Solve your traffic problems once and for all!

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Solve your traffic problems once and for all!
http://evanik1.guruu.hop.clickbank.net
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Real Estate internet marketing is like any other kind of marketing, you're trying to reach a niche
market and must plan accordingly. You have to start by identifying your target market in order to
develop your message convey exactly the kind of high value business proposition which your
niche will respond to.
The first steps are to:
1) Identify your target market; start with geo targeting and work with the demographics from there
2) Decide how you want to be perceived by this target market and decide how you'll foster this
perception
3) Identify and refine your value proposition
Once you've done this, the next step is to develop and distribute your value proposition, making
sure that your value proposition is perceived by your target market exactly as intended - in
marketing, shaping consumer perception isn't just the most important thing: it's everything.
You have to start by positioning yourself to be perceived in a specific way; from here, you'll need
to maintain, develop, grow or alter this market position as you deem necessary.
The real challenge is putting these principles into action:
Driving Traffic
There are some important principles of traffic generation you need to understand in order to be
successful at bringing visitors into your website.
There are both principles and rules of traffic generation; principles have to do with your approach
to the task and the rules are the practical nuts and bolts of driving traffic. You need to have an
understanding of the larger picture before you can successfully put the practical techniques into
action.
What you'll usually see a lot of is the techniques alone. While this is still valuable information, you
probably won't get far with these techniques if you aren't versed in the underlying principles of
traffic generation.
These are the most important principles of traffic generation:

2. * Traffic generation isn't a black art - it's something which largely relies on common sense and
methods which can be replicated with consistent results.
* The reason people usually fail in their traffic generation efforts is that they don't truly commit to
making traffic generation techniques a fully integrated part of their business strategy.
* You need to create a plan for driving traffic. Think of it as a road map; follow it, but remember
that it's not carved in stone. Your plan can and should evolve to reflect your real life experience
and results.
* Continually test and track the results of your traffic generation efforts - and adjust your plan
accordingly.
* Set goals for yourself and as you meet them, raise the bar; traffic generation is a process, not a
single objective.
* Don't be discouraged if you don't see results immediately.
* Remember that driving traffic begins with building your site - Why is this? Because your site
should be built from the ground up with visitors in mind. Look at other sites in your industry to gain
an understanding of patterns of visitor behavior.
See what these other sites are doing; don't hesitate to take a page from your competition's
playbook if you see something which is working for them.
This is where things can become challenging; it's something like standing in Grand Central Station
at rush hour with a megaphone, trying to be heard above the noise of the crowd. The goal here is
to get the attention of your target market and get them to come to your site.
All business is arbitrage. You're taking something which is cheap (to you, at least) and exchanging
it for something of higher value - buy low, sell high.
For example, SEO and other free traffic generation strategies essentially trade your time for traffic
which is of higher value to you; this value may be measured directly in monetary terms or in other
means (for instance, as signups to a list). The same is true of paid methods of driving traffic like
PPC advertising; you're paying what you deem to be a small amount for something else which you
see as more valuable.
If you've been reading carefully so far, you may have noticed that I haven't said a word about
being indexed by the search engines; that's because this falls under the heading of techniques,
not the principles of traffic generation. While you do of course want to be indexed, this isn't your
primary objective - and it's something which will happen naturally as you work to drive traffic using
other strategies.
Don't lose sleep over the search engine crawlers; they will come sooner or later. Remember that
even once your site is indexed, it's no guarantee that visitors will follow. Focusing on being
indexed is losing sight of the forest for the trees. This will happen anyway as a side effect of using
other traffic generation methods. What you should be focused on is getting targeted traffic to your

3. site. For instance, if you exchange links with another site (or even a directory) relevant to your
industry, the search engine crawlers will follow these links when indexing this other site and voila!
Your site will be indexed.
What you need to do is to let the web know that your site is there while simultaneously driving
targeted traffic. The best way to do so is to create links to your site from other sites; not only do
these result in your site being indexed, but back links are great SEO and of course, they can
generate traffic directly through visitor clicks.
Here are a few things you can do to start driving traffic almost immediately:
* Whenever you add new content to your site or blog, submit this content to the social
bookmarking sites (Digg, Technorati, etc.). Make an effort to give your posts attention-getting titles
so that people will be interested in reading your content.
* Post comments on blogs which have a similar audience to the one you're trying to reach. Don't
post comment spam; write real, thoughtful comments and include a link back to your own site.
* Start contributing to forums and message boards relevant to your industry.
* Create an RSS feed for your site or blog and submit this feed to directories.
* Write articles on your niche topic and submit them to directories article directories.
* Join link exchanges
* Build a linkwheel; create blogs and pages on platforms like HubPages, Squidoo, Facebook, etc.
and link them to each other in a web ring-style structure. This helps the search engines identify the
topic of your site and will improve your page rank as well.
These techniques can start driving traffic to your site very quickly; if you implement all of these
methods and follow the basic principles of traffic generation, you really can't fail at bringing in
targeted traffic.
So why do so many people fail at traffic generation? Because they don't stick with it and follow
through; far too many website owners give up after a few days or a few weeks, saying that it's just
too much work for too little result - instead of analyzing their efforts and figuring out what is and
isn't working for them.
So how about search engine optimization (SEO)? Here's what you really need to know about
1) Focusing on search engines rather than your potential customers is always a losing bet. If
you're putting all of your energy towards keeping up with the search engines and their constantly
evolving algorithms, you're losing sight of your visitors.
2) Optimizing your site for very competitive (i.e. popular) keywords means fighting an uphill battle
with no guarantee of success.

4. 3) Generally speaking, you'll do best with long tail keywords; these require far less work in terms
of optimizing your content. Long tail keywords are also very effective at attracting targeted traffic.
The effort you put into optimizing your content for long tail keywords will bring you much better
results than the same amount of time and effort spent optimizing your site for popular keywords.
4) Offsite optimization is just as important (if not more so) than on site SEO. Back links can do
wonders for your traffic; but remember to keep all of your efforts focused on visitors, not search
engines whether you're working on on-site or offsite SEO.
5) Base your traffic generation strategy on visitors and the search engines will follow.
6) As you develop and implement SEO techniques, always keep in mind how people actually look
for information online - that's why long tail keywords are so important. It's a lot easier to rank high
in the search results for long tail keywords. Being in the top 10 on Google for several long tail
keywords will bring you a lot more traffic than being on the 10th page of results for a highly
competitive keyword (which is where you'll start out if you're very lucky if you choose to go this
route).
Remember that it's a long way to the top; be patient and enjoy the view on your way up. Stick with
it and you'll eventually have more traffic than you know what to do with!
Duncan Wierman is an Ex Software company CEO turned Real Estate Investor and Marketer.
Discover how to outsmart your competitor, ethically dominate the search engines, and legally
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Article Source:
http://EzineArticles.com/?expert=Duncan_Wierman
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Solve your traffic problems once and for all!
http://evanik1.guruu.hop.clickbank.net
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