2. Ev Williams,
co-founder of Twitter:
“Take a human desire, preferably one that has been
around for a really long time…Identify that desire and
use modern technology to take out steps.”
“We often think of the internet enables you to do new
things. But people just want to do the same things
they’ve always done.”
(Wired 09/2013)
3. Need for a new solution
Paper has excellent qualities;
controlled consumer content experience,
no need for charging, natural light reflection.
Paper is – convenient.
But printing and logistics costs are high.
Information gets old.
4. Need for a new solution
16:1
Last year when US media companies lost 16 old dollars in
print, they gained only one new dollar in digital publishing
5. Hal Varian,
Chief Economist, Google:
”Ad revenue depends on reader engagement.”
“The fundamental challenge facing newspapers is to
increase the time people spend on their content.”
“How long do you think it will be before all Post
subscribers get a Kindle? I would say less than a year.”
(Sep 25th 2013, Milan, Italian journalism award)
6. Idea -> Product -> Solution -> Ecosystem
2014 Nordic ePaper Ecosystem
2013 Large HS consumer test
2013 Emerging markets field test
2013 ePaper Ecosystem
Color solar cell –world first
WindowsPhone & Android mobile apps
Cloud development
Solution development
Appcampus win
Solar cell integration – world first
2012 People’s Daily pilot
2011 Sanoma consumer pilot
2011 R&D – Black&White, DVB-T
2010 Shanghai World Expo; Broadcast research project
