Build Your Personal Brand on Social Media
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The document discusses building a personal brand on social media for journalists. It provides tips for using platforms like Twitter, Facebook, Google+, LinkedIn and others to establish an online presence. The tips include using your real name and photo, responding to comments, being transparent, correcting mistakes, and engaging with followers by sharing articles and crowdsourcing stories. The goal is to establish credibility and drive traffic to your work.
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Build Your Personal Brand on Social Media
- 1. Building Your Personal Brand on Social Media Mandy Jenkins, @mjenkins New Jersey NewsTrain
- 3. ...or make one. Find your niche...
- 4. Where Do You Show Up?
- 5. More Than Just Bylines Building a social presence online
- 18. Powered by followers You follow They follow
- 23. Facebook Beyond 'Just Friends'
- 27. Target updates
- 29. So many profiles, so little time Other options to consider (but you don't have to do them all)
- 33. About.Me
- 35. Quora: Q&A for Experts
- 38. Google Alerts Know what's out there - and respond
- 40. Questions?
- 41. Mandy Jenkins Twitter: @mjenkins ZombieJournalism.com Find these slides at: slideshare.net/mandyjenkins
Notas del editor
- Stand out in the crowd of your newsroom and the industry at large It's competitive out there
- Who's on the first page? Is it work related? Anyone find anything embarassing?
- credit when it is due, to readers or the competition admit when you're wrong Explain why you do what you do explain any biases openly
- looking for sources who.... I ned someone with a background in.... to help with ... (ben's example of a biochem question)
- credit people publicly give thanks often for readers, do #FFs
- Don't erase the evidence without acknowledging the mistake and correction people will forgive
- Don't get defensive Don't give in and answer trolls Trolls: Have no specific complaint Try to avoid an extended back-and-forth don’t get into embarrassing Twitter arguments. Once it seems to be approaching a point of no end, take the conversation offline.
- In timing, in content and tone
- Rt others, ask your followers a question start a conversation share what you're reading dispel rumors be yourself!
- How many are on Twitter? How many actually use it?
- Write updates and stories there Consider Fb a showcase for your social talents
- Rises up in Google searches Photo with google searches on your name Link up your other accounts stories Say where you've lived, give professional background
- Friend lists = circles updates with multimedia can tag other users shared info tends to lean toward tech and social media open to the public now
- Useful for some beats as a source connector Helpful when you or your contacts are seeking work Frequently get recruiter emails
- Like a fancy webpage with no HTML needed Customized URL Image-centric Used in AOL sites
- Email signatures – list your blog, site page, social accounts Business cards Get listed at Muckrack.com
- Let's do this on our own Can eliminate results with -yoursiteurl.com maybe also set alerts on beat names names of your primary competitors