The document discusses using various online social networks to build a business, including Facebook, Twitter, LinkedIn, blogging, and video sites. It provides tips on engaging communities through these channels, such as creating conversations and driving traffic. Examples are given of how individuals have gained clients or leads through their online connections and activity. The document emphasizes that social media can be an effective loyalty and marketing tool when used properly.
10. Facebook Currently more than 175 million users worldwide Founded at Harvard on February 4, 2004 by Mark Zuckerberg (turns 25 next month!) In 2008, ranked in Forbes as the 321st richest person in the United States, with a net worth of $1.5 billion and on the Forbes 400.
24. Twitter Currently more than 5 million users worldwide 3 rd largest, yet the fastest growing site with growth of 1382% Social networking & Micro-blogging service that allows its users to send and read other users' updates known as tweets. Tweets are text-based posts of up to 140 characters in length
32. LinkedIn Founded in December 2002 Launched in May 2003 Used for professional networking As of February 2009, ~ 35 million registered users 170 industries.
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37. Blogging What should you write about: Educating consumers / customers Your industry – where you see it going Your business Your life e) All of the above ??? Wordpress.com & Blogger.com (BlogSpot) are both FREE Blogs are very search-engine friendly. Take advantage of that!
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