"Understanding Gameful Design" @ Vértice "Bienal de animación, Interactividad y Diseño" USFQ
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Keynote presentation on gameful design presented 13 March 2014 at the Vértice "Bienal de animación, Interactividad y Diseño" conference held at the University of San Francisco in Quito, Ecuador.
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"Understanding Gameful Design" @ Vértice "Bienal de animación, Interactividad y Diseño" USFQ
- 1. UNDERSTANDING GAMEFUL DESIGN Elizabeth Lane Lawley Rochester Institute of Technology School of Interactive Games & Media Lab for Social Computing @ the MAGIC Center
- 2. A BIT ABOUT ME…
- 6. WEDNESDAY, 12 MARCH 2014 (-13º C) TUESDAY, 11 MARCH 2014 (15º C)
- 11. LET’S START WITH SOME DEFINITIONS…
- 14. TOYS ≠ GAMES
- 16. WHO PLAYS GAMES?
- 18. NOT ALL GAMES ARE VIDEO GAMES!
- 20. Taxonomy of the Lean Startup Anti-Pivot by Tristan Kromer
- 22. Mind if I cut in here? Sebastian Deterding: Visiting Professor, RIT MAGIC Center & Interactive Games & Medi
- 27. SERIOUS GAMES
- 28. SERIOUS TOYS
- 29. PLAYFUL DESIGN
- 31. GAMIFICATION
- 32. Gamification … tricks people into believing that there‟s a simple way to imbue their … thing with the psychological, emotional and social power of a great game. Margaret Robertson: Can‟t Play, Won‟t Play (2010)
- 33. “ -ification involves simple, repeatable, proven techniques. [It] is always easy and repeatable, and it‟s usually bullshit.” Ian Bogost: Gamification is Bullshit (2011)
- 34. USING GAME ELEMENTS IN NON-GAME CONTEXTS This is not a new idea….
- 35. Mihaly Csikszentmihalyi Flow (1960) "Mowing the lawn or waiting in a dentist‟s office can become enjoyable provided one restructures the activity by providing goals, rules, and the other elements of enjoyment.”
- 41. FROM GAMIFICATION TO GAMEFUL DESIGN
- 42. 1. Hard Fun: Fiero – in the moment personal triumph over adversity 2. Easy Fun: Curiosity 3. Serious Fun: Relaxation and excitement 4. People Fun: Amusement” Nicole Lazzaro: The 4 Keys 2 Fun
- 44. “An understanding of human motivation requires a consideration of innate psychological needs for competence, autonomy, and relatedness.” Richard Ryan & Edward Deci: The What & Why of Goal Pursuit (2000)
- 47. “Intrinsic and extrinsic motivation is not a dichotomy, it‟s a continuum.” Scott Rigby: Intrinsic & Extrinsic Player Motivation (2012
- 48. FUN VOLUNTARY? VOLUNTARY FUN!
- 49. It‟s a good thing I‟m getting paid for this. I need to lose weight. Maybe this will help. I love hiking!
- 50. "My point is that the „fun', the pleasure of these elements does not come from some extrinsic reward value of those elements, but chiefly from the experience of competence they give rise to.” Sebastian Deterding: Gamification by Design – A Response to O‟Reilly
- 51. It‟s the autonomy, stupid.
- 56. Review Yesterday‟s Gameful Design Concepts Work in Groups To Design a Gameful Application Introductions & Individual Goals WORKSHOP PLAN
- 58. USEFUL RESOURCES
- 59. Sebastian Deterding • codingconduct.cc
- 61. Amy Jo Kim • shufflebrain.com
- 64. Scott Nicholson • scottnicholson.com
- 66. Ian Bogost • bogost.com
- 69. Scott Rigby & Richard Ryan • immersyve.com
Notas del editor
- RIT campus (Gordon Field House) • Andrea Shaver • http://on.fb.me/N9ZbC4
- These are games.Patrick Q: http://www.flickr.com/photos/patrick_q/293314242/
- C Slack: http://www.flickr.com/photos/slackpics/4289782818/
- Toys and games are both about play
- 2013 ESA Video game statistics : http://www.theesa.com/facts/pdfs/esa_ef_2013.pdfAnd that’s *just* video games. It doesn’t include card games or board games.
- But you don’t want me to talk to you about boring academic definitions of games and play and puzzles. You want to hear about “gamification”!
- The problem with gamification is that everybody wants it, but the people who want it don’t seem to know exactly what it is. (Taxonomy of the Lean Startup Anti-Pivotby Tristan Kromer:http://www.slideshare.net/Deridian/taxonomy-of-the-lean-startup-antipivot)
- Sebastian recently gave a presentation at the Game On: Exploring Innovative Pedagogies Symposium, Charles Darwin University, Darwin, Australia, http://www.slideshare.net/dings/gameful-design-for-online-learning
- Replace with system elements slide
- Add some examples for each of these? Serious toy: language learning toySerious game: American’s Army or World Without OilPlayful design: musical staircaseGamification: Foursquare or Lift or JPP
- http://www.thefuntheory.com/
- http://hideandseek.net/2010/10/06/cant-play-wont-play/
- http://www.bogost.com/blog/gamification_is_bullshit.shtmlhttp://gamifyforthewin.com/2011/09/video-opening-debate-at-for-the-win/Expanded version in the upcoming book The Gameful World
- Going back to Sebastian’s 2011 definition, it turns out this is really not such a new concept.
- http://youtube.com/watch?v=i5IW9wK_HNg1964
- 2008
- August 2006http://terranova.blogs.com/terra_nova/2006/08/in_praise_of_th.html
- http://www.nicolelazzaro.com/the4-keys-to-fun/
- http://www.tandfonline.com/doi/abs/10.1207/S15327965PLI1104_01
- cscarlett15 on DeviantArthttp://cscarlett15.deviantart.com/art/Loki-and-the-Loon-chibis-329305370
- http://www.immersyve.com/downloads/conference-presentations/SRigby_GDC%202012_Intrinsic%20and%20Extrinisic%20Motivation%20in%20Players.pdf
- What do you do for fun? Would I necessarily find that fun? Would you still find it fun if someone was expecting you to do it?
- http://gamification-research.org/2011/09/a-quick-buck-by-copy-and-paste/http://gamification-research.org/2011/09/gamification-by-design-response-to-oreilly/
- For this to be successful, it has to be voluntary, fun, and engaging. They have to vest in it as creators, not just consumers. This is the key takeaway from Deci & Ryan’s SDT work. We know this because we asked them (A play on Bill Clinton’s “It’s the economy, stupid!)
- Planned open source release of the code base: December 2013!
- http://www.slideshare.net/amyjokim/presentations
- http://scottnicholson.com/pubs/index.html
- http://www.amazon.com/gp/product/0262026147