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SEARCH ENGINE OPTIMIZATION
(SEO) SERVICE
QuadraIncorp
 What is a Search Engine?
 How Do Search Engines Work?
 Search Engines statistics
 Why is Search Engine marketing important?
 What is a SEO Algorithm?
 Ranking factors
 Basic tips for optimization

http://www.quadraincorp.com
What is a Search Engine?
Definition: An internet-based tool that searches an index of documents for a particular
term, phrase or text specified by the user. Commonly used to refer to large web-based
search engines that search through billions of pages on the internet.
Different than a Directory
Common Characteristics:
Spider, Indexer, Database, Algorithm
Find matching documents and display them according to relevance
Frequent updates to documents searched and ranking algorithm
Strive to produce “better”, more relevant results than competitors

http://www.quadraincorp.com
How Do Search Engines Work?
Spider “crawls” the web to find new documents (web pages, other documents) typically by
following hyperlinks from websites already in their database.
Search engines indexes the content (text, code) in these documents by adding it to their
databases and then periodically updates this content.
Search engines search their own databases when a user enters in a search to find related
documents (not searching web pages in real-time).
Search engines rank the resulting documents using an algorithm (mathematical formula) by
assigning various weights and ranking factors.

http://www.quadraincorp.com
Search Engines Statistics

Google – 41.6%
Yahoo – 31.5%
MSN – 27.4%
AOL – 13.6%
Ask Jeeves – 7.0%

http://www.quadraincorp.com
Why is Search Engine Marketing important?
 85% of all traffic on the internet is referred to by search engines
 90% of all users don’t look past the first 30 results (most only view top 10)
 Search engine traffic is low and websites aren’t indexed because they are generally poorly optimized
 Cost-effective advertising
 Clear and measurable ROI
 Operates under this assumption:
More (relevant) traffic + Good Conversions Rate = More Sales/Leads

http://www.quadraincorp.com
What is a SEO Algorithm?

http://www.quadraincorp.com
Ranking factors
 On-Page Factors (Code & Content)

 Off-Page Factors

 Title tags <title> #3

 Link Popularity (“votes” for your site) – adds credibility #2

 Header tags <h1> #5

 Anchor text #1

 ALT image tags #4
 Content, Content, Content (Body text) <body> #1
 Hyperlink text #6
 Keyword frequency & density #2

http://www.quadraincorp.com
Feel Free Contact Us
Headquarters:
Sittappa building ,
10th cross ,central main road ,
Ramamurthy nagar ,
Bangalore,16
Website: http://www.quadraincorp.com

Mobile: 91-9591505948
Phone: +91-80-42005771

www.metasenseusa.com
Feel Free Contact Us
Headquarters:
Sittappa building ,
10th cross ,central main road ,
Ramamurthy nagar ,
Bangalore,16
Website: http://www.quadraincorp.com

Mobile: 91-9591505948
Phone: +91-80-42005771

www.metasenseusa.com

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Seo company in bangalore quadraincorp

  • 2. QuadraIncorp  What is a Search Engine?  How Do Search Engines Work?  Search Engines statistics  Why is Search Engine marketing important?  What is a SEO Algorithm?  Ranking factors  Basic tips for optimization http://www.quadraincorp.com
  • 3. What is a Search Engine? Definition: An internet-based tool that searches an index of documents for a particular term, phrase or text specified by the user. Commonly used to refer to large web-based search engines that search through billions of pages on the internet. Different than a Directory Common Characteristics: Spider, Indexer, Database, Algorithm Find matching documents and display them according to relevance Frequent updates to documents searched and ranking algorithm Strive to produce “better”, more relevant results than competitors http://www.quadraincorp.com
  • 4. How Do Search Engines Work? Spider “crawls” the web to find new documents (web pages, other documents) typically by following hyperlinks from websites already in their database. Search engines indexes the content (text, code) in these documents by adding it to their databases and then periodically updates this content. Search engines search their own databases when a user enters in a search to find related documents (not searching web pages in real-time). Search engines rank the resulting documents using an algorithm (mathematical formula) by assigning various weights and ranking factors. http://www.quadraincorp.com
  • 5. Search Engines Statistics Google – 41.6% Yahoo – 31.5% MSN – 27.4% AOL – 13.6% Ask Jeeves – 7.0% http://www.quadraincorp.com
  • 6. Why is Search Engine Marketing important?  85% of all traffic on the internet is referred to by search engines  90% of all users don’t look past the first 30 results (most only view top 10)  Search engine traffic is low and websites aren’t indexed because they are generally poorly optimized  Cost-effective advertising  Clear and measurable ROI  Operates under this assumption: More (relevant) traffic + Good Conversions Rate = More Sales/Leads http://www.quadraincorp.com
  • 7. What is a SEO Algorithm? http://www.quadraincorp.com
  • 8. Ranking factors  On-Page Factors (Code & Content)  Off-Page Factors  Title tags <title> #3  Link Popularity (“votes” for your site) – adds credibility #2  Header tags <h1> #5  Anchor text #1  ALT image tags #4  Content, Content, Content (Body text) <body> #1  Hyperlink text #6  Keyword frequency & density #2 http://www.quadraincorp.com
  • 9. Feel Free Contact Us Headquarters: Sittappa building , 10th cross ,central main road , Ramamurthy nagar , Bangalore,16 Website: http://www.quadraincorp.com Mobile: 91-9591505948 Phone: +91-80-42005771 www.metasenseusa.com
  • 10. Feel Free Contact Us Headquarters: Sittappa building , 10th cross ,central main road , Ramamurthy nagar , Bangalore,16 Website: http://www.quadraincorp.com Mobile: 91-9591505948 Phone: +91-80-42005771 www.metasenseusa.com