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10 step Marketing Plan Restor-F
- 1. 10 STEP Marketing Plan for Restor-F Cristal Ann G. Laquindanum November 2007
- 2. 5 Steps for Part 1 (PTM and Positioning) Restor-F PTM are highly functioning, active, health conscious adults Who want to boost their mental & physical function Can choose Enervon, Centrum, and Clusivol Gap is all others are low cost The market sizeof vitamin supplement is PhP3B. Restor-F niche is PhP15M
- 3. 5 Steps for Part 2 (Marketing Mix & Strategy) Restor-Fsoftgel capsule Is 60% premium Uses TV, print, membership packages Is distributed nationwide Uses a niche the best among the rest
- 4. Positioning to the Primary Target Market Part 1: Steps 1 to 5
- 6. Lifestyle: active functioning adults, health conscious who wants to fight off diseases
- 8. 2. My PTM’s NWE I will be develop into my best self If I am healthy I’m at the top of my game if I am healthy
- 10. Indirect: Gym packages, diet pills/drinks/food, health drinks, healthy lifestlye
- 13. TaurineChlorella, Ginseng, Rutin, Folic Acid and Lecithin
- 16. Folares market share probably is 1%
- 19. The Marketing Mix Strategy Part 2: Steps 6 to 10
- 20. 6a. Vitamin supplement category is dominated by 3 major brands
- 22. It is sold in 2 packages (30s and 100s)
- 24. 8a. Promo The best for my health.
- 25. 8a. Promo The best for my health.
- 26. 8a. Promo The best for my health.
- 27. 8b. Competitor promo Mas energy mas happy. I want to be complete. Bawalmagkasakit.
- 29. Nationwide
- 32. It benefits from partnership with other health-related products and services.
- 34. 5 Steps for Part 1 (PTM and Positioning) Restor-F PTM are highly functioning, active, health conscious adults Who want to boost their mental & physical function Can choose Enervon, Centrum, and Clusivol Gap is all others are low cost The market sizeof vitamin supplement is PhP3B. Restor-F niche is PhP15M
- 35. 5 Steps for Part 2 (Marketing Mix & Strategy) Restor-Fsoftgel capsule Is 60% premium Uses TV, print, membership packages Is distributed nationwide Uses a niche the best among the rest
- 36. 10 STEP Marketing Plan for Restor-F Cristal Ann G. Laquindanum November 2007