This presentation makes an attempt to describe the need for a brief from the client while executing a project ( PR) It explains the necessary components of the brief.

8. P reparing f or the B rief

19. Factiva – DRY Run

24. E ngaging T he C lient

25. B uilding b locks o f t he B rief Marketing Corporate Technology Human Resources Competition

26. Q uestions t o ask t he c lient u nder C orporate The Financials of the company – Whether listed or not Positioning of the company and its business objectives Who is the spokesperson/ face of the company Company’s plan ahead/ way forward in terms of investment

27. Q uestions t o ask t he c lient u nder M arketing Define your target audience & market opportunities Detail your the product/service USP Define the market that you address Company’s marketing plan / way forward for the current year

28. Q uestions t o ask t he c lient u nder H uman R esources Company unique HR policies / practices Define the market the company is addressing in terms of talent Current headcount of the company Company’s HR plans in terms of increasing headcount

29. Q uestions t o ask t he c lient u nder T echnology Competition to the company on the technology front What is the company’s latest technology offerings The technology domain that the company operates in Company’s technology plan / way forward for the current year

30. Q uestions t o ask t he c lient u nder Competition SWOT - You versus your competition What are your competition’s USPs Who are your competition

31. A Case

33. T HANK Y OU By: Mamata Sampath