1. Project Hope for the Homeless
25 Freedom Rd Painesville , Oh 44077
440-354-6417
Restoring Hope, Renewing Lives

2. On a given night in Lake County more than 126
individuals are without adequate or appropriate shelter.
Project Hope is Lake County’s only homeless shelter. It
has 35 cots and has to turn away an average of 3 guests a
night. Project Hope needs donations to help fund
adding more space to the shelter, and the shelter is
running out of products that assist in the daily living of the
shelter’s guests.

3. Goals and Objectives
Goals
O Raise awareness in the community of the homeless
problem in Lake County
O Inform Lake County residents about Project
Hope’s needs
Objectives
O Raise awareness of the homeless problem in Lake
County by 20% by 01/01/2013
O Raise awareness of Project Hope in lake Count by
having speakers scheduled at 3 organizations in
Lake County in a period of 3 months
O Raise donations of paper products and funds to
Project Hope by 25%

4. Press Kit

5. Press Release
O Highlights the growing homeless problem in
Lake County
O Cost of a night stay at Project Hope compared
to hospitals and jail
O Focuses on the success of Project Hope
O Promotes an informational event at the shelter

7. Fact Sheet
O Tells a little about Project Hope
O Shows that the total income of Project Hope is
less than the total expenses.
O Shows how funds are spent
O Lists the Community partners of Project Hope
O And the statistics of how many people are
helped by Project Hope

9. Pitch Letter
O Is sent to the community reporter of the News
Herald Larece Galer, Lake County’s most
popular paper
O Tells about Project Hope and what they do for
the community
O Informs Larece that Project Hope is in need of
donations and volunteers
O Tells about an open house at Project Hope
giving Larece an event to write about
O Gives my information if Larece is looking for
more information about Project Hope

11. Feature Press Release
O Tells about two guests touched by Project
Hope. Ed Hotko and Tim Mummaw and
gives a little information about their stories
O Gives information about Project Hope’s
objectives
O Gives contact information for Project Hope
O Touches on the human interest aspect of
Project Hope

13. Speech
O The speech is given by a previous guest as a
way to show the audience an example of a
successful guest of Project Hope
O Tells about Project Hope and their community
partners
O Tells needs of Project Hope
O Tells what guests are doing now and what they
have done for the community

15. Any Questions
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