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Beyond Buzzwords: Community Engagement That Works

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Mandy Jenkins
Mandy Jenkins

Getting beyond the buzzwords, we review tools and general practices to make community engagement easier and more efficient at news operations.

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Beyond the Buzzwords Mandy Jenkins @mjenkins, #kipcamp    Community Engagement  and How it Works
What is community engagement?
What is community engagement? ,[object Object]
Why do it? ,[object Object],[object Object],[object Object],[object Object]
You may already be doing this.... ,[object Object],[object Object],[object Object],[object Object],[object Object]
How's that going?
Don't be one-way
Rules of Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Agenda, of sorts ,[object Object],[object Object],[object Object],[object Object]
Twitter & Facebook Are you really connecting?
Powered by relationships ,[object Object],They follow
Twitter: Find the right crowd ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter: Search.twitter.com ,[object Object],[object Object],[object Object]
Twitter: Don't be a news robot ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
One account vs Fan pages
Facebook: Find the right crowd ,[object Object],[object Object],[object Object]
Search Facebook ,[object Object],[object Object]
Take conversation to them ,[object Object],[object Object]
Everyday stuff
Curate your expertise ,[object Object],[object Object],[object Object]
Tools to try ,[object Object],[object Object],[object Object],[object Object],[object Object]
Share curation Bonus! Use a bookmarking site to organize & embed your shared link roundups .
Tools for Engagement New ways to do the same old stuff
Storify: Add readers to your story ,[object Object],[object Object],[object Object]
Suggestion box > Polls ,[object Object],Example
Google Forms > "Tell Us" ,[object Object],[object Object],[object Object],[object Object]
Crowdsourced map : Google
Crowdmapping ,[object Object],[object Object],[object Object],[object Object]
Conversation > Comments ,[object Object]
Clear out the riffraff Beat blogs and niche networks
Why get your own site? ,[object Object],[object Object],[object Object],[object Object]
Beat Blogs ,[object Object],[object Object],[object Object]
Private networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Don't freak out
Connect IRL Seriously!
Remember real life? ,[object Object],[object Object],[object Object],[object Object]
Hosting Meetups ,[object Object],[object Object],[object Object],[object Object],[object Object]
"Office Hours" ,[object Object],[object Object],[object Object],[object Object]
Experiments in engagement ,[object Object],[object Object]
How will you engage?
You're done! Mandy Jenkins @mjenkins zombiejournalism.com slideshare.net/mandyjenkins/

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Beyond Buzzwords: Community Engagement That Works

Notas del editor

  1. Tell TBD's story Community engagement team
  2. Show twellow.com
  3. Search.twitter.com
  4. Don't get multiples Bonus in fan pages
  5. Google alerts
  6. Go to www.diigo.com/user/mandyjenkins
  7. http://storify.com/tbd/snow-wreaks-havoc-on-dc-virginia-maryland-roads
  8. http://www.tbd.com/blogs/tbddc/2011/01/choose-the-best-d-c-burgers-7677.html
  9. show form creation
  10. http://www.tbd.com/blogs/tbddc/2011/02/tell-us-how-you-met-valentine-s-day-sweetheart-stories-8273.html
  11. http://tbddc.crowdmap.com/
  12. is it possible on your site? This doesn't always work
  13. To improve dialouge past the riffraff, go out on your own
  14. How many are on a niche site or blog now?
  15. West Settle blog: http://westseattleblog.com/ http://yankees.lhblogs.com/ http://cincinnati.com/blogs/running/ Can be on or off your employers site Closed or open On your own or with a group * Tell your blog story
  16. Talk about Dan's site Social journalism group on FB DKS group on Yahoo
  17. It's as much or as little as you can do.  Can help organize your beat get ongoing ideas Build a base of sources Can be part of your daily workflow
  18. TBD meetups Monica Guzman's regular meetups
  19. TBD and Patch doing this
  20. Journal Register Co.  http://newsroomcafe.wordpress.com/newsroom-cafe/ Expansion plan newsroom in library rumor