What are the 4P's Strategies used by coca cola company to sustained success in the product life cycle for many years.

1. Welcome
To
Our Presentation

2. Group No: 08
Presented By
 Malith Anuradha
 Umanga Senadheera
 Sulochana Senadheera
 Saman Sampath
 Tharindu Dilshan
 Siduranga Sanjeewa
 Himali Sagarika
 Nimmi Sabilani
 Amanda Sanjeewanee
 Nawodi Chathurika
Department of Marketing Management
Faculty of Management Studies and Commerce
University of Sri Jayewardenepura
Sri Lanka

3. Presentation Topic
Coca Cola has sustained
success in the maturity stage of
the PLC for many years.

4.  Company vision & Mission
 PLC
 Maturity Stage
 Positioning & Brand extension
 Modifying 4Ps
 Product
 SWOT
Content
 Price
 Place
 4Cs
 Promotion
 CRM
 Conclusion

5. Vision & Mission
. The Coca-Cola Company vision statement is “to be the leader
in the beverages industry”.
Coca-Cola Company exists to benefit and
refresh everyone who is touched by the
beverages business, and produces the flavors
that people want in their different kind of
beverages such as juices, cokes and water.

6. • 1886 - J.Pemberton invented Coka-Cola
• 1944: The Coca-Cola trademark is registered
• 1955: First king-size and family size bottles are introduced
• 1993: "Always Coca-Cola" campaign 1st started
• 2004: E. Neville Isdell is elected chairman of the Board and
CEO of the Company
History

7. PLC

8. Maturity Stage
• Slow down of sales growth
• Profits level off or decline
• Diversify brand and models
• Price to match or beat competitors
• Build more intensive distribution
• Increase R & D cost

9. •Positioning

10. Modifying 4Ps

11. Product
• flavor, colors, ingredients

12. •Innovation

13. •Modifying Product

14. Shape of the bottle

15. Packaging

16. SWOTStrengths
 Products are hard to copy.
 Value added features
 High quality and standards
 leader in the industry
 Well known brand in all over the
world

17. SWOTWeaknesses
 High cost of marketing
 The main competitors are trying to
beat using massive advertising
campaigns

18. SWOT
opportunities
 Brand recognition
 Competitive positioning

19. SWOTThreats
Intense Competition
Slow growth in Market for carbonated
beverages
Economic down turn
Evolving Consumer preferences

20. Price
Pricing Strategies
 Market-Penetration pricing
 Psychological Pricing
 Promotional Pricing
 International Pricing
 Competitor Based Pricing

21. Distribution Strategy
Distribution System
Distribution Network
Intermediary Relationship
Channel Length
Place

22. 4Cs
 Customer Solution
Cost
Convenience
Communication

23. Promotion
 Coca Cola Slogans

24. Promotion
ToolsAdvertising

25. Promotion
Tools
Sales Promotion

26. Promotion
ToolsEvents & Experiences

27. CRM

28. ConclusionHistory
Maturity Stage
Positioning
Brand Extension
Different product strategies
Different pricing strategies
Different placing strategies
Different promotion strategies
CRM

29. Questions???

30. Thank you

31. Presentation
Crew
Department of Marketing Management
Faculty of Management Studies and Commerce
University of Sri Jayewardenepura
Sri Lanka