This is a presentation I made to company management regarding our need to urgently adopt social media for our own business as well as our clients\'.

1. evaluating social media and the digital revolution D e c e m b e r 2 0 0 9 - by Mandy de León

2. w h a t ’ s g o i n g o n o u t t h e r e ? w h a t d o w e n e e d t o b e p r e p a r e d f o r ?

6. w h y d o w e n e e d t o c o n c e r n o u r s e l v e s w i t h s o c i a l m e d i a ?

11. s t a t s

18. w h a t ’ s t h e m e d i a

20. facebook

21. what we will talk about The 411 on Social Media Zehnder Communications

22. w h a t d o w e s a y ?

27. w h a t h a v e w e s t a r t e d ? w h a t m o r e c a n w e d o ?

32. w h o h a n d l e s t h i s f u n c t i o n ?

37. how can we explain to clients why they should engage in social media, and what should we charge?