4. Mission:
Our mission is to be the leader in the Natural Oil for Hair & Massage
purpose. Striving to deliver this by:
Consistently delighting the consumers through quality products with
lower price. Delivering higher returns to the stakeholders. (employees, customers,
shareholders, directors, suppliers etc.)
Vision:
Our Vision is to be the No.1 producer of premium quality Hair Oil &
Massage Oil in the country, to be the one brand that consumers across the world
identify and recognize to be the best in its category.
Why you have chosen it?
Who had chosen it?
Location:
Hairom Oil Manufacturing Ltd., Plot No. 201, Subhash Nagar
Estate, Kerala.
6. HUMAN RESOURCE:
Departments No. of
Employees
Oil Extracting/Manufacturing Department 100
Packaging Department 50
Research & Development 2groups of 10 people
Sales Department 100
Finance Department 45
Advertisement & Distribution Department 20 & 30 Respectively
7. DISTRIBUTION NETWORK:
HAIROM OIL
FACTORY
FACTORY
WAREHOUSE
AGENT
DISTRIBUTORS WHOLESALERS
RETAILERS
END CONSUMERS
8. MARKETING STRATEGIES:
Segmentation : (all the segment of market)
Targeting : (towards women, youngsters, elders & olders
suffering from Joint or Muscular Pain)
Brand Ambassador :
11. Legal Aspects:
1. License- We will require the following license:
PAN - Permanent Account Number
TAN - Tax Collection & Deduction Account Number
VAT/ CST - Value Added Tax / Central Sales Tax
ESI - Employee State Insurance
2. Registration-
Under Companies Act, 1956
Indian Contract Act, 1857
Trade Union Act, 1926
13. SWOT ANALYSIS:
STRENGTHS: WEAKNESSES:
Strong presence in well
defined niches (like value added Limited differentiation
oil. Reliability and trust
Core knowledge about the Financial aspects
Ayurveda as competitive
advantage
IT Initiatives
R & D : a key strength
OPPORTUNITIES: THREATS:
Market Development Existing Competition
Export Opportunities New Entrants
Innovation
Increasing income level of
middle class
14. Corporate Social Responsibility:
As we know for the production of oil, the main
ingredient is Coconut. So we have decided that villages
which will provide us coconut, we will take care off
them & will try to develop it.
The finished product after using coconut can be used
for making thick ropes. By this we will support to reuse
concept.
15. Balance Sheet: M/S. HAIROM CO. LTD.
BALANCE SHEET for the period 1-4-12 to 31-3-13
PARTICULARS AMT. AMT. AMT.
I. SOURCES OF FUNDS:
1 Shareholder’s funds:
a) Capital 180,00,000
b) Reserve and Surplus 40,00,000
2,00,00,000
2 Loan funds:
a) Secured Loans 50,00,000
b) Unsecured Loans 25,00,000
75,00,000
Total 2,95,00,000
II. APPLICATION OF FUNDS:
1 Fixed Assets: 5,00,000
2 Investments 250,000
3 Current assets, loans and advances:
a) Inventories 500
b) Sundry debtors 1000
c) Cash and Bank balances 2000
d) Other current assets 1200
e) Loans and Advances 1450
6,150
TOTAL CURRENT ASSETS 756,150
16. Less: Current Liabilities and Provisions:
a) Liabilities (12,000)
b) Provisions (17,500)
TOTAL CURRENT LIABILITIES (29,500)
WORKING CAPITAL 726,650
Total 3,026,650