Mandy Jenkins, Social Media Editor for TBD.com, presented this overview of social media for bloggers at American University in Washington, DC October 2, 2010.

1. Social Media for Bloggers American University October 2, 2010 Mandy Jenkins, TBD.com

2. Why you want to be good at this You can get more traffic to your site People will make return visits Become known as an expert in your area You’ll get more dates* * May not work for everyone

3. Overall lessons Participation is key to social media success

4. Overall lessons Participation is key to social media success You can’t just send out your links

5. Overall lessons Participation is key to social media success You can’t just send out your links It isn’t easy & it won’t happen overnight

6. Overall lessons Participation is key to social media success You can’t just send out your links It isn’t easy & it won’t happen overnight Be personable – but it isn’t JUST about you

7. Overall lessons Participation is key to social media success You can’t just send out your links It isn’t easy & it won’t happen overnight Be personable – but it isn’t JUST about you Have some damn sense

8. Today’s Topics

9. Seriously though… It’s better to use one or two social media tools well & often than do a crappy job at a bunch of them

10. Twitter It isn’t just for telling people what you ate for breakfast anymore.

11. Powered by followers They follow You follow

12. Powered by followers They follow You follow Made better with re-tweets

13. Who you should follow Other bloggers People in your field of interest Local journalists and news orgs Popular people in your local Twittersphere Those who reply to you Those who re-tweet, share your links

14. Finding who to follow By subject/location: Twellow.com, Wefollow.com Muckrack.com (for finding journalists) Look at others’ follows/followers Spy on Twitter lists Listorious.com

15. Making sense of it all Make Twitter lists to organize who you follow

16. Basic etiquette Don’t use Twitterfeed alone for links ALWAYS shorten long links Say what the link is Re-tweet, don’t re-write Answer your replies Don’t tweet like a robot

17. Tweeters Block? Ask for info/feedback from followers Re-tweet tweets you like Tweet links you like, what you’re reading Jump in on other conversations It’s OK to tweet it twice for a new crowd Think news on-the-go

18. On Hashtags Hashtags are keywords that tie tweets together by subject They’re also largely unnecessary See if there’s a hashtag out there already by searching search.twitter.com Don’t overdo it

19. Questions?

20. Facebook You might want to get rid of those panty shots

21. Facebook Options Use your personal account Start a Facebook Fan Page (recommended) ** Don’t set up multiple personal accounts

22. Split Your Account One account: Both personal & “business” Create lists of friends. Group them by the kind of permissions you’ll want them to have.

23. Split Your Account Set viewing permissions overall or by post

24. Fan Pages R Cool Separate from personal account Customizable You can get insights on your fans Use it to manage events, photos, etc. An extension of the blog

25. Set up a Fan Page Set up your page as an organization/website. Apps you might want to try out: FMBL – make new textboxes Selective Tweets RSS

26. Other ways to use FB Add a Like button, other features to your site At http://developers.facebook.com/plugins Share your posts on Facebook, encourage readers to do the same with sharing tools. ShareThis is an easy button to add

27. Questions?

28. Location-Based Tools It’s more than mayorships, people

29. Foursquare For Blogs Tips matter more than check-ins Share your expertise on a venue Link back to your site when you can

30. Add Insider Tips Food blogs: Where to sit, what to order, etc. Neighborhoods: Hidden features, history of the place Put something useful in here Add a link to your post about this venue

31. On Your Blog Embed your tips in a post for people to add to their to-do lists on Foursquare.

32. On Your Blog Link to your Foursquare account and tips

33. On Your Blog Map check-ins Check out weeplaces.com Or build your own at Google Maps with your feed at foursquare.com/feeds

34. Gowalla Trips Create a list of places to visit that shows your expertise Link to your trip from the blog Shout out in a post to those who complete it

35. Questions?

36. Online Communities Caution: This stuff ain’t easy

37. Overview Digg: Shared links, voting up and down, comments and “diggs”

38. Overview Digg: Shared links, voting up and down, comments and “diggs” Reddit: Shared links, comments

39. Overview Digg: Shared links, voting up and down, comments and “diggs” Reddit: Shared links, comments StumbleUpon – shared links via”stumbling”

40. Overview Digg: Shared links, voting up and down, comments and “diggs” Reddit: Shared links, comments StumbleUpon – shared links via”stumbling” Fark.com– Shared links and community –only for funny stuff

41. Be a Participant, not a Spammer Don’t just share links to your own stuff Vote on other entries Comment on what interests you

42. But…But…No, Seriously Add buttons to your site to encourage readers to share your links Use toolbars and browser add-ons to make this easier

43. For dining bloggers UrbanSpoon is a great site for dining bloggers Embed their tag into your blog post and it’ll link your review Custom blog pages & embed tools

44. Blogger’s Toolbox Social media tools that do some of the work for you.

45. Bookmarking Show your expertise with curated links based in your topic area Subscribe to others you find interesting Examples: Delicious, Publish2

46. Bookmarking Bonus! Use a bookmarking site like to organize & embed your shared link roundups.

47. Photo Services Upload your photos online with proper tagging to have them grouped by subject Start or join a group for photos of your topic area or city Pull in a tag for photos to certain posts Examples: Picasa, Flickr, Photobucket

48. Photo Services Pull photos by tag into your blog via slideshow widgets. Do this with your photos, reader photos or public photos on your topic Create a map of your photos

49. YouTube Store your videos here – they take up lots of space on your server. Share your videos with the world, you never know when it’ll go viral. Find other videos to use in your posts via embed code.

50. TwtApp Tools Create free polls, surveys, invites Powered by Twitter, though not required Easily shared, retweeted Embeddable

51. Network On and Offline Consider hosting meetups for readers. Attend meetups in your city Use Meetup.com or Facebook to help. Comment on other blogs as your blog rep and interlink with them.

52. Questions? Seriously. We’re almost done.

53. Social Media Search You’ll never want to share again.

54. Search.Twitter.Com Search by keywords, location, time All public tweets Also can be done in desktop, mobile apps

55. Ideas Find photos: Searchtwitpic OR yfrog OR flickr OR tweetphoto OR plixi (plus a location or keyword) Find a person at a location: Search for the name of the location and 4sq OR gowal.la Find news: Search fire OR crash near:"Washington DC" within:15mi

56. Trending Topics Your home page on Twitter.com will show you what’s trending right now. See trends on a map at Trendsmap.com Check out local trends w/context at trendsmap.com/local/us/washington See other trends at TrendsBuzz

57. Mapped Tweets/Check-ins Check out Bing’sTwitter and Foursquare maps to see searchable tweets and check-ins For a new map, go to bing.com/maps/explore and select the map app you want See mapped tips at fourwhere.com

58. Search Facebook Search FB statuses openfacebooksearch.com/ youropenbook.org/

59. Final questions?

60. This info and more available atzombiejournalism.com/resources/ Yes, I’m plugging my blog, deal.

61. Mandy Jenkins Twitter: @mjenkinsand @TBD Email: mjenkins@tbd.com ZombieJournalism.com