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Consumer Consumables &  Consumer Durables
Terminology Consumer Consumables may be defined either as goods that are immediately consumed in one use or ones that have a lifespan of less than 3 years. Five Products : Dominos 				     Pasta Treat 				     Bourn Vita-Li’l Champs. 				     Quaker Oats. Amul Pro-Biotic.   Product lining is the marketing strategy of offering for sale, several related products.
         Dominos Pizza Mania                                                    Pizza Hut
		Pasta Treat               		             MaggiPazzta
	      Bourn Vita Li’l Champs             Junior Horlicks
		     Quaker Oats			 WeikField White Oats
	          AMUL PROBIOTICKWALITY WALLS
Consumer Durable A durable good or a hard good is a good that does not quickly wear out, or more specifically, one that yields utility over time rather than being completely consumed in one use. ,[object Object]
Sony Cybershot.
Philips Shaver.
Whirlpool.
Fasttrack.,[object Object]
MOBILE PHONES
        Sony-DSC-W130 				    Canon Power-Shot A490
Philips Hair clipper QC5015				 Panasonic ER 206 Trimmer,

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MARKETING- CONSUMER DURABLES & CONSUMABLES

Notas del editor

  1. For example, a cosmetic company's makeup product line might include foundation, concealer, powder, blush, eyeliner, eyeshadow, mascara and lipstick products that are all closely related