jumped by 40 %. So, a 60x20 foot display at Haji Ali today goes for
anywhere between Rs 10 lakh and Rs 14 lakh a month and a 90x20 foot one at
Mahim for between Rs 8 lakh and Rs 10 lakh.